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14 06, 2017

Did Zillow® Open the Door to Their Own Demise?

By |2018-05-03T21:22:45-07:00June 14th, 2017|Main category|Comments Off on Did Zillow® Open the Door to Their Own Demise?

One of the greatest philosophers of all time was Georg Wilhelm Friedrich Hegel (1770-1831). For brevity, let’s call him Hegel and be thankful to the University of Berlin where he lectured. I will suspend with the deep philosophy I learned in college and summarize Hegel as the author of a triad of historical development referred to thesis, antithesis, and synthesis. In our observation, the MLS is the thesis, Zillow® is the antithesis, and what happens next will be the synthesis. Moreover, I will argue that Zillow may have opened the door to their demise with the Instant Offers™ test. Thesis [...]

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7 06, 2017

Paragon Partners With Zillow For MLS Features

By |2018-08-12T08:02:37-07:00June 7th, 2017|MLS Insights, Press Releases|Comments Off on Paragon Partners With Zillow For MLS Features

According to a news release today, Black Knight Financial Services, developers of the Paragon MLS system and has partnered with Zillow for data management tools. Zillow purchased Bridge Interactive last year, a company that is well known for RETS servers (Contact) and listing input modules (Compose) for MLSs. As part of the alignment between the two companies, the release states that Zillow will be providing the technology to aggregate data from all of the hundreds of markets into Zillow’s data repository which Black Knight calls Property Information Central (PIC). This new system will act as the solution that will provide [...]

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15 02, 2017

Zillow Improves Broker Programs

By |2018-05-03T21:22:55-07:00February 15th, 2017|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on Zillow Improves Broker Programs

Zillow Group, which includes the websites of Zillow and Trulia have landed on a broker strategy for marketing that works. Zillow Group, which includes the websites of Zillow and Trulia have landed on a broker strategy for marketing that works. Featured listings are dead, and have been replaced with a product to advertise in ways that drive the largest margin opportunity for a brokerage firm – leads to eTeams and Relocation. I call this “shared display,” where the brokerage and agent are clearly displayed and may be contacted – easily understood as “your listing, same leads.” This functionality works equally well [...]

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16 08, 2016

Zillow Group Buys Bridge to Go Upstream

By |2018-05-03T21:23:08-07:00August 16th, 2016|MLS Insights, Press Releases|Comments Off on Zillow Group Buys Bridge to Go Upstream

Zillow Group announced the purchase of Bridge Interactive, making them the provider of listing input in a number of MLSs, and the data distribution manager in many others. In some ways, Bridge Interactive is like Upstream, but not a competitor. Bridge is about helping brokers solve data problems and may become a conduit that more easily permits Upstream to allow brokers to deliver listing content to MLSs. Throughout the process of developing the Request for Proposal for Project Upstream, the technology workgroup evaluated many technology offerings. At the end of the day, there were three pieces to the Upstream puzzle that [...]

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21 07, 2016

Will Zillow Win The MLS Data Aggregation Wars

By |2018-05-03T21:23:11-07:00July 21st, 2016|Broker-Agent Information, MLS Insights|Comments Off on Will Zillow Win The MLS Data Aggregation Wars

A new war over data management has broken out among America’s largest technology firms, and no clear winner is in sight. To begin, it may be best to level set around what data aggregation is. For brokerage firms or technology companies that leverage MLS data in software, they are pulling MLS data feeds. When you are pulling more than one feed, you are aggregating MLS data. Brokerage firms and software companies that have hired WAV Group to streamline their data aggregation systems know that we have always focused on the three leading firms that have been aggregating MLS data for [...]

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14 06, 2016

Backed by Google, Zillow Set to Become Online Brokerage

By |2018-05-03T21:23:13-07:00June 14th, 2016|Broker Technology Research, Broker-Agent Information|Comments Off on Backed by Google, Zillow Set to Become Online Brokerage

Real Estate is not just an online thing. It’s a global thing. People buy houses all around the globe, and in many nations – the notion of online real estate is hot.  In the small nation of England, companies valued at £312m, or £40m Housesimple along with easyProperty and eMoov are all trying to make a go of it with significant venture backing. Online real estate is ripe for the taking. Zillow Group will not need to go out for additional funding to pivot to online real estate.  The company is valued at over $5B and is operating at a run [...]

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7 03, 2016

IRES® MLS Passes Zillow® In Consumer Engagement

By |2018-05-03T21:23:21-07:00March 7th, 2016|Broker Technology Research, MLS Insights, Press Releases|Comments Off on IRES® MLS Passes Zillow® In Consumer Engagement

The Internet is the largest free market economy in the world. According to Siri™, 2.954 Billion people use the Internet every month. In the real estate industry, more consumers go to Zillow® than any other single real estate website. But that is changing. Some MLSs like IRES are actually drawing more consumer engagement in their local market and it is making a significant difference to MLS participants. MLSs measure listing engagement with their websites and syndication websites using services like ListHub™ and ListTrac™. These companies either get traffic statistics directly from publishers (like Zillow) or put tracking software on websites that [...]

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3 02, 2016

Will Zillow’s New Stripes Cause Stock to Decline

By |2018-05-03T21:23:24-07:00February 3rd, 2016|Main category|Comments Off on Will Zillow’s New Stripes Cause Stock to Decline

WAV Group does a lot of work on Wall Street. We work with leading analysts to deliver research and insights from Main Street about what is happening behind company shareholder reports. Z is making some significant strategic changes and it will be very interesting to see how the market reacts. It may be poised for incredible growth or the slide the stock has experienced may continue. Media Company vs. a Product Company Zillow Group® has been traditionally valued as a media company. Purchasing product companies like DotLoop change that. Expunging MarketLeader™ after buying DotLoop is asymmetrical. Marketing tools like MarketLeader™ are aligned [...]

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27 10, 2015

WAV Group Partnering With MLSs On Zillow Survey

By |2018-05-03T21:23:32-07:00October 27th, 2015|Main category, Our Services|3 Comments

WAV Group is recruiting MLS and broker participants for a study to get an understanding of what these groups of people think about their relationship with Zillow. This study is funded internally at WAV Group. What do home buyers think of the service What do home sellers think of the service? What do renters think of the service? What do Property Managers think of the Service What do Premier Agents think of the service? What does Premier Mortgage think of the service? What do real estate brokers of all sizes think of the service? By participating in the study, you [...]

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19 08, 2015

DotLoop and Zillow

By |2018-05-03T21:23:36-07:00August 19th, 2015|Broker-Agent Information, Main category, Our Services|5 Comments

As far as I know, DotLoop customers were happy enough with the product and service until the announcement that the company was being purchased by Zillow. That news, along with the $108M price tag of the acquisition was the fundamental buzz at Inman Connect conference last week. About the price of $108 Million. Typically companies’ sell for a multiple of profit – 6x to 10x profit is not bad. The last acquisition of this type was the Real Estate Digital deal, which sold for a much lower multiple than DotLoop. In the case of DotLoop, it looks like Zillow paid [...]

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23 07, 2015

Is Zillow A Great Broker?

By |2018-05-03T21:23:38-07:00July 23rd, 2015|Broker-Agent Information, Main category, Our Services|3 Comments

Zillow is not a broker. Well, technically they are registered as a brokerage in many states and hold brokerage licenses, but they do not market themselves as a brokerage. The point is that they provide a lot of broker-like support for agents that are noteworthy and remarkable. There are plenty of brokers who can take a page out of their book and improve their business. Specifically, brokers can learn from the way that Zillow provides technology tools and communicates and trains agents. Wth the acquisition of of a transaction management solution they complete a broker-like set that includes agent websites [...]

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8 07, 2015

Listingbook Delivers A “Better than Zillow” Platform to 500,000 Agents

By |2018-05-03T21:23:39-07:00July 8th, 2015|Main category, Press Releases|1 Comment

Greensboro, N.C. – July 8, 2015 – After four years and a six millions dollar investment in its commitment to deliver the best search experience that an agent can provide their clients, Listingbook has recently deployed its new platform in the San Diego MLS market. The addition of San Diego County’s MLS Sandicor marks the 35th deployment of the new Listingbook system, covering over 500,000 real estate agents nationally. Listingbook was designed for real estate agents to give consumers the most up-to-date and comprehensive search experience allowing them to “search like an agent”, while enabling the agent to view the [...]

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