Microformatting enhances SEO for real estate

Microformats in plain english: Microformats is specific website coding standards (called Semantic information) that allows search engines to “read” the addresses and categories of inforamtion on your website, display the information in search results (like google maps), and allow the consumer to quickly download a vcard or address book card directly from the search result using a browser extension like Operator for firefox. As mentioned in the WAV Group White Paper on Localism - Geo Targeting strategies for real estate websites - search engines are often unable to view listings on most IDX Property Search solutions.  Companies like Trulia, Zillow, Loopnet and others real [...]

By |2018-05-03T21:26:28-07:00May 19th, 2009|Broker-Agent Information, Main category, MLS Insights|Comments Off on Microformatting enhances SEO for real estate

Microsoft Virtual Earth plus Photosynth is good for MLS and Real Estate

In a move that may separate Microsoft Virtual Earth from Google maps, Microsoft announced integration of Photosynth - an application that allows you to automatically stich groups of photos togethers into a three dimensional viewing experience.  This has tremendous implications for the mapping functionality imbeded into MLS systems including Cyberhomes (FNRES) and Marketlinx and others. Although Virtual Earth is much less popular than Google Maps, it is vastly superior on many levels - which is why leading technolgoy companies are opting to pay for Microsoft over Google.  This combination essentially combines mapping with virtual tour experiences.  This combination will have relevance for agents working within the [...]

By |2021-06-01T13:58:16-07:00May 7th, 2009|Main category, MLS Insights|Comments Off on Microsoft Virtual Earth plus Photosynth is good for MLS and Real Estate

WAV Group Releases Virtual Tour Whitepaper

There is a tremendous opportunity today for brokers and agents to differentiate themselves  and, as a result, grow their market share through better use of virttual tour technology.  According to the NAR 2008 Profile of Home Buyers and Sellers report 41% of the people that bought homes in 2008 were first time buyers.  Their average age was 30 versus 47 for repeat buyers.  This growing base of home buyers and sellers, with less wrinkles,  look for visual information first in their Internet searches.  Unfortunately our sources tell us 75% to 90% of listings on MLS systems today do not have virtual tours.  This means, listings [...]

By |2018-05-03T21:26:29-07:00May 4th, 2009|Broker-Agent Information, Main category, MLS Insights, Virtual Office Website Series|Comments Off on WAV Group Releases Virtual Tour Whitepaper

Intermountain MLS Joins Twitter

Although they are just getting started, the Intermountain MLS of Boise ID has joined twitter to communicate with members, and probably consumers. You can follow them at http://twitter.com/imls Here are a number of thier posts – I especially like their process of announcing market statistics – this information is valuable to both the members and consumers – reinforcing the authority of the relationship between organized real estate and consumers. IMLS is proud to be hosting Rick DeLuca once again June 11th.#fb14 minutes ago from web   March Statistics are Now Available. Visit http://tinyurl.com/d7klpf11:23 AM Apr 14th from web [...]

By |2018-05-03T21:26:29-07:00May 2nd, 2009|Main category, MLS Insights|Comments Off on Intermountain MLS Joins Twitter

WAV Group 2009 Transaction Management Adoption Study – Coming Soon!

In 2005, WAV Group looked at Transaction Management adoption and wondered why it hadn’t taken off.  Everyone was saying they wanted it and everybody said it was a good idea, yet, the more we delved into it the more we found a lack of real adoption.  The study, which is still available for download here. identified many of the issues affecting adoption and why there was a gap between what the industry was saying and what the industry was doing. The study also made recommendations on the best ways to create adoption by rolling technology out in a series of steps [...]

By |2018-05-03T21:26:29-07:00May 1st, 2009|Broker-Agent Information, Main category, MLS Insights|Comments Off on WAV Group 2009 Transaction Management Adoption Study – Coming Soon!

WAV Group Releases Localism Whitepaper

For more than two years, WAV Group has been doing research that provides insight for real estate companies to focus on strategies that will accelerate their online business opportunities. We have studied consumer and broker opinions of MLS Consumer Facing websites, Broker websites, the effectiveness of listing syndication, broker lead response and even mobile search. All of these studies were focused on measuring components of online strategies deployed today around the real estate industry. In this new report, titled Localism - WAV Group endaveours to look outward into the future of online effectiveness. We look forward to getting feedback from [...]

By |2018-05-03T21:26:29-07:00April 30th, 2009|Broker-Agent Information, Main category, MLS Insights|Comments Off on WAV Group Releases Localism Whitepaper

to err is human, in terms of social MLS

Portland is the site for the Connections 2009 conference, welcoming a select group of real estate dignitaries to discuss the evolution of our industry and the painful realities that hold us back. I will be speaking briefly to the lawyers who write the pages of rules that govern order in the vast lands of MLS - I applaud their work. Sharing - the cornerstone of web 2.0 - is the terrorist threat to protecting MLS data from misuse, and I found some rather interesting mis-uses of data on the web that illustrate the challenges facing rules and rules enforcement.Although I do [...]

By |2018-05-03T21:26:30-07:00April 14th, 2009|Main category, MLS Insights|Comments Off on to err is human, in terms of social MLS

Maintain Long-term Customers with Virtual Office Websites

Part Five of a Five part series “Roadmap to using VOWs in your business.” In this fifth of a series of five articles about Virtual Office Websites or VOW’s we are going to discuss the ways to use a VOW to work more effectively with past clients. Many REALTORS fail to stay connected to clients they have already done transactions with. Evidence of this is borne out in NARs 2008 Homebuyer and Seller survey. 9 out of 10 consumers would use their agent in a future transaction but only 1 in 10 use the agent again for buying and only [...]

By |2020-10-06T13:51:11-07:00March 23rd, 2009|Broker-Agent Information, Main category, MLS Insights, Virtual Office Website Series|Comments Off on Maintain Long-term Customers with Virtual Office Websites

At Task Project Management Software adopted by Wolfnet with Success

As a consultant we are afforded the opportunity to look deeply into the life of technology companies.  WAV Group has structured sales departments, restructured help desks, co-authored product roadmaps and evaluated code bases.  Even with the best product and the best people in the industry, the biggest challenge to running a software company is setting goals and staying on track. Project Management is the cornerstone of this endevor and among the best products is At Task. I read this press release this morning with interest when learning that Real Estate Technology supplier Wolfnet, developers of MLSfinder IDX and other products [...]

By |2018-05-03T21:26:31-07:00March 18th, 2009|Broker-Agent Information, Main category, MLS Insights|1 Comment

Sell Homes More Quickly with a VOW Website

Part Four of a Five part series “Roadmap to using VOWs in your business.” In this fourth of a series of five articles about Virtual Office Websites or VOW’s we are going to discuss the ways to use a VOW to work more effectively with home sellers. The value of a home is exactly equal to the amount a willing seller and a willing buyer agree to at a given point in time. It can sometimes be difficult or impossible to convince a seller of a realistic asking price, especially if they purchased their home within the past few years. [...]

By |2020-10-06T15:07:32-07:00March 16th, 2009|Broker-Agent Information, Main category, MLS Insights, Virtual Office Website Series|Comments Off on Sell Homes More Quickly with a VOW Website