WAKE UP BROKERS! Hablas Espanol?

Today, 85% of homebuyers are white, but that is changing rapidly in America. The new and growing homebuyer population is Hispanic or Latino, and most do not speak English well enough to have confidence in a real estate transaction written in a foreign language, with an agent who is not bilingual. Yikes or Opportunity? We think opportunity. From 2010 to 2012, the number of Hispanic homebuyers increased 38%! Today, only 20,000 of the nations’ 1.2 Million members of the National Association of REALTORS is Hispanic. By the way – all of the stats quoted here look at data collected in [...]

By |2018-05-03T21:23:31-07:00November 2nd, 2015|Broker-Agent Information, Main category|0 Comments
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Online Marketing is for Sellers, Recruiting, and Retention

It's November, the beginning of budgeting and planning for a successful 2016. WAV Group studies the online effectiveness of many of today’s leading brokers and provides audits and advisory services on optimizing these programs. The true measure of online effectiveness is closing a transaction. Unfortunately, we have observed that closing a transaction is coincidental to online marketing and not a direct correlation. The relationship between an agent and a consumer is akin to dating. Both parties must be attracted to one another. There needs to be a connection and the development of things like trust and confidence. It’s a dating [...]

By |2018-05-03T21:23:31-07:00November 2nd, 2015|Broker-Agent Information, Main category, Marketing, Our Services|0 Comments
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CoreLogic Extends Trestle RETS Server to other Systems for FREE

It is RESO week. The week when CIO and CTO types gather together in Austin, TX for the Annual Real Estate Standards Organization meeting. This year’s conference was sold out for the first time with a rumored count of more than 700 participants. Kevin Hawkins of WAV Group Communications says that the environment and buzz at the conference is amazing. You can follow Kevin's RESO updates on Twitter @RESO_RETS  or follow the RESO hashtag at #reso15 to listen to the conference chatter. One of the astonishing calls that I got today was from an MLS asking me if CoreLogic was [...]

By |2018-05-03T21:23:31-07:00October 28th, 2015|Main category, MLS Insights|0 Comments
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Lund and Cowen Discuss REDPLAN Prior Art and Forms Library

REDPLAN directors Victor Lund of WAV Group and Merri Jo Cowen, CEO of My Florida Regional MLS had a call to discuss REDPLAN’s new Prior Art and Forms Library. Lund: When did MFRMLS join REDPLAN? Cowen: MFRMLS joined REDPLAN a few years ago. I joined the Board of Directors shortly after. Lund: Why did MFRMLS join REDPLAN? Cowen: Our Board of Directors was motivated by the need that they see for this kind of non-profit entity. Among MLSs today, there is little education that delivers best copyright practices or collaboration for MLSs to fight patent trolls.  Our hope is that [...]

By |2018-05-03T21:23:32-07:00October 27th, 2015|Main category|0 Comments
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WAV Group Partnering With MLSs On Zillow Survey

WAV Group is recruiting MLS and broker participants for a study to get an understanding of what these groups of people think about their relationship with Zillow. This study is funded internally at WAV Group. What do home buyers think of the service What do home sellers think of the service? What do renters think of the service? What do Property Managers think of the Service What do Premier Agents think of the service? What does Premier Mortgage think of the service? What do real estate brokers of all sizes think of the service? By participating in the study, you [...]

By |2018-05-03T21:23:32-07:00October 27th, 2015|Main category, Our Services|3 Comments
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Broker Public Portal Update – October 2015

Many participants in the Broker Public Portal project were in attendance at the Council of MLS annual meeting in Kansas City. It was an extraordinary event, and one could not walk away without a sense that brokers and MLSs are communicating and working together better today than ever before. The BPP, LLC leadership in attendance was able to have meetings with prospective and partner MLSs, providing status updates on our progress.  We also spent the day before the conference to make progress on two fronts – the data license workgroup and the technology workgroup. Data License Workgroup Update Representatives from [...]

By |2018-05-03T21:23:32-07:00October 27th, 2015|Main category|0 Comments
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Upstream Agent Record

Many assume that Upstream is only about listings. In fact, there are six database categories that are contemplated for the application that solve a lot of problems for brokers of any size. The Need For A Single Agent Record Depending on the brokerage, the Agent Record – their office address, office phone, bio, headshot, cell number, social media profile, et. al. Agent Records are used in a lot of applications across the brokerage. Here is a partial list, but a common list for a brokerage of 1 agent in 1 MLS market. Broker Website/Agent Website MLS MLS Consumer Site Mobile [...]

By |2018-05-03T21:23:32-07:00October 22nd, 2015|Main category|2 Comments
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Upstream Revealed

As many of you know, WAV Group has been working with a group of brokers and franchises for more than a year on a project called Upstream. Today, Upstream is a corporation with one of the strongest board of directors in our industry. It has been an honor to work with the board along with the CIOs and CTOs of their corporations to define the Upstream application and talk to enterprise level technology firms who have the capacity to deliver such an enormous solution. Until now, very little information has been shared openly across the industry. Until the company’s governance [...]

By |2018-05-03T21:23:33-07:00October 15th, 2015|Broker-Agent Information, Main category, Our Services, Reports|1 Comment
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Getting The Word Out Through Agents

WAV Group works with a number of different company types. We work with large brokerage and franchise organizations, technology firms, MLSs, and Associations of REALTORS. Our specialty is enterprise strategy and enterprise systems. For a long time now, we have seen our customer segments struggle with communications. “Agents Don’t Read” The chief complaint with communications in our industry is that agents don’t read. At WAV Group Communications we call that stinking thinking. Agents do read, but only things that they consider to be important to them. Most communications strategies are deployed through bulk email with open rates that rarely go [...]

By |2018-05-03T21:23:33-07:00October 15th, 2015|Broker Technology Research, Main category|0 Comments
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Understanding the MRIS-TREND Project

The highlight topic for the CMLS conference last week was the overview provided by Tom Phillips, President and CEO of TREND; Gene Millman, TREND Board Chair and David Charron, President and CEO of MRIS on their shared vision for bringing their two regional MLSs together. The keynote for me is that these organizations and their boards of directors started with a clean whiteboard. Nothing was held back from the development of the strategy, including dissolving both companies. The two organizations do not have the answers yet, but they are on the path to figuring it out. Why would they do [...]

By |2018-05-03T21:23:33-07:00October 14th, 2015|Main category, MLS Insights|3 Comments
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Better Market Reports

Graphs, Actives, Pendings, Recently sold, yadda, yadda. I have been reviewing the market reports across a variety of brokerages recently. They all seem to be missing the same little touch of information – an AVM. What Is A Market Report? The definition of a market report is hard to pin down. They are automated reports that tend to change based upon the state of the consumer. If the consumer is actively looking to buy or sell, the market report is like a listing alert. If the consumer is not in the market, the market report is like a stock portfolio [...]

By |2018-05-03T21:23:33-07:00October 13th, 2015|Broker Technology Research, Main category|0 Comments
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Brokers Must Immediately Audit Mobile

Mobile traffic is 50% for most brokers today. Sadly, the mobile solution that you purchased a year or two ago is probably behind the times. Not only does your website need to be “responsive” to any mobile browser, but you'd better have a damn good app too. The first thing that you should do is try it. Make sure that you download your app, and use it every time you need to look up something on property. Moreover, be sure to use the mobile browser. This consumer experience is lost on most brokerage operating principles. The second thing to do [...]

By |2018-05-03T21:23:33-07:00October 12th, 2015|Main category|1 Comment
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