MLS System Branding- Take credit for your most valuable tool
MLS organizations many times suffer from branding confusion. When they are a division of the association, for example, yet they have their own identity members don’t know the name of the MLS entity. When regional MLSs deliver their services through local associations their brand recognition gets even more muddied. Here’s one area where there may be an opportunity to deliver a more clearly-branded service to build the strength of the MLS organization’s brand - the MLS system. WAV Group conducts member satisfaction research all over North America. When we ask members what MLS organization they belong to they will often [...]