About Marilyn Wilson

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So far Marilyn Wilson has created 544 blog entries.

The Seamless Transaction!   It’s FINALLY starting to happen before our eyes!

ZipLogix® has long been a provider of electronic forms software. They led the migration of processing transactions from paper to online with the launch of their zipForm® software and have opened up a huge opportunity for innovation, risk reduction and efficiency. zipLogix® is on a roll. They are forging tons of partnerships with companies that provide other valuable parts of managing the real estate transaction. The Ultimate Goal? Looks like a path to truly create a seamless, paperless transaction. Way to go zipLogix® – we at WAV Group have been asking for this type of integration for years! We wrote [...]

By |2018-05-03T21:24:00-07:00August 27th, 2014|Main category, MLS Insights, Press Releases|Comments Off on The Seamless Transaction!   It’s FINALLY starting to happen before our eyes!
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Are you living the life of a Customer Servant?

We all know that our businesses are dependent on our customers, yet we don’t always live the dream of providing amazing customer service. It’s easy when you get tired to say “I’ll get up early and do it tomorrow”.   When the phone rings and we don’t answer it we might justify it by saying I need to focus on this CMA I am building. Or worse yet, the phone might ring and we ignore it because we’re talking to one of our friends or having a cup of coffee. While we’re all human and we have our moments of weakness, [...]

By |2018-05-03T21:24:00-07:00August 25th, 2014|Broker-Agent Information, MLS Insights|Comments Off on Are you living the life of a Customer Servant?
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We’re Losing the Race for Relevance – How to Stem the Tide

Idea #1 - How to Take Credit for the Industry’s Service Quality Every real estate association I have the pleasure of working with is struggling with how to re-invent themselves. Everybody knows it’s a problem at some level, but yet there has been no fundamental change in the focus, governance or scope of associations in several years. Are we just going to sit by and watch the association business go away?  Should it go away?  Has the value of an association run its course? My fundamental belief is that Associations CAN and DO play an important role in the industry, [...]

By |2018-05-03T21:24:01-07:00August 25th, 2014|Broker-Agent Information, Main category, MLS Insights, Reports|Comments Off on We’re Losing the Race for Relevance – How to Stem the Tide
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Greater Alabama MLS Chooses ListTrac for Seller Reports

  Greater Alabama MLS and ListTrac put out a joint press release that you will find below. ListTrac is free, which makes it an attractive product for any MLS. We are keeping a close eye on them to see how it goes. Today, the voice of real estate seems to be the publisher sites - nobody is counting the traffic in the MLS or IDX sites. However, we know from looking at MLS activity, auto-email, MLS consumer website traffic, and, IDX site traffic that - if measured, equates to some significant consumer listing engagement. Under NDA, WAV Group has seen [...]

By |2018-05-03T21:24:02-07:00August 12th, 2014|Main category, Press Releases, Reports|3 Comments
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MLSs Important to Your Business? Don’t Miss out on CMLS 2014!

For those of you that believe relationships with MLSs are important either for distribution partnerships or data access, I would HIGHLY recommend that you attend and exhibit at the upcoming CMLS 2014 Conference in Huntington Beach, CA from September 24th to 27th, 2014.  I served on the board of the Council of MLS previously and I can tell you that is it THE single best way to build relationships with leading MLSs, bar none. It is an intimate conference focused exclusively on MLS issues so it is a great place to build relationships with the movers and shakers of the [...]

By |2018-05-03T21:24:02-07:00July 24th, 2014|Broker-Agent Information, Main category, MLS Insights|Comments Off on MLSs Important to Your Business? Don’t Miss out on CMLS 2014!
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WAVinar eMails

WAVinar Invitation Our industry is moving really quickly these days.  There are so many challenges facing MLSs today threatening the viability of the entire industry!  Lawsuits, new players, technology revolutions, economic shifts….It is difficult and expensive to keep MLS leadership teams up to speed on the myriad of events, trends policies and legal issues and research affecting the business. MLS organizations and their leadership need to keep up on all of the trends so they can make proactive decisions to keep their organizations relevant.  That’s why the WAV Group created its new WAVinar series. The WAVinar is designed to provide [...]

By |2018-05-03T21:24:04-07:00July 15th, 2014|Broker-Agent Information, Main category, Our Services, Technology Evaluation|Comments Off on WAVinar eMails
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Can you Trust Your Digital Signatures?  Top 8 Ways to Know for Sure

Legal contracts are a critical part of real estate. Real estate professionals need to be sure they're providing tools to customers that protect their clients' interests as well as their own.   WAV Group with the cooperation of Docusign and Instanet have put together a set of best practices you can use to evaluate the Electronic Signature solution you may be using. Click HERE to download the information HERE. It's not always easy to sort out what those tools are, however. A simple search for "electronic signatures" on the App Store or Google Play will yield dozens of results. How can [...]

By |2018-05-03T21:24:04-07:00July 15th, 2014|Broker-Agent Information, Main category, Strategic Planning|Comments Off on Can you Trust Your Digital Signatures?  Top 8 Ways to Know for Sure
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A New Way for MLSs to look at Mobile

You know the old expression, “If you can’t beat ‘em, join ‘em”? Well, MRIS has taken that to heart and created a new approach for mobile that may be worth taking a look at. Their key goal with any of their online marketing efforts is to generate leads and listing exposure for their customers.  They work hard with their site MRIShomes.com to do that and they work hard to make sure their prospecting solutions within their MLS system are effective, too. Now one of the largest MLSs in the country has added a new mobile tool to their quest to [...]

By |2018-05-03T21:24:09-07:00June 13th, 2014|Main category, MLS Insights, Technology Evaluation|Comments Off on A New Way for MLSs to look at Mobile
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Third Party Site or MLS? Why not both?

MLSs, with their consumer-facing websites, long to find ways to make their sites more engaging, attracting more visitors and ultimately more exposure to their member’s listings. The Houston Association of REALTORS®, arguably one of the most progressive and gutsy Associations in America today, has done it again.  They have become the first MLS consumer site in America to allow listings from brokers around the state of Texas via Listhub. Listing syndicator ListHub will feed listings to public-facing websites operated by multiple listing services, and the Houston Association of Realtors is the first to sign up for the new program, which [...]

By |2018-05-03T21:24:12-07:00May 7th, 2014|Main category, MLS Insights, Our Services, Technology Evaluation|2 Comments
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Professional “Standards” – Are we kidding ourselves?

We have had the pleasure of facilitating several strategic plans in the past few months with many of the nation’s leading Associations.  We have seen an important theme emerge in many of these discussions – Professional Standards. While most organizations feel as though they are doing a good job of maintaining current expectations for professional standards, some weaknesses have been revealed. When asked, most organizations will readily admit that there are agents and brokers that are NOT upholding the Code of Ethics and standards of conduct to the level that most members are. Even though boards regularly admit that there [...]

By |2018-05-03T21:24:12-07:00May 7th, 2014|Main category, MLS Insights, Our Services|Comments Off on Professional “Standards” – Are we kidding ourselves?
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Video Marketing – Becoming Mainstream

With all the marketing tools at your disposable, what should you use to stand out from the competition? Staying ahead of the curve allows you to maximize your marketing ROI and attract new clients. We are all looking for the secret sauce – the way to differentiate our business from the pack and gain a strong leadership position that none of our competitors will ever be able to match. While we can dream, we can never realize this goal unless we continually look for ways to re-invent our business. To be a star in real estate, we always need to [...]

By |2020-11-06T06:51:15-08:00May 7th, 2014|Broker-Agent Information, Main category, Our Services, Reports, Technology Evaluation|10 Comments
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Value of Buyers Agent Diminishing, Study Reveals

WAV Group has had the pleasure of working with the Houston Association of REALTOR®’s Consumer Research Panel for over a year now. The panel has helped the organization uncover many meaningful insights that have helped share technology strategies, advocacy efforts, and educational efforts. Today, the Houston Association of REALTORS® released the findings of their “DIY: Do It Yourself” consumer research panel study. The purpose of the study was to gauge how important Houston area consumers feel agents are to the transaction.  The survey, which was fielded to the 7,000 consumers that are now a part of the industry’s largest consumer [...]

By |2018-05-03T21:24:13-07:00April 25th, 2014|Broker-Agent Information, Clients, Main category, Our Services, Reports|1 Comment
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