Homesnap, the industry-endorsed national home search platform, today announced that it has sent over one million free leads to listing and buyers agents. These leads are shared by Homesnap to help real estate agents build their brand and connect with potential clients.
Always. Never. Every. Everyone. Everybody. All. Must. These are some of the most dangerous words in our vocabulary. For writers and speakers, as my nephew in Alabama would say, these words are as about as useful as a steering wheel on mule. That’s because these words are typically perceived to be an exaggeration.
One of the most interesting things about being an expert witness is recognizing how companies can avoid costly litigation. Zillow actually tested the courts in the case of VHT v. Zillow. The facts of the case were reported by Inman News. In summary, VHT filed for copyright on their images. The copyright was granted. VHT then provided a notification of their filing and requested removal. Zillow refused. VHT sued. The court awarded damages. I think the case is on appeal. This issue is not with Zillow or any other portal, it is about protecting the rights of copyright holders and giving privacy to families that buy homes.
Consumer data protection continues to be a focus for governments after the latest round of data breaches and Facebook allowing Collaborative Analytics harvesting of its user’s data. In a hastily crafted bill, California legislatures and the governor passed AB 375, or the California Consumer Privacy Act of 2018. There is good reason for hardly anyone noticing this new law; it was fast-tracked through the legislative process within seven (7) days. California legislature rapidly created a consumer privacy bill in response to an initiative of a privacy ballot supported by the Alastair Mactaggart’s non-profit, Californians for Consumer Privacy. Mactaggart’s organization garnered [...]
The role of a member of an MLS Board of Director is multifaceted, but divided in part to areas around voting control, and in part around strategic guidance. A trend emerging at the largest MLSs in the nation is to invite outside directors into the board room.
In this day and age, it is ridiculous to be on a property site and see active listings with no images included. If we want to give sellers the marketing exposure their property deserves and buyers the shopping experience they require, then it’s time to get us past this problem once and for all!
When the real estate industry brokerage leaders and Multiple Listing Service (MLS) leaders gathered to reimagine a better national consumer search experience, Chicagoland MLS Midwest Real Estate Data LLC (MRED) jumped right in. They believe in the mission of the Broker Public Portal and have licensed Homesnap since July of 2016. The company has committed not only treasury but also significant volunteer effort.
Real Estate is a fickle industry, cycling back and forth from favoring buyers to favoring sellers. It does not take an economist to develop a strategy for when to advertise for buyers and when not to. Certainly, real estate is in a condition of buyer saturation today. Brokers and agents who are advertising for buyers are mismanaging their advertising spend.
