WAV Group uses benchmarking tools like Hitwise® and ComScore® to study how brands in real estate accomplish the goal of reaching consumers online. By monitoring the websites and their strategies from month to month, we utilize these data-backed insights to coach our customers with the best practices to maximize their share of voice with the consumer.

Here are the national rankings for May:

Advertising Websites

#1 Zillow.com

#2 Realtor.com

#3 Trulia.com

#4 Homes.com


Top Brokerage Websites

#1 Redfin – ranked #4 overall which is extremely impressive.

#2 Coldwell Banker Homes (NRT)

#3 Berkshire Hathaway HomeServices

#4 Howard Hanna

#5 Weichert

#6 Edina Realty


Top Franchise Websites


#2 Coldwell Banker

#3 Century 21

#4 Keller Williams


Online Brokers

#1 Movoto – relocation broker

#2 Estately – relocation broker


MLS Consumer Websites

#1 HAR.com

#2 Homesnap (Broker Public Portal)

#3 UtahRealEstate

#4 The MLS


Of course, what matters most to brokers and MLSs operating locally is the share of voice in the market that they serve. In particular, MLSs want to monitor where consumers are accessing participant listings and check for compliance with data license agreements. For brokers, it is important to track consumer engagement relative to competitors. Brand awareness can dramatically impact business development, agent recruiting, and agent retention. For support with your strategy or to see where your firm ranks competitively, contact WAV Group.