Backed by Google, Zillow Set to Become Online Brokerage

Real Estate is not just an online thing. It’s a global thing. People buy houses all around the globe, and in many nations – the notion of online real estate is hot.  In the small nation of England, companies valued at £312m, or £40m Housesimple along with easyProperty and eMoov are all trying to make a go of it with significant venture backing. Online real estate is ripe for the taking. Zillow Group will not need to go out for additional funding to pivot to online real estate.  The company is valued at over $5B and is operating at a run [...]

By |2018-05-03T21:23:13-07:00June 14th, 2016|Broker Technology Research, Broker-Agent Information|Comments Off on Backed by Google, Zillow Set to Become Online Brokerage
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Google Creator Day

When some of our readers heard that my daughter Alexandra AKA Sparkles Lund was invited to attend Google Creator Day, they were genuinely interested in hearing about what she learned at this exciting event. She has written a blog post for her own blog, SparklesLund.com and I thought I would share it with you because there is some very interesting information about ways to build the size and engagement of a YouTube channel. Please follow her on Facebook, instagram, Twitter and subscribe to her YouTube channel, Enjoy!  As you may know, I have been really publishing a lot of videos on YouTube [...]

By |2018-05-03T21:23:18-07:00March 31st, 2016|Main category, Marketing, Twitter for Real Estate|Comments Off on Google Creator Day
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1 plus 1 Equals Video

  Doing research like our 2013 Broker Website Effectiveness Study (BWES) helps WAV Group identify and measure a multitude of strategies that brokers may deploy to improve their online performance. One key trend today that is working very well is video. I am not sure how long video will help brokers gain an edge, but today it works. Some of the facts we gathered in the BWES included that Google is the #1 search engine by a significant margin, capturing 75% of all search traffic (see image) If you combine the predominance Google with an understanding of how search results [...]

By |2018-05-03T21:24:31-07:00August 1st, 2013|Broker Technology Research, Main category, Technology Evaluation|Comments Off on 1 plus 1 Equals Video
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Googles Next Step in Real Estate Search

Google Real Estate Last July, search and technology giant, Google announced an agreement to acquire ITA Software for around $700 Million. ITA software is a company that cut its teeth in the travel industry powering websites like Orbitz and Kayak. Google has been struggling with supporting consumers in real estate search for many years. They have had many fits and starts, including Google Base. With Google Base, the company tried to aggregate listing data and sort it out. Google Base was a failure and they shut it down. Now with ITA Software, Google may be [...]

By |2018-05-03T21:25:38-07:00June 25th, 2011|Broker Technology Research, Main category, Technology Evaluation|Comments Off on Googles Next Step in Real Estate Search
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Google is not out of the real estate listings business

The last few days have been full of Google noise in the real estate blogs and media. From our perspective, it has been a bit comedic. Google made a post on their blog about shutting down Google Base and everyone went into shock. Google Base was never a great idea. It was a project to aggregate real estate listing data because they could not get the listings by their standard methods - indexing. At the time that Google Base was created, Google Robots and Spiders were blocked from indexing real estate listings on nearly all property search websites. Realtor.com blocked [...]

By |2018-05-03T21:25:54-07:00January 29th, 2011|Broker-Agent Information, Main category|Comments Off on Google is not out of the real estate listings business
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