New Jersey MLSs step up data sharing

I caught this on the Real Town blog today.  It was published by Thomas Wissel, Information Technology,  Toms River,  NJ   Jersey Shore MLS, Middlesex County MLS and Trend MLS are now using the MarketLinx Data Co Op to efficiently share listings between 3 different MLS platforms. This may be “old hat” to other MLS operators in the country, but NJ has been rooted in the past by forcing agents to subscribe to multiple services. There are 9 MLS services that cover the state and right now only 3 have fully embraced the notion of making it easy on the users by [...]

By |2018-05-03T21:26:06-07:00June 4th, 2010|Main category, MLS Insights|Comments Off on New Jersey MLSs step up data sharing
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New Ways to Leverage MLS Data

It is an exciting time for Multiple Listing Services.  The announcement of REALTOR® Property Resource by NAR has spawned many debates and several new programs allowing MLSs to leverage local property information in many new ways.  The programs are exciting, but are evolving quickly and thus can be a bit confusing and even overwhelming at times. In an effort to help every MLS understand the unique values of each of the programs now available, the Council of Multiple Listing Services (CMLS), commissioned WAV Group to complete the attached evaluation.  Ideally, the paper will assist each MLS and their governing boards [...]

By |2018-05-03T21:26:07-07:00April 30th, 2010|Main category, MLS Insights, Our Company, Reports, Sales Advisory|Comments Off on New Ways to Leverage MLS Data
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Rapattoni becomes Mac compatible

WAV Group performs dozens of strategic planning sessions for MLSs each year.  As part of our strategic planning sessions, we survey members on satisfaction with the MLS system.  One of the chief complaints among MLS Participants and Subscibers across all surveys is the desire to have Apple computers supported my MLS systems. LPS, Marketlinx, FBS, and now Rapattoni have all been focused on achieving this functionality.  Rapattoni issued a press release confirming their support of Mac based browsers this morning.  This is great news for MLSs who are delivering data services on the Rapattoni platform - a move that is sure [...]

By |2018-05-03T21:26:07-07:00April 29th, 2010|Main category, MLS Insights|Comments Off on Rapattoni becomes Mac compatible
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Want Raving Fans? Try Picking up the Phone!

I was inspired to write a post today after being placed on hold for what seemed like FOREVER with my bank.  Why is it that “modern” customer service standards call for requiring customers to go through a series of qualifying steps and button pushes before even being able to wait in line to get our questions answered or our problems solved? Once I reached the bank, I was then transferred to yet another queue and placed on hold again!   All in all my experience with them lasted for over 2 hours!  What a nightmare. While generally I have a good [...]

By |2018-05-03T21:26:08-07:00April 28th, 2010|Main category|Comments Off on Want Raving Fans? Try Picking up the Phone!
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And the Hits keep Coming – REALTOR.com tops the Hitwise charts again!

And the Hits keep Coming - REALTOR.com tops the Hitwise charts again! When I reviewed the latest Hitwise results it reminded me again of a phenomenon that continues to  amaze me - Realtor.com. According to Compete.com REALTOR.com had over 6.4 million unique visitors last month and in the peak season will likely repeat last year’s performance with over 9 million unique visitors. That is an amazing amount of traffic - enviable by every major brand in America. Just for perspective, Ford.com receives only 1.3 million unique visitors. Coca-Cola.com receives less than 500,000 unique visitors per month according to compete.com and [...]

By |2018-05-03T21:26:08-07:00April 26th, 2010|Main category|Comments Off on And the Hits keep Coming – REALTOR.com tops the Hitwise charts again!
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Marketing 101 for Real Estate Companies

Do you have a marketing and advertising department?  For most MLS, Associations and Brokerages today, the answer is NO.  For the largest companies, the answer is Yes.  Marketing and Advertising is typically the first “Cut Back” made by an organization facing uncertain economic times - but is also the most fundamentally destructive place to try and reduce costs in your business, especially for real estate Brokers. Studies show this is the reason why large companies gain more market share durring cyclical economic recessions and small companies fade or disappear. If you are of the ilk to appreciate and agree with this position, here are a couple of solutions for [...]

By |2018-05-03T21:26:08-07:00April 26th, 2010|Broker-Agent Information, Main category, MLS Insights|Comments Off on Marketing 101 for Real Estate Companies
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Where HAR Goes, Zillow may soon follow

  This is pure speculation.  Nothing verified.  Just idle thinking….. Typically when a leader in the MLS industry like the Houston Association of REALTORS sets out a new business strategy, if it works - many follow.  As you may have heard, HAR is taking their Agent Ratings program to the next level.  They started with QSC, and are now they are developing a solution that allows consumers to see which REALTORS have represented the most number of buyers and sellers in a given area (powered by transaction information from MLS data).  The idea is that consumers will be able to see [...]

By |2018-05-03T21:26:08-07:00April 23rd, 2010|Main category|Comments Off on Where HAR Goes, Zillow may soon follow
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MLSs – Celebrate Earth Day by Going Green

The topic of going green is everywhere. We are getting bombarded with “greenness” by everyone from our bank to our grocery store. Why is everyone talking about it? Why should MLSs and Associations care? While it may not be the “sexiest” topic for some, the numbers speak for themselves. Green organizations benefit from reduced costs, more loyal staffs and more satisfied customers. With ever-increasing competition from fellow real estate organizations and third parties, going green provides a whole new competitive advantage. Smart green strategies help a company save money and eliminate waste while attracting new customers and creating a competitive [...]

By |2018-05-03T21:26:08-07:00April 22nd, 2010|Main category|Comments Off on MLSs – Celebrate Earth Day by Going Green
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