W+R Studios’ Co-founder, Greg Robertson Releases Debut Title, The Art of the CMA.
New book helps real estate agents and brokers let go of fear and compete in a new world of proptech.
New book helps real estate agents and brokers let go of fear and compete in a new world of proptech.
The Comparative Market Analysis (CMA) is the script of the listing presentation. The narrative is developed using listing data.
Long and Foster and Windermere are both brokerages that are family owned and operated. They are large firms and they struggle with build vs. buy whenever they consider a technology solution for their companies. Windermere supports 7000 agents across 300 offices. Long and Foster has over 200 offices supporting 11,000 agents. There are a number of technology solutions that each company builds and supports. Moxi Works, the technology company founded by the Jacobi family of Windermere, builds a plethora of core technology solutions used by Windermere. Moxi Works provides the Windermere broker website, co-branded agent websites, lead management, drip marketing, [...]
I have spent the last couple of hours reviewing verbatim comments from a member satisfaction survey for one of the largest MLSs in the United States. While they have outstanding satisfaction scores overall we always like to look at those that are less satisfied than average to better understand what could improve satisfaction. One of the themes that came through loud and clear with the less than satisfied was the need for simplicity. Many said things like “there are too many bells and whistles", “just want to “get in and get out” of the system quickly and that’s not possible [...]