Long and Foster Combines Mobile Search with Mortgage Pricing

There is an unsightly lack of holistic information that is being made available to consumers by full service brokerages. Until now, brokerage mobile applications provided plenty of information about properties for sale, but little information about brokers’ other service centers in mortgage, title, insurance, commercial properties, and property management (rentals). Long and Foster partnered with Xome’s Real Estate Digital division to deliver mortgage information to consumers through their real estate mobile application in an impressive way. For those of you who know Long and Foster, they provide a full array of real estate services through their company owned providers. Under [...]

By |2018-05-03T21:23:16-07:00May 6th, 2016|Broker Technology Research|0 Comments

PR: The most underrated marketing strategy in real estate

In today’s world of real estate marketing, advertising gets all the money, social media gets all the glory, and public relations is often an afterthought. But should it be? Everyone understands advertising: We see it every day, in every medium; we are inundated with its messages, from the time we wake up to the moment we turn off the light for the night. It must work, or why would all these companies be spending gazillions of dollars on it, right? As for social media, it’s omnipresent. And according to the social media gurus, it is a must have because everyone [...]

By |2018-05-03T21:23:50-07:00January 21st, 2015|Main category|1 Comment

Today’s News Summary

News represents change in real estate. It also represents staying the course. There were lots of both today. Not knowing what to expect, the industry unloaded today. Bullets were flying everywhere. The MOVE acquisition by News Corp was the headline - If you look at our post on it, we have added the letter that NAR sent to the membership, the letter that MOVE sent to the industry, and the press release. Taking the temperature on this, it is probably a good thing. The only big concern is that REA group from Australia has investments in the top 3 portals [...]

By |2018-05-03T21:23:58-07:00September 30th, 2014|Main category, MLS Insights|0 Comments

Agents Love MLS Newsletters

When RE Technology was founded by WAV Group partners in 2010, the goal was to provide an information resource inside the MLS system that would sharpen agent understanding of technology in real estate. We will forever appreciate MRED, MRIS, MLSListings, and MFRMLS for introducing the first 100,000 users to the service. Today, 91 MLSs and over 700,000 users have access to RE Technology as a member benefit. Because technology companies sponsor the service, there is never charge to the MLS or the broker or agent. The concept behind RE Technology is to support MLSs at delivering insightful information about technology [...]

By |2018-05-03T21:24:00-07:00September 3rd, 2014|Main category, Marketing, MLS Insights|1 Comment

Marketing Trauma

REALOGY has made a big deal of the new 3-D virtual tours that they believe is the future of property marketing. They may be right. WAV Group took a look at homes on the internet which offered three distinctive methods of viewing images – Photos, 3D Tours, Video Tours. When you think of marketing homes for sale, real estate professionals need to think in terms of priority. In consulting parlance – we divide prioritization into three categories – Trauma, Pain Killer, Vitamin. Beyond marketing decisions, it is a healthy idea to use this categorization across many of your technology considerations. [...]

By |2018-05-03T21:24:03-07:00July 15th, 2014|Main category, Marketing, Technology Evaluation|0 Comments

Building Support Into Your Software

Technology companies are constantly battling usability in real estate. Among our user ranks, we find a great human challenge – the 55-year-old real estate professional. This is the customer. There are some firms that do it right, and others that do it wrong. I recently saw a great example of software done right, and it is worth sharing. The example illustrates how you can improve software usability by putting help options immediately next to software fields and button functionality to explain them to the user. One of the most difficult software solutions for usability in real estate is the listing [...]

By |2018-05-03T21:24:05-07:00June 24th, 2014|Main category, MLS Insights|0 Comments

Errol Samuelson promoted to Chief Strategy Officer at MOVE

MOVE published a release today announcing that Errol Samuelson has been promoted to Chief Strategy Officer, expanding his role at the company. The full press release is below. You may not know that Errol was once part of the most powerful team in real estate. I call them the four horseman  - Errol plus Marty Frame, Prem Luthra, Ben Grabowski. All four have gone on to great success. Marty Frame is a leader at RPR. Prem Luthra is a leader at Real Estate Digital. And, Ben Grabowski is a leader at CoreLogic. They play pivotal roles in four of the [...]

By |2018-05-03T21:24:38-07:00April 4th, 2013|Main category, Press Releases|0 Comments

Watch Your Widgets

There is great leadership thought around the possibilities that may exist for real estate widgets or apps. Very small teams of developers may be able to invent fantastic software that fills a diverse set of niche needs across the real estate industry. One cannot help but to be amazed at the explosion of applications for the iPhone or the Android or other mobile devices. Bringing that type of creativity to the Million-strong real estate community is very viable. Real Estate has the benefit of the economy of numbers – outpacing any other industry beyond teachers (who do not buy anything). [...]

By |2018-05-03T21:24:47-07:00November 28th, 2012|Broker Technology Research, Technology Evaluation|0 Comments

Attention Brokers – Learn how to take back the web from third parties!

While brokers have lots of technology tools at their fingertips today, a high impact website is still a critical tool driving success for any size real estate company.  Third parties continue to gain traction and traffic with consumers because they know what consumers are looking for and they deliver on their needs consistently!  If brokers want to become THE source for real estate consumers, they need to find ways to enhance and re-invent their own web presence. Brokers also need to learn about how to use their online presence to nurture new customer relationships for their agents. RED and RE [...]

How MLSs and MLS vendors are failing brokers

Let me begin by saying that the remarks that follow do not apply to all MLSs. There are many that do an excellent job at servicing the data needs of brokers. The focus of this article is to talk about some of the common failures seen by WAV Group consultants trying to help brokers fix complex data problems. There is a fundamental understanding of the MLS which has been lost. Although MLS systems provide excellent services through the MLS software, many are failing at providing data services to the brokers and agents to power the many applications that live outside [...]

ListHub’s API and Golden Ruler Report Helps a Broker

There are all kinds of reasons why a company wants analytics on the performance of their online marketing. Listhub provides this service to brokerages that use their syndication services. The fee for the service is typically just a few dollars per month per agent, but it will track where your listings appear online – for better or for worse. WAV Group has gained an appreciation for the reporting by reviewing MLS level reports that show a federated view of all listings syndicated in the market through Listhub. I will be using these reports in my upcoming talk at the Colorado [...]

ListedBy.com Appoints Roger Noujeim as Vice President of Marketing

Former Point2 executive brings extensive industry experience to help guide ListedBy’s direction and growth NAPA, Calif. – May 31, 2012 – ListedBy (www.ListedBy.com), the real estate industry’s first free online marketplace and social network with integrated live bidding and auction functionality, today announced the appointment of Roger Noujeim as vice president of marketing, to lead the company’s global marketing and branding strategy. As member of the executive team, Noujeim will play a key role in guiding ListedBy’s direction and growth, with a focus on accelerating market penetration and adoption. “We are ecstatic to have someone of Roger's caliber join our [...]