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So far Victor Lund has created 1303 blog entries.

Metrolist Colorado launches new consumer website

Congratulations to Metrolist MLS on the relaunch of their MLS consumer facing website. Looks and works great! Here are the top new features Mobile – Use your smartphone to search the mobile-optimized site. Property Alerts – Property alerts notify you when potential properties become available. Open Houses – Search for local open houses to tour properties first-hand. Home Valuation – Check out your home’s current estimated value. Rentals – A searchable rentals database is coming in early 2012. Visit the website now and let us know what you think http://www.recolorado.com/ Here is a link to articles on launching successful MLS consumer [...]

By |2018-05-03T21:25:19-07:00January 5th, 2012|Main category, MLS Insights|Comments Off on Metrolist Colorado launches new consumer website
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Listing Publishers Are Not Responsible For Your Bad Data

A crazy phone call came my way today from a large third party listing website. It does not matter which one. The person was very concerned that the industry is on a mission to stop brokers and agents from syndicating listings to them. Nothing could be further from the truth. Marketing listings is a fundamental obligation that the listing firm delivers as a service to the seller. Certainly online advertising is a component of fulfilling that obligation. WAV Group has been very outspoken about problems with listing syndication. We have done countless studies that measure the percentages of inaccuracies on [...]

By |2018-05-03T21:25:19-07:00January 5th, 2012|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on Listing Publishers Are Not Responsible For Your Bad Data
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The First Regional MLS Turns 30

Congratulations to ARMLS (Arizona Regional MLS) who turns 30 this month! ARMLS was the first regional MLS when it was founded in 1982. They will be hosting special events, prizes and celebrations throughout the year. You can view a full calendar of events on the ARMLS 30th Anniversary page. […]

By |2018-05-03T21:25:19-07:00January 4th, 2012|Main category|1 Comment
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The role of Scent Marketing in Real Estate

What does your brand smell like? Perhaps there is no better time than the holiday season to remember that humans have 5 senses (at least) that are used in interacting with all things in the world. As the smell of Christmas trees and holiday cookies linger in our homes and offices, there can be no argument that smell plays a role in marketing. Home Scenting It is not just folklore. Baking cookies and other scent tactics are effective at open houses. Victorian Homes should smell like baking. Ocean front homes should smell like the ocean. Modern city condos should smell [...]

By |2018-05-03T21:25:19-07:00December 27th, 2011|Broker Technology Research, Main category, Marketing|Comments Off on The role of Scent Marketing in Real Estate
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Inman Agent Survey

Inman News is running a survey right now to understand today’s real estate agent. It would be a good idea for you to share this survey with your agents so that you can benefit from the results. http://www.surveymonkey.com/s/freeagent The survey collects baseline demographic data and transaction data to understand how age, location, years in the business, certifications and other profiles of an agent predict behavior, success, and excellence in real estate. Are there differences between NAR members and non-members? Are their differences between Franchises and independent brokerages? […]

By |2018-05-03T21:25:19-07:00December 22nd, 2011|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|Comments Off on Inman Agent Survey
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Inman ICNY Conference Preview

Inman News has been gracious enough to extend a $450 discount to their New York conference coming up in three weeks. If you have not already purchased your conference pass, you can buy one on this special webpage for $650. The conference is January 11th-13th, 2012 at the Marriott Marquis Times Square. WAV Group will be arriving on the 10th. They had a schedule change and Brad Inman and other keynotes are speaking on the morning of the first day of the conference. Here are some other sessions I am excited about Bill Lublin – Whose Brand am I building? [...]

By |2018-05-03T21:25:20-07:00December 20th, 2011|Main category|Comments Off on Inman ICNY Conference Preview
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Instanet Sues REIS and Florida REALTORS

Instanet, a leading provider of Forms used in real estate transactions, was the provider of Forms Solutions to real estate agents and brokers in Florida for seven years, concluding in 2008. REIS, a wholly owned, for-profit subsidiary of the Florida Association of REALTORS® was an Instanet reseller until their contract expired/was cancelled –  and REIS launched a competing product, Forms Simplicity. With two products in the marketplace, many Associations and MLSs were conflicted about which service to use. Some chose the new service from REIS, others entered into agreements with Instanet directly. REIS filed suit against Instanet and a legal battle began. In response [...]

By |2018-05-03T21:25:20-07:00December 16th, 2011|Main category, MLS Insights|2 Comments
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My Brief Nostalgia on Inman Conferences

As a consultant in the real estate technology industry, we go to a lot of conferences each year. The time leading up to a conference is always very busy for us. We leverage conferences to meet perspective clients, and deliver work to our existing clients. The effectiveness of having 8 to 10 “in-person” meetings per day is über-efficient.  Conferences are the great gathering places of the industry. I was trying to think back to my first Inman Conference – it must have been sometime in the 2002 – 2004 era. Barry Diller was buying companies like crazy and selling leads [...]

By |2018-05-03T21:25:20-07:00December 14th, 2011|Main category|Comments Off on My Brief Nostalgia on Inman Conferences
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Impacts of browser Geolocation technology on real estate

Real Estate brokers invest a lot of time and money into maintaining and sustaining a strong relocation business. Franchise Organizations and broker networks like Leading Real Estate Companies of the World connect brokers across the country. Advances in technology have enabled location aware Internet browsers. This allows technologists to create predictable outcomes on user visits.  If you are a broker in Ohio, and a consumer visits your website from California – you can say “We welcome Californians! Leading websites like Trulia, Zillow, Realtor.com, Homes.com and Homefinder do this effectively. Why don’t broker websites do the same? Browser auto-detect allows website [...]

By |2018-05-03T21:25:20-07:00December 13th, 2011|Broker Technology Research, Main category, Marketing|Comments Off on Impacts of browser Geolocation technology on real estate
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Mobile Passes Print in Consumer Engagement

WAV Group joined the parade of consults declaring the death of print media in late 2006. Inman News confirmed its death during their conference in San Francisco in 2007 (one of my favorite events of all time). Believe it or not, print actually made a bit of a comeback in 2010. Nevertheless, the Internet is the place that consumers increasingly spend their media time. The new news is that people are actually spending more time on their mobile phones today than they are spending interacting with print media. According to eMarketer,  time spent on mobile devices is now an average [...]

By |2018-05-03T21:25:20-07:00December 12th, 2011|Broker Technology Research, Broker-Agent Information, Main category, Marketing|2 Comments
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RE Technology Launches MLS and Association Newsletters

The real estate technology leader now offers a free newsletter solution for their partners. ARROYO GRANDE, Calif. – December 6th, 2011 With more than 1.5 million visits per month, RE Technology (www.RETechnology.com) has proven that comprehensive information and training on real estate technology is a must-have for today’s top real estate agents and brokers. To support MLSs and Associations in delivering daily real estate technology information to subscribers, RE Technology has launched custom MLS and Association newsletters – free to all RE Technology partners. Already have a newsletter, but looking for more articles? We can help with that too! Any [...]

By |2018-05-03T21:25:21-07:00December 6th, 2011|Main category, MLS Insights, Press Releases|Comments Off on RE Technology Launches MLS and Association Newsletters
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Dot MLS May Face a New Opponent

Dot MLS Domains The United States Senate may be a new challenger to the successful bid by a group of MLSs (MLS Domains Association) to gain approval for a Top Level Internet Domain. A top level internet domain is .com, .net, .org, .XXX, or the curent application for the new .MLS. .MLS promises salvation for many of the ills that torment consumers and real estate brokers online. Notably – it suggests a rule set for displaying listings to consumers in order to qualify to purchase a .MLS domain. By subscribing to the rules of .MLS, publishers provide consumers with a level [...]

By |2018-05-03T21:25:21-07:00December 4th, 2011|Broker Technology Research, Main category, Marketing, MLS Insights|Comments Off on Dot MLS May Face a New Opponent
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