A web services lesson from Quickbooks
When it comes to web services, Quickbooks gets it. They understand that the work begins after the sale, not leading up to it. I recently had the opportunity to attend the RIS Media conference. There was a room full of vendors barking about the promised land that would be achieved magically through the adoption of thier products - generate more leads, track this, engage consumers this way, reduce costs here. In preparation for my panel address to the audience, I asked each booth to talk to me about thier support and training services. What happens after the sale? The responses [...]