Do your agents use professional real estate photographers to shoot every listing? They should if they want to stay competitive, as today, 73% of all agents use professional photography to promote every property they list.
Professional photos, video, virtual staging immersive 3D tours, aerial photography, and the use of twilight photos by agents are all covered in a brand-new survey from HomeJab.
If you use professional photographers and other visual assets to promote your property listings and don’t know HomeJab, you should. Go to HomeJab.com and see for yourself how they connect you with top local photographers and deliver a lightning-fast 24-hour turnaround.
Founded in 2013 by real estate industry veteran and real estate photo and video expert Joe Jesuele, HomeJab has emerged as America’s most popular and reliable on-demand professional real estate photography and video service for real estate pros.
HomeJab is also one of the hottest startups in its category. The new HomeJab study uncovered some fascinating recent tech trends, including:
- Video tops 3D tours: While immersive 3D interactive tours continue to soar in popularity, real estate agents pick video over 3D. 36% said they preferred video tours versus 21 percent for 3D tours. Additionally, 30% said they use both video and 3D tours, depending on the seller.
- Virtual staging narrowly beats traditional staging: HomeJab found that 30% of agents now prefer virtual staging, slightly more popular today than traditional staging at 29%.
- Only 7% of agents shoot their own listing photos: Despite the advancements in smartphone camera technology, professional photography still beats DYI – by a wide margin. Agents know that pro photos positively showcase their personal brand, HomeJab notes.
- Aerial photography is hot and getting hotter: 67% of real estate agents said they had used aerial photography with their listings. 55% of agents said their use depends on the property. Twelve percent said they use aerial photography with every property listing.
- The newest trend is the growing popularity of virtual twilight photos: 76% of agents have used them to promote their property listings or are interested in using them. 40% percent of agents said they use twilight photos. 35% say they love them, and 5% say they use them but don’t love them.
This new data from HomeJab showcases how high-quality and innovative imaging assets have become the cornerstone in property listings marketing.
More importantly, it’s great to see new data points on this hot topic, as much of the existing research is mostly dated. Here is their full news release on the recent HomeJab survey:
HomeJab Study Says Video Tops 3D Interactive Tours
Survey also shows 72% of Real Estate Agents Use Pro Photos for Every Listing
Cherry Hill, NJ – October 20, 2021 – A new study released today by HomeJab found that while immersive 3D interactive tours are soaring in popularity, video tours remain more popular among real estate agents. More than a third – 36 percent – said they preferred video tours versus 21 percent for 3D tours. Thirty percent said they use both video and 3D tours, depending on the seller.
The new survey of nearly 300 agents also found that nearly three out of four real estate agents hire a professional real estate photographer for every property listing, according to HomeJab. Despite the advancements in smartphone camera technology, only 7 percent of agents surveyed shoot their own photos.
New imaging technologies – from virtual staging to aerial photography – are rapidly being adopted and used to sell homes faster, the survey found. The HomeJab study notes that virtual staging (30 percent) is slightly more popular today than traditional staging (29 percent).
“Photographers play an essential role in today’s real estate market” said Joe Jesuele, founder and CEO of HomeJab. “With 97 percent of home buyers using the internet when searching for homes, according to the National Association of Realtors, professional photos, video, and other advanced imaging tools are more important than ever. Using professional imaging can mean a faster home sale and enhance a real estate agent’s reputation in the marketplace,” he added.
HomeJab, which provides on-demand professional real estate photography and other visual production services nationwide, also measured the popularity of aerial photography, one of the fastest-growing trends for online listings to help sell a home.
More than two out of three (67 percent) of real estate agents surveyed said they used aerial photography with their listings. The majority (55%) said their use depends on the property, while 12 percent said they use aerial photography with every property listing.
The study also uncovered an emerging trend: using “virtual twilight” photos to help showcase a home sale. Virtual twilight photography emulates the beauty of sunset lighting, casting shadows just as they would in real life.
“While virtual staging showcases a home’s interior features, twilight photos grab the viewer’s attention. How sweet is life during a sunset? It’s one of those moments in which everything looks its best, including your home,” explained Jesuele. “And other HomeJab research shows listings with twilight photos get three times more engagement from buyers” he added.
Most agents – over 76 percent – have either used twilight photos to promote their property listings or are interested in using them. Currently, 40 percent of agents said they use twilight photos, with 35 percent saying they love them, and 5 percent saying they use them but don’t love them.
Finally, HomeJab polled agents on the average number of photos they provide to consumers via their local Multiple Listing Service. For a typical listing, 79 percent of agents surveyed said they upload at least 30 images to the MLS.
HomeJab is America’s most popular and reliable on-demand professional real estate photography and video service for real estate pros. Lightning-fast high-end visual production offerings also include immersive 3D interactive tours, floor plan creation, affordable virtual staging, and turnkey aerial services. Its efficient one-stop-shop for real estate listings at HomeJab.com features affordable and customizable shoots that create the most engaging visual content for faster home sales and to enrich the listing agent’s personal brand. HomeJab is available in every major US market in all 50 states and Puerto Rico, Jamaica, and Toronto. Learn more at HomeJab.com.