Although Real Estate Digital is a new brand in the real estate industry, the management and owners of the company are industry vetrans whose consumer website prowess dates back to the first consumer property search solutions. Real Estate Digital was formed when former LPS company executives formed the new company with assets acquired from LPS early in the fourth quarter of 2011.
Since Real Estate Digital began standing on its own, they have shown a remarkable, albeit somewhat predictable ability to transition customers over to the new company and continue the growth of the products under their new brand (THINK FIDELITY TO FNIS TO FNRES TO CYBERHOMES TO LPSVCS to Real Estate Digital = LOTS OF EXPERIENCE CHANGING BRANDS BRANDS).
Earlier this year they announced an expansion of an agreement to provide MLS Consumer web services to CRMLS; the nation’s largest MLS with an estimated 70,0000+ members. The new website lives under the homeseekers.com domain name.
Today, Real Estate Digital announced that they will be building a new MLS consumer website for the Long Island Board of REALTORS and Multiple Listing Service. The strategic positioning behind an MLS consumer facing website is to provide REALTORS and brokers with a direct connection to the consumer beyond their own websites. Many MLSs believe that publishing listing on the MLS website is the purest form of listing syndication beyond member websites.
MLSLI is among the three largest Boards of REALTORS in the United States – this is another big win for Real Estate Digital – congratulations! At the core of their succes seems to be the combination of a website with the REALM advertising platform. This winning combination allows MLSs to offer a consumer facing website that provides revenue back to the MLS to fund other MLS member benefits or reduce member dues. Our understanding is that only MLS Listings in California’s Silicon Valley has a competitive offering to REALM today. Jim Harrison, CEO of MLS Listings says ,”we built our own ad network in 2011 and plan to partner with other MLSs to expand the network in 2012.”
WAV Group has recently published a paper for .MLS Domain regarding consumer interest in MLS consumer facing websites, adding to this long list of mls consumer website articles and reports.
Here is a complete list of Real Estate Digital products courtesy of RE Technology.
Here is Contact Information to Real Estate Digital courtesy of RE Technology.
Other WAV Group Articles about Real Estate Digital.
Here has the full press release: Real Estate Digital to Develop New Consumer Portal for Multiple Listing Service of Long Island
Mobile-Enabled Site to Integrate Open House Info, School & Neighborhood Reports; Facilitate Targeted Lead Trafficking for Members
1.11.2012 – Aliso Viejo – Today, Real Estate Digital (RED) announced it will be creating a new consumer-facing Web portal for the Multiple Listing Service of Long Island, Inc. (MLSLI), one of the largest MLS organizations in the nation. Among the best performing consumer MLS sites according to Experian® Hitwise®, MLSLI turned to RED to enhance the user experience with improved ease of use and access to the information most important to today’s real estate buyers.
“MLSLI is partnering with RED to rebuild our consumer facing portal because there is no other real estate technology provider that better understands the importance of the consumer experience in today’s market,” said Jim Speer, Vice President of Operations for MLSLI. “The new site’s lead trafficking abilities will represent a tremendous benefit to our members. Depending on their individual preference, consumer leads can now go directly to the brokerage, the broker or the individual agent.”
Set to launch in the spring of 2012, the newly redesigned and RED-powered MLSLI.com will be mobile-enabled to match the needs and lifestyles of both consumers and MLSLI’s agent members. Targeted, property-specific data such as open houses – including dates and times and the ability to request more information – school and neighborhood reports will be seamlessly integrated with listing data.
“With over 19,000 MLS members and nearly 200,000 unique visitors to their website every month, MLSLI is clearly an organization at the top of its game,” said John Hensley, RED’s Chief Product and Technology Officer. “RED is looking forward to helping MLSLI and their members take their success to an even higher level by leveraging our technology. In the end, we all share the same goal: the best of all possible experience for consumers.”
About Real Estate Digital
Real Estate Digital is the leading provider of truly integrated technology, media and data solutions to real estate franchisors, brokerages, agents and MLS organizations and associations. Its offerings include rDesk® Websites, Real Estate & Living Media®, reDataVaultTM, TransactionPoint®, DocCentralTM, FormCentralTM, MLS Portal, Neighborhood and School Reports, rDesk® CRM, rDesk® CMA and rDesk® IDX. The company has relationships with over 400 MLS organizations, 350 broker companies, nearly 60 settlement services companies and more than 250,000 real estate professionals. Visit us on the web at www.realestatedigital.com, and follow us on Twitter: @re_digital
The Multiple Listing Service of Long Island, Inc. (MLSLI) is a subsidiary of the Long Island Board of REALTORS®, Inc. and operates as a computerized network of approximately 2,300 real estate offices throughout Nassau, Suffolk, Queens, and Brooklyn. For more information on MLSLI, visit our website at www.MLSLI.com.
DISCLAIMER: MLSLI, REAL ESTATE DIGITAL, MLS LISTINGS, .MLS DOMAINS AND LPS ARE ALL CURRENT OR PAST WAV GROUP CLIENTS.