NAR Archives

NAR REach Program announces 6 companies joining accelerator
NAR REach Program announces 6 companies joining accelerator

Broker Technology Research, Main category, MLS Insights, Press Releases

NAR REach Program announces 6 companies joining accelerator

For those of you who do not know, there is a derivative initiative of NAR's Second Century Ventrures venture capital fund called REach. The REach program has a grand board of advisors, and a board of mentors. The program requests submissions from companies who are looking to enter the real estate industry. If selected, the REach programs provides support and advisory services to these businesses so that they hit the ground running with some industry awareness. Here are the top 6 BombBomb - Provides a complete e-mail and video marketing platform for developing, sending and tracking results of traditional and video e-mail [...]

By Victor Lund|2018-05-03T21:24:39-07:00March 26th, 2013|Broker Technology Research, Main category, MLS Insights, Press Releases|1 Comment

Move releases the new Realtor.com Brand

We have seen some re-branding released recently from leading real estate consumer brands. Today we see the release of the new Realtor.com – where home happens. Last year saw the rebirth of Century 21 – Stronger, Bolder, Faster. These are very well recognized consumer brands. MOVE EVP Marketing, Barbara O’Connor and her team took a close look at the Realtor.com brand within a year of her arrival at the company. I am excited to see how this new treatment works out. I can assure you that they have likely exhausted focus groups to predictably make a selection that reaches their [...]

By Victor Lund|2018-05-03T21:24:40-07:00March 5th, 2013|Main category, MLS Insights|2 Comments

Update on Dot MLS Domains Association

There is some interesting news on the effort of a bundle of MLSs to procure the Internet Top Level Domain of MLS. But first, let me begin with a sidebar about Canada and trademark. In Canada, the Canadian Real Estate Association (CREA) filed a trademark on the brand, MLS®. To avert a long winded discussion of the implications – think of it as a trademark that provides CREA with all of the rights that the REALTOR® trademark provides to the National Association of REALTORS®. It was a brilliant move that prohibits anyone from using the term MLS® in Canada. In [...]

By Victor Lund|2018-05-03T21:24:51-07:00October 2nd, 2012|Main category, MLS Insights|6 Comments

The Unproductive Agent Exposed

In today’s Real Trends eMail update, Steve Murray talks about an important topic for REALTOR Associations and Brokers – the unproductive agent. The unproductive agent is both a blessing and an anchor on our industry. However, taking advantage of the unproductive agent may be a great source of new business for an emerging business model in real estate brokerage. The unproductive agent is a great source of revenue. Lets face the reality – without the unproductive agent paying dues to REALTOR Associations, the Associations would fail, or at least be delimited. The nation’s largest trade association, which does the most [...]

By Victor Lund|2018-05-03T21:24:53-07:00August 31st, 2012|Broker Technology Research, Broker-Agent Information, Main category|Comments Off

Last Day for Midyear Webinar!
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Last Day for Midyear Webinar!

Main category

Last Day for Midyear Webinar!

Tomorrow we will bring attendees up to date on critical industry issues and trends via our last Industry Update Webinar, including: Economic forecasts for the real estate industry in 2013. Hot NAR topics and policy issues like the new proposed IDX rules. CMLS updates on new industry initiatives. Broker topics like syndication and online marketing effectiveness. Emerging technology trends for brokers and agents. MLS technology update. Promising non-dues revenue for MLSs to offset declining membership...and much more WAV Group founding partners and industry experts Marilyn Wilson, Mike Audet and Victor Lund will be sharing valuable on-the-spot insights gained while attending [...]

By Marilyn Wilson|2018-05-03T21:24:58-07:00June 6th, 2012|Main category|Comments Off

Webinar: WAV Group Midyear Update

Looking for an easy way to provide your Board with an update on important industry trends and programs? Don’t miss out on the big news that came out of the National Association of REALTORS® Midyear conference. The WAV Group team was on the spot in Washington, D.C., and they have prepared a webinar that shares all the must-know details, as well as analysis of the issues that are going to shape the future of your business and our industry. To register for the webinar on register for Midyear Industry Update on Tuesday, June 5, 2012 10:00 AM - 11:00 AM [...]

By Marilyn Wilson|2018-05-03T21:25:00-07:00May 25th, 2012|Broker Technology Research, Broker-Agent Information, Main category|1 Comment

NAR Will Face Its Greatest Foes

Our industry, and every industry faces foes. Some foes that challenge industries are ideological, some economical, some ethical, and some natural. Certainly, the real estate industry faces each of these foes today. Who will be the leader that guides the people, the agents, the brokers, the association executives, the mls executives? Remember this leadership statement? “Let every nation know… that WE shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe, to assure the survival and the success of liberty.” More than any political speech, this was the voice of a committed leader. In [...]

By Victor Lund|2018-05-03T21:25:11-07:00March 8th, 2012|Broker-Agent Information, Main category, MLS Insights|Comments Off

Putting the teeth back into the REALTOR® Brand
Gallery
Putting the teeth back into the REALTOR® Brand

Main category, MLS Insights

Putting the teeth back into the REALTOR® Brand

Real estate agents in our industry spend millions of dollars as a group annually to become a REALTOR® and to stay a member of the REALTOR® family. As someone who cut their teeth working with some of the most highly trusted brands in the world like Fisher-Price, Sesame Street and others, I have a few observations of the real estate industry’s branding efforts. First, when I ask most REALTORS® what makes them different than non-REALTORS® they say “the code of ethics”. While I appreciate the fact that those that live to the letter of the code of ethics may treat [...]

By Marilyn Wilson|2018-05-03T21:25:22-07:00November 21st, 2011|Main category, MLS Insights|3 Comments

Why MLS sold data is bad, and a note about the comma

Oversights are interesting. They are even more interesting when they are fixed. Let me explain a little bit about “reporting Sales to the (MLS) Service” in the model MLS rules. Up until the recent meeting of the MLS Issues and Policies Committee meeting at the NAR Annual Convention, agents were required to change the listing status to Sold when a transaction closed. This is a case whereby the rule did not clearly indicate the behavior. As written, the agent was required to update the status of the listing, not enter the sale price from the contract. This is a significant [...]

By Victor Lund|2018-05-03T21:25:22-07:00November 16th, 2011|Main category, MLS Insights, Virtual Office Website Series|Comments Off

Nielsen credits HAR and Zillow among others

When it comes to measuring marketing effectiveness, there is little argument that Nielsen is the leader. Nielsen believes that providing clients with a precise understanding of the consumer is the key to making the right decisions — decisions that can lead to profitable growth. At Nielsen, they are always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer. Joining Nielsen is the Houston Association of REALTORS, Zillow, a few dozen brokerages, and about 500 of the more than 1 Million REALTORS in America today. These REALTORS are the bold, the true, the transparant, [...]

By Victor Lund|2018-05-03T21:25:23-07:00November 7th, 2011|Broker Technology Research, Main category, Marketing, MLS Insights|Comments Off

It’s time for Gutsy Leadership – Marilyn Wilson’s observations of the CMLS conference

The CMLS Conference in Tucson was absolutely the BEST EVER in my view! First, there were over 550 attendees – the largest in conference history. The conference continues to grow in popularity year after year due to the relevant and timely content delivered coupled with well-organized and FUN events. This year was no different. The CMLS Board led by Merri Jo Cowen and the fabulous hosts at the Tucson Association of REALTORS® led by Phil Tedesco and Wes Wiggins, formerly of Tucson created a very memorable event. Jim Harrison, CEO of MLSListings was also elected as the latest board member [...]

By Marilyn Wilson|2018-05-03T21:25:26-07:00October 13th, 2011|Main category|Comments Off

WAV Group Week in Review September 18 2011

The predominant buzz in real estate this week was focused on successful and unsuccessful buyouts. On the successful side of buyouts, a talented team of managing executives from LPS was able to complete a buyout of non-MLS products and form a new company called RED, an acronym for Real Estate Digital. In a more straightforward buyout, CoreLogic purchased MLS provider Tarasoft, rolling that system under their Marketlinx brand. On the unsuccessful side of buyouts, the Arizona State Association of REALTORS was unsuccessful in its bid to purchase the shares of ARMLS, its first leg in a course to develop a [...]

By Victor Lund|2018-05-03T21:25:28-07:00September 18th, 2011|Main category, MLS Insights|Comments Off