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2 05, 2009

Intermountain MLS Joins Twitter

By |2018-05-03T21:26:29-07:00May 2nd, 2009|Main category, MLS Insights|Comments Off on Intermountain MLS Joins Twitter

Although they are just getting started, the Intermountain MLS of Boise ID has joined twitter to communicate with members, and probably consumers. You can follow them at http://twitter.com/imls Here are a number of thier posts – I especially like their process of announcing market statistics – this information is valuable to both the members and consumers – reinforcing the authority of the relationship between organized real estate and consumers. IMLS is proud to be hosting Rick DeLuca once again June 11th.#fb14 minutes ago from web   March Statistics are Now Available. Visit http://tinyurl.com/d7klpf11:23 AM Apr 14th from web [...]

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30 04, 2009

WAV Group Releases Localism Whitepaper

By |2018-05-03T21:26:29-07:00April 30th, 2009|Broker-Agent Information, Main category, MLS Insights|Comments Off on WAV Group Releases Localism Whitepaper

For more than two years, WAV Group has been doing research that provides insight for real estate companies to focus on strategies that will accelerate their online business opportunities. We have studied consumer and broker opinions of MLS Consumer Facing websites, Broker websites, the effectiveness of listing syndication, broker lead response and even mobile search. All of these studies were focused on measuring components of online strategies deployed today around the real estate industry. In this new report, titled Localism - WAV Group endaveours to look outward into the future of online effectiveness. We look forward to getting feedback from [...]

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9 04, 2009

What happens to online inquiries? This study may offer clues

By |2018-05-03T21:26:30-07:00April 9th, 2009|Broker-Agent Information, Main category|Comments Off on What happens to online inquiries? This study may offer clues

In 2008, WAV Group did three studies that observed and measured scenarios of real estate listing websites.  The Broker Website Effectiveness study measured 1 million consumers and thier engagement with Broker Websites across the country. The MLS Consumer Website effectiveness study measured conusmer and member satisfaction with HAR’s successful public website.  The Listhub Listing Syndication Study reviewed the number of consumers and leads that were driven to brokers as a result of syndicating listings to more than 30 popular thrid party websites. Fellow real estate industry vetran and consultant, Ken Jenny met with me at the CMLS conference in Minneapolis last fall.  Ken [...]

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20 02, 2009

WAV Group’s ComScore Portal Results show Yahoo! in the lead

By |2009-02-20T19:37:53-08:00February 20th, 2009|Broker-Agent Information, Main category, MLS Insights|Comments Off on WAV Group’s ComScore Portal Results show Yahoo! in the lead

There has been a lot of chatter of Trulia vs. Zillow this past week.  I did not see the results of the battle royal, but I think that brokers and agents should use both of them to have a comprehensive and effective online solution. The giant in the closet that seems to get lost in this discussion is realestate.yahoo.com - who passed REALTOR.com in traffic three months ago and continues to lead.  WAV Group also reported this in our Listhub Syndication study last fall.  Please note that REALTOR.com does hold a lead if you roll in MSN which is powered [...]

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16 02, 2009

Broker Website Effectiveness Study

By |2018-05-03T21:26:34-07:00February 16th, 2009|Broker-Agent Information, Main category|Comments Off on Broker Website Effectiveness Study

Last year WAV Group was given access to many of the top broker websites in the country to view thier traffic statistics. The hope was that by sharing the aggregated data, many of the false myths of succeeding online would be dispelled. As it turns out, SEO is not a big deal (despite some websites spending more than $1MM over time on it). Listing Syndication is important for sellers, but also not a huge driver of traffic. REALTOR.com does not pass much traffic along to brokers. And there is more.  Please download our whitepaper on the topic here. Or enjoy [...]

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5 01, 2009

Yahoo Real Estate matches the traffic of Realtor.com according to today’s Compete Report

By |2018-05-03T21:26:35-07:00January 5th, 2009|Main category|Comments Off on Yahoo Real Estate matches the traffic of Realtor.com according to today’s Compete Report

I was doing research for the release of an upcoming white paper on consumer property search.  After going through rounds of debates about which reporting source is most accurate in representing consumer traffic, I concluded that none of them are very accurate, but all relatively symbolic of accurate traffic.  Hence, I like to use Compete.com for my research because they dynamically build the graphs. What to my surprise did I see this morning?  Nothing short of shock to learn that realestate.yahoo.com has passed realtor.com in search engine traffic according to Compete.com.  I have no idea why realtor.com has tanked in [...]

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14 11, 2008

snap shot of a Trulia Broker Report

By |2018-05-03T21:26:38-07:00November 14th, 2008|Main category|Comments Off on snap shot of a Trulia Broker Report

Here is a snap shot of a Trulia performance report sent to a Cenutry 21 Hometown agent on the Central Coast of California.  Rick has 11 listings on Trulia and was delivered 14 click throughs.  This number is remarkably close to the effectiveness of listing syndication from our Northern Nevada MLS Listhub case study.  Agents should expect to get a little more than one web visit per listing today on Trulia.  Perhaps there are exceptions to this forecast, but nevertheless this evidence is an indicator. Lets help Rick together. Please post about Rick's website and link to him from your [...]

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14 11, 2008

WAV Group to launch case study to evaluate Zillow

By |2018-05-03T21:26:38-07:00November 14th, 2008|Main category|1 Comment

Piles and Piles of consumers are visiting Zillow every day to look at home values and browse listings.  Sounds like a great place to advertise if you are an agent or broker, perhaps?  Does anyone really know? A long time ago I learned that simple logic often leads to bad choices.  In the simplest terms, if consumers are looking for real estate information on Zillow, and I advertise on Zillow, those customers will come to my website, convert into a lead, and use one of our agents to buy or sell their home.  Seems like a logical conclusion and we [...]

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13 11, 2008

Dwellicious is launched by industry veterans, Dan Woolley and Greg Robertson

By |2018-05-03T21:26:38-07:00November 13th, 2008|Main category|Comments Off on Dwellicious is launched by industry veterans, Dan Woolley and Greg Robertson

WAV Group’s pick for most innovative new product at NARLANDO. It is always refreshing when the WAV Group gets to see new technology products early on in their development.  Like a lime in a corona, dwellicious is cool and refreshing.  Having previously developed dozens of products over the years, Dan and Greg have hit one that may cast themselves well beyond the eNeighborhoods boat. The positioning for the product is simple.  We know that consumers are going to 4 or more websites in their search for a home.  We know that they hate to register to keep the information they [...]

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27 10, 2008

2008 Reports

By |2018-05-03T21:26:39-07:00October 27th, 2008|Reports|Comments Off on 2008 Reports

Listhub Listing Syndication Effectiveness - February 1st, 2008 - Case Study of the Impact of MLS Listing Syndication. Your Reputation - Dec-08-2008 - How to take credit for the terrific customer service you provide. WAV Group Broker Website Effectiveness Study - Sep-25-2008 - WAV Group Broker Website Effectiveness Study WAV Group 2008 Midyear Technology Report- Jun-20-2008 - WAV Group 2008 Midyear Technology Report WAV Group MLS Consumer Website Effectiveness Study - Mar-11-2008 - Consumers and Brokers react favorably toward MLS Consumer Facing Websites. WAV Group Mobile Search Whitepaper - Feb-12-2008 - Mobile Search for the Real Estate Industry: Property Buyers [...]

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13 10, 2008

Trulia seeks MLS Relationships to enhance accuracy of listing syndiation

By |2008-10-13T16:39:55-07:00October 13th, 2008|Main category|Comments Off on Trulia seeks MLS Relationships to enhance accuracy of listing syndiation

SAN FRANCISCO, Oct 10, 2008 (BUSINESS WIRE) - Trulia.com, the best place to start a real estate search, has created a new business development group to form partnerships with Multiple Listing Service (MLS) providers. The move is in response to growing interest from MLSs and the Association of REALTORS® who want to ensure their members’ listings are available and accurately represented to consumers searching for real estate online. Trulia offers MLSs and associations several unique marketing and educational benefits, including: - Syndication of listings to Trulia.com, with 5 million unique monthly users and 250% annual traffic growth, at no cost [...]

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29 08, 2008

The Power of Blogs and the issue of listing accuracy

By |2018-05-03T21:26:40-07:00August 29th, 2008|Main category|Comments Off on The Power of Blogs and the issue of listing accuracy

The WAV Group blog and website is normally visited by 1,500 to 2,000 people a day - mostly people download our industry white papers or come here to read our blog. On August 22nd, something unusual happened.  Leading technology blog Tech Crunch ran a post about the differences between IDX powered listing websites and feed powered websites.  As a result, our combined blog and website traffic jumped to over 20,000 visitors!  Although half of the traffic came directly from Tech Crunch, the other half came from hundreds of blogs that re-published the story. If you are interested in viewing the Roost [...]

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