Edutizing with Market Statistics Proves it has staying power
WAV Group strongly believes that the best way to attract consumers is to provide them with valuable information to help position an agent as a local expert. We believe that advertising is dead and “edutizing” is replacing it. According to Socialnomics, 78% of people rely on research and referrals to make product decisions, while only 14% trust advertising as an information source. It appears as though the market, at least in California agrees. Real Estate Business Services Inc. (REBS) today announced that two real estate associations, Ventura County and Victor Valley both renewed their agreements to provide robust market statistics [...]