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So far Victor Lund has created 1334 blog entries.

Snapchat for Real Estate – Probably Not – But Ideas Abound

If you have a teenager, you know all about Snapchat. Since the earliest days of social media, WAV Group has experimented with a host of social media platforms to discover opportunities for our clients. In lock step, I have been snapping away. Haven’t tried Snapchat for real estate marketing? Don’t bother. Unless you are trying to keep up with your child or other Snapchat enthusiast, there is no place on Snanpchat for the real estate business. However, there are some marketing thoughts that may spark some creative strategic thinking. Scarcity and Urgency Snaps expire after 24 hours. This is an [...]

By |2018-05-03T21:22:51-07:00April 27th, 2017|Marketing, Product Management|Comments Off on Snapchat for Real Estate – Probably Not – But Ideas Abound
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Upstream May Go Both Ways

April 10th marked a big transition for Upstream RE, the broker driven effort to develop a data management system for all firms. As you may know, there are three components to Upstream – data input, data storage, and data distribution. It is also important to remind you what Upstream is not – it’s not an MLS, not a consumer site, and not a data share. Upstream is a replacement for the independent efforts of all 86,000 real estate brokers to manage their customer records, agent records, firm records, vendor records, and listing records. The big transition is the consideration of [...]

By |2018-05-03T21:22:52-07:00April 27th, 2017|MLS Insights, Press Releases|Comments Off on Upstream May Go Both Ways
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Brokers Can Now Freely Use This Old House Video for Website Content

WAV Group will be hosting a free informational webinar next Tuesday 2nd May at 10am PST (register here) to provide information about the new offer from This Old House to allow brokerage firms to display their award winning video content at no charge. Brokers have been benefiting from video publishing on their listing pages and community pages for years – but the process of getting fresh, high production quality video has been painful and expensive. This Old House is seeking to drive video views on their content and is partnering with brokers to achieve that objective. It’s great for brokers [...]

By |2018-05-03T21:22:52-07:00April 25th, 2017|Broker Technology Research|Comments Off on Brokers Can Now Freely Use This Old House Video for Website Content
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Bigger Conferences Are Not Better

The real estate industry is going strong. It is healthy and vibrant, full of bloom and experiencing exciting change. As agents, brokers, MLSs, franchises and tech firms explore a deeper understanding of the industry’s best practices, they look to conferences to gain insights and meet the people that are powering new ideas. Conferences are good, and we attend a lot of them. Our annual conference tour includes two NAR conventions, two Inman Connects, CMLS, two RESO conferences,T3, RIS Media, and a variety of franchise, state AOR, Leading RE, The Realty Alliance, 1000Watt, Clareity, and large AOR or MLS events. Yup [...]

By |2018-05-03T21:22:52-07:00April 20th, 2017|Broker Technology Research, Broker-Agent Information, MLS Insights, WAVes of Change|Comments Off on Bigger Conferences Are Not Better
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eXp Realty Supports Accelerated Growth with the Addition of Four Industry Veterans to Management Team

BELLINGHAM, WA – (Marketwired – April 17, 2017) – eXp World Holdings, Inc. (OTCQB: EXPI), the holding company for eXp Realty LLC, The Agent-Owned Cloud Brokerage®, today announced the addition of industry veterans Kee Wah Chung, Kathy Gordon, Scott Petronis and Mitch Robinson to its management team. “Our daily objective is to be the most agent-centric brokerage firm in the world,” said Russ Cofano, President and General Counsel of eXp World Holdings. “Adding Kee Wah, Kathy, Scott and Mitch to our stellar team will allow us to provide new and exciting services for both current and future agents on the [...]

By |2018-05-03T21:22:52-07:00April 18th, 2017|Press Releases, Twitter for Real Estate|Comments Off on eXp Realty Supports Accelerated Growth with the Addition of Four Industry Veterans to Management Team
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Brokers Can Learn Customer Experience Lesson From Mercedes Benz and Others!

If you have been to a hotel or purchased a car in the past few years, you have likely received high quality customer service as well as a survey and feedback request. According to Gartner, “Today, 89% of marketers compete primarily on the basis of customer experience.” For major companies and brands, the process of issuing a satisfaction survey after the service is complete is long expired. Today’s companies are measuring every touch point that a brand has with the customer, and for good reason! Real estate brokers can improve their performance by going deeper on tracking and improving the [...]

By |2018-05-03T21:22:52-07:00April 11th, 2017|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on Brokers Can Learn Customer Experience Lesson From Mercedes Benz and Others!
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Homesnap Now Available To Over 500,000 Agents

ROCKVILLE, MD, April 11, 2017 — Homesnap, which is the public face of the Broker Public Portal (BPP), has surged past the 500,000 agent mark and is now available to agents and their clients in over 50 large and small markets across the country. Since the BPP became operational at the beginning of 2017, many MLSs have signed up to participate in the portal, accelerating the growth of the platform through the first quarter of the year. Already, agents using the app have invited more than 13 million clients to connect with them in Homesnap. Homesnap provides a mobile app [...]

By |2018-05-03T21:22:53-07:00April 11th, 2017|Broker Technology Research, Broker-Agent Information, Press Releases|Comments Off on Homesnap Now Available To Over 500,000 Agents
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NAREE Real Estate Journalism Conference to Draw Journalists and Industry Experts to Denver in June

DENVER–The National Association of Real Estate Editors has opened registration for its 51st Annual Real Estate Journalism Conference in Denver, June 14-17, 2017. NAREE’s conference, which begins Wednesday morning June 14 at the Brown Palace Hotel, will attract scores of journalists from major newspapers and prestigious publications from around the nation and Europe. The conference features newsworthy speakers covering commercial and residential real estate topics, green building, architecture, hotels, mortgage lending, mixed-use development, single-family investing and vacation properties. Insightful speakers will include Douglas Yearley, chief executive officer of Toll Brothers; Marilyn Wilson of the WAV Group; Rohit Anand of KTGY [...]

By |2018-05-03T21:22:53-07:00April 6th, 2017|Main category, Press Releases|Comments Off on NAREE Real Estate Journalism Conference to Draw Journalists and Industry Experts to Denver in June
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Compass Exhibits The Value Of A Broker Public Relations Strategy

If you are a broker in a market where Compass is operating, you are watching them like a hawk. They have a keen ambition to recruit top producing agents. Yesterday they had a story in Inman News that exhibits the power of public relations. If you track real estate technology as WAV Group does, you understand exactly what this tool is and what it does. If you read the comments, you see that there are a number of technology companies that have offered this tool and functionality for a long time. But peel back the story a layer, and you [...]

By |2018-05-03T21:22:53-07:00March 28th, 2017|Broker-Agent Information|Comments Off on Compass Exhibits The Value Of A Broker Public Relations Strategy
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SEO Or Search Marketing For Brokers

We just escorted a client though a double audit of their search engine optimization on their broker website.  We reviewed Domain Authority and ranked it against their competition and saw a range of authority from 44 to 48 for leading broker websites. We reviewed Moz Report, CheckPageRank.net, and others. We carefully analyzed all area search keyword traffic using a combination of searches that include Neilson, ComScore, Google Analytics, and Hitwise. You can ignore any site data from a third party that is free (i.e. Quantcast and other free services are way off). Too often, firms look too closely at their [...]

By |2024-01-05T21:01:50-08:00March 28th, 2017|Broker Technology Research, Marketing, SEO, Strategic Planning|Comments Off on SEO Or Search Marketing For Brokers
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Effective Ways to Generate Seller Leads

WAV Group recently did an audit of a broker’s lead strategy, and it caused a bit of a eureka moment for the broker. We found they needed to stop focusing on buyer lead generation immediately and focus on seller lead generation. As a consulting firm, WAV Group has a full bag of executional tricks for firms to consider when they are setting strategy. The way that these activities are implemented and driven though the culture of an organization is the secret to success. We considered a few of these strategies in our latest study entitled Generate Seller Leads: Don’t Worry About [...]

By |2018-05-03T21:22:54-07:00March 24th, 2017|Our Company, Sales Advisory, Strategic Planning|1 Comment
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Bright MLS Launches Government Affairs Support for REALTOR® Associations

Associations gave birth to the MLS, and have maintained a colorful relationship with their technology progeny. Types of MLSs in America include Association owned and member governed; Association owned and broker governed; and of course, broker owned with no Association involvement. The relationship generally couples the non-for profit trade Association with the for-profit MLS technology company. The MLS pays dividends to their Association parent that stimulates non-dues revenue for the Association. One of the keystones of the incredible consolidation that created Bright MLS is the diversity of the 43 Association stakeholders. Mindful and respectful of the Association heritage of Bright [...]

By |2018-05-03T21:22:54-07:00March 16th, 2017|MLS Insights, Press Releases|Comments Off on Bright MLS Launches Government Affairs Support for REALTOR® Associations
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