WAV Group, takes great pride in introducing this groundbreaking book, co-authored by our esteemed colleagues George Slusser and Victor Lund. Acquiring More Profit: The Definitive Guide to Successful Real Estate Brokerage Mergers & Acquisitions is a collection of all the best practices George and Victor have perfected over decades of M&A work and thousands of brokerage acquisitions. 

George Slusser is the foremost expert in real estate M&A today, having completed more successful transactions in this space than anyone else. He was instrumental in rolling up the companies that ultimately become REALOGY/Anywhere and continues to help brokerages find profitable growth today as the Head of M&A division at WAV Group. The process that he and Victor articulate in this book can be the differentiating factor between a successful, profitable transaction and one that leaves both parties with regrets. 

One of the fundamental principles that anchors the book is the “win-win” concept. George and Victor firmly believe that successful M&A transactions extend beyond financial gain. To find profitable acquisitions you should address problems, unlock opportunities, and yield mutual benefits for both the seller and the buyer. This holistic approach considers various aspects such as market perception, future roles, family dynamics, agents, and staff.

We invite you to join us on this transformative journey. Acquiring More Profit is not just a book; it is a comprehensive guide that addresses the specific challenges and opportunities faced by real estate professionals. Regardless of your experience level, this resource is indispensable for achieving success and maximizing profitability in your M&A endeavors.

Acquiring More Profit serves as an eagerly awaited update to George’s previous bestseller, Acquiring Profit. The first edition revolutionized the M&A landscape and kick-started a frenzy that has shaped the industry over the past two decades. Don’t miss out on the coming wave of opportunities that this book is sure to uncover.


Read the full press release below:


George Slusser and Victor Lund ‘write the new book’ on real estate brokerage mergers & acquisitions

Arroyo Grande, Calif. – August 2, 2023 – Acquiring More Profit is appropriately named, as the primary objective of any merger or acquisition is to increase a real estate brokerage firm’s profitability and overall value. However, the authors believe (and show by example in this book) that successful acquisitions are more than merely financial transactions. They must solve a problem or provide an opportunity and the outcome must be beneficial to both the seller and the buyer on many levels, including the market perception, their future roles, family, agents, and staff.

Today, there are more than 106,000 licensed real estate brokerages in America yet 58 percent of brokerage owners do not have an exit or acquisition plan. Even less know the market value of their brokerage.

The answers can be found in a new book — Acquiring More Profit: The Definitive Guide to Successful Real Estate Brokerage Mergers & Acquisition — by renowned industry M&A expert George Slusser, who has closed more than 700 real estate acquisitions, and Victor Lund, real estate’s top consultant to leading brokerages, franchises, and brokerage-related networking organizations. This book dives deeply into the process and provides a playbook that allows brokers to create and execute action plans for successfully buying and selling a real estate brokerage. 

The new book is a follow up to Slusser’s best-selling real estate M&A book, Acquiring Profit: The Win/Win System to Real Estate Mergers and Acquisitions, published in 1995, the first book dedicated to real estate M&A. 

“For years, WAV Group provided brokerage clients with M&A information from the man who wrote the book about it,” Lund said, noting that in addition to orchestrating hundreds of real estate mergers, Slusser also generated thousands of valuations for broker-owners. “Real Estate firms’ operations of all sizes are significantly more complex today. SaaS systems, data licenses, transaction management, affiliate services, and other elements of a successful acquisition need to be considered for the transition to work. The investment in those systems and connectivity of those systems play a major role in the value of a firm today.”

Some 240 pages in length with nine chapters, Acquiring More Profit is being hailed in advance reviews as the “Definitive Guide” for real estate M&As. Moreover, Slusser and Lund are offering an exhaustive supplemental guide, complete with worksheets that allow brokers to contemplate and formulate the value of their company, or a firm they would like to acquire. 

Top industry veteran and leader Gino Blefari, CEO, HomeServices of America, Inc., and Chairman of Berkshire Hathaway Home Services, said the book is for “anyone contemplating buying or even selling a real estate company.” Industry innovator and broker-owner Pat Shea, President & CEO of Lyon Real Estate, said, “Finally, a comprehensive, evergreen, and incredibly easy-to-digest blueprint of M&A success in the residential real estate space.”

A 100-plus-page supplemental book to Acquiring More Profit, the Acquiring Profit Implementation System, is available directly from the authors at wavgroup.com/amp. The supplement is robust: packed with what the authors describe as “many valuable time- and money-saving tools,” including sample prospecting approaches, a non-disclosure agreement (NDA), Letter of Intent (LOI), contracts, transition plans, and samples of all the checklists mentioned in the main book.

The new book is available in hardcover, soft cover, and digital starting at $40 and can be purchased online directly at wavgroup.com/amp or from all major online booksellers.  

About WAV Group

WAV Group the residential real estate industry preeminent strategy and consulting firm, serving many of the industry’s largest and most successful small businesses, including real estate brokerages, technology companies, and local, state and national real estate associations. The firm’s diverse industry experience allows it to cross-fertilize ideas and bring best-of-breed solutions to its clients. More information is available at wavgroup.com.

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Media contacts:

Monika Sollee  Kevin Hawkins

951-249-6386 206-866-1220

monika@wavgroup.com kevin@wavgroup.com