I just arrived at the Leading Real Estate Companies of the World (LeadingRE) conference in Las Vegas. Other than seeing a whole bunch of people donning masks and splashing on hand sanitizer regularly, this smart group of nearly 1,600 of the leading brokers in America are here strategizing about the best ways to take their businesses to the next level.
One big piece of news got my attention! Delta Media Group, one of the oldest and most well established broker marketing platform companies in real estate, today revealed their all new DeltaNET 6 platform. Remarkably, this privately-owned company invested at the levels of venture-backed companies, spending 40,000 development hours and $30 million to completely overhaul their platform to provide brokers with brand new technology to fight the good fight for listing exposure, lead generation, and customer relationship cultivation and nurturing.
LeadingRE brokers are known for taking a proactive stance to do what it takes to make their agents successful at serving the needs of their clients better than anyone else. It’s no wonder that Delta Media Group chose the LeadingRE Conference to reveal their platform.
According to the news release, Delta Media is deploying the latest technologies, including artificial intelligence, to increase customer engagement. “Delta Media is taking in the delivery of AI-powered features across the new DeltaNET platform. AI-based customer engagement via web site offers suggestions and automated marketing engagements. On the consumer facing search site, the solution will monitor consumer behavior and anticipate their next steps. In agent and team facing solutions, artificial intelligence is used to help review an agent’s sales funnel and make suggestions to the agent on which customers need to be contacted.”
Interestingly, I’m hearing from brokers here that they are excited to take a look at what DeltaNET has to offer because they are looking for a privately-owned company like themselves that is not owned by a competitive brokerage. We will stay in touch with Delta Media and let you know how their rollout goes.
Here’s the full news release for your review:
Delta Media Launches Newest All-in-One Broker Platform at Leading RE Conference
Canton, Ohio – March 10, 2020 – Delta Media Group, Inc., one of America’s most established and largest broker technology solutions providers, heads to the Leading Real Estate Companies of The World Annual Conference this week to announce the launch of DeltaNET 6, their newest generation of cutting-edge broker websites, broker back-office productivity suite, and agent and team solutions.
“DeltaNET 6 is the ultimate all-in-one website and digital marketing platform designed by real estate experts for real estate professionals,” says Michael Minard, CEO and owner of Delta Media. “This major advancement represents over 40,000 development hours and an investment of more than $30 million. DeltaNET 6 delivers advanced technology to our brokerage clients as our new center of excellence drives success through artificial intelligence and machine learning,” he added.
Minard explained the approach that Delta Media is taking in the delivery of AI-powered features across the new DeltaNET platform. AI-based customer engagement via web site offers suggestions and automated marketing engagements. On the consumer facing search site, the solution will monitor consumer behavior and anticipate their next steps. In agent and team facing solutions, artificial intelligence is used to help review an agent’s sales funnel and make suggestions to the agent on which customers need to be contacted.
Expected to be one the most popular features is the ability to customize the DeltaNET 6 dashboard. Its allows an office, broker-owner, team, or agent to create custom layouts of modules that they use the most in their daily workflow, supports single sign on (SSO), and many other features that empowers brokers to present the most important tools to the right agent or team at the right time.
As major real estate brands acquire broker technology platforms exclusively for their franchisees, Delta Media has been successfully offering orphaned brokerages a seamless conversion away from those platforms. With Delta Media’s conversion tools, entire websites, CRMs, Customer Records, and often saved searches and other material content are transferred over to their new platform, provided by Delta Media.
“Nothing challenges independent brokerages more than the idea of using a franchise technology solution that undermines differentiation between brands that compete in a market,” Minard said.
Delta Media will be hosting a reception at Leading RE immediately after networking night. Please visit Delta Media at Leading RE Booth 201 for reception details and to see the updated DeltaNET 6, which is being described as the most elegantly designed solution in real estate today.
About Delta Media Group
Delta Media Group, creator of the DeltaNET 6sm, PropertyPursuit®, AdWizard™, and Properties in Motion®, is a leading and trusted technology partner for many of real estate’s top brands. Real estate’s only provider of an all-in-one website, back office and digital marketing platform that is family-owned and operated, Delta Media Group is well-known for its patent-pending SEO software and custom hyperlocal content creation. Delta Media Group is an early real estate technology innovator, established in 1994. Discover more at deltamediagroup.com.