About Kevin Hawkins

This author has not yet filled in any details.
So far Kevin Hawkins has created 342 blog entries.

How did Ben Caballero – America’s #1 agent – smash his own $1B record? Hint: Builder Platform

When Ben Caballero became the first individual real estate agent to break the $1 billion production number in 2015, very few folks really understood how Ben did that. This year Ben will obliterate his own record with a stunning 35% increase in business. That’s a number north of $1.375 billion and a total of more than 3,400 home sales, up from 2,491 in 2015. Ben has won the Inman Innovator Award, was honored on stage by Gary Keller at Keller Williams MegaCamp (even though Ben is CEO of HomesUSA.com, a non-KW firm), and has been atop the RealTrends Thousand as published in the Wall Street [...]

By |2018-05-03T21:23:00-07:00December 6th, 2016|Press Releases|Comments Off on How did Ben Caballero – America’s #1 agent – smash his own $1B record? Hint: Builder Platform
Read More

2017: The “Magnificent 7” Tech Trends to Watch

When Gordon Moore, Founder of Intel, in 1965, observed that the number of transistors per square inch on integrated circuits had doubled every year since its invention, “Moore’s Law” has become the predictor of what’s happening in technology. Granted, in 1975, the “law” was changed to say every two years and since then, modified often to say every 18 months, but the point remains the same – technology in the lab progresses wickedly fast. Today’s Moore’s Law is the moniker to describe changes in more than technology, including social and economic change, changes that technology has helped to speed up. [...]

By |2018-05-03T21:23:01-07:00November 17th, 2016|Broker Technology Research, Main category|Comments Off on 2017: The “Magnificent 7” Tech Trends to Watch
Read More

2016 NAR Annual Moments and Musings

Like many Americans, I was glued to the television on election night, and seeing the Javits Center instantly reminded me of my first NAR Annual Convention. It was in 1986 when the brand new Javits Center opened in Manhattan. I was a young PR Turk fresh into my first full year at Great Western Bank (then Great Western Savings). I went there to plot our long-term trade show strategy. It was also my first NAREE – National Association of Real Estate Editors – meeting, a dinner at a classic NYC steakhouse. That’s especially hard to forget because it’s where the [...]

By |2018-05-03T21:23:02-07:00November 15th, 2016|Broker-Agent Information, Main category|Comments Off on 2016 NAR Annual Moments and Musings
Read More

NAR Annual: Looking for 2017 trends, tech and tactics

This week, Orlando is more than home to Disney World and tens of thousands of happy tourists across the globe: it also will house nearly 20,000 enthusiastic REALTORS®, other industry organizations (RESO Booth #609), MLSs executives and staff, lenders, title firms, closing agents, technology providers of every shape and size, and of course, the Scarf King. Navigating through the maze of more than 400 exhibitors is challenging, but kudos for the NAR for making it highly accessible. The Trade Expo kicks off on Friday afternoon with its Grand Opening at 3:00 pm, running to 6:00 pm. The official hours: Expo Hours [...]

By |2018-05-03T21:23:02-07:00November 2nd, 2016|Broker Technology Research, Broker-Agent Information, Main category, Marketing|Comments Off on NAR Annual: Looking for 2017 trends, tech and tactics
Read More

Redux: Minding Your Trade Show Manners

Last year, I wrote about the 5 rules for trade show etiquette. Several clients and non-clients have told me they share this with their teams just before they attend a trade show.  However, the last couple of trade shows I attended were still brimming with exhibitor faux pas. As we enter the heart of trade show fall mania, with two of our industry’s biggest ones on the horizon – MBA Annual next week in Boston and NAR in a couple of weeks in Orlando – hopefully, even more people will realize that trade show manners matter. The RESO Conference in [...]

By |2018-05-03T21:23:03-07:00October 19th, 2016|Main category|Comments Off on Redux: Minding Your Trade Show Manners
Read More

The Convergence of PR, Traditional Media and Social Media

One of the most profound changes in the media we consume in recent years is going largely unnoticed. The convergence of public relations, traditional media and social media is causing lines to be crossed – or at least blurred – and that’s making it nearly impossible to distinguish PR, from traditional media or social media. It appears that this convergence is accelerating and what that means is content today is often a bit of everything mixed together. Let me explain. Traditional media – newspapers, radio and television – once ran news only created by their own reporters or from wire [...]

By |2018-05-03T21:23:03-07:00October 19th, 2016|Marketing|Comments Off on The Convergence of PR, Traditional Media and Social Media
Read More

Looking At VR For Real Estate? AR Will Be Even Bigger

A lot of attention in real estate goes into looking at what the next big thing will be in technology that will impact our business. As a self-confessed closet Geek, I do my best to stay on top of future trends. All things related to data has garnered my greatest attention over the last few years – from Predictive Analytics, to Artificial Intelligence and the emergence of the “algorithm economy.” The future impact of these trends on real estate will be stunning, but there are two other trends closer to the vest for real estate brokerages that could have a [...]

By |2018-05-03T21:23:05-07:00September 14th, 2016|Marketing, Virtual Office Website Series|Comments Off on Looking At VR For Real Estate? AR Will Be Even Bigger
Read More

Good PR Sometimes Means Keeping Your Name Out Of The Media

It was a lesson I learned fairly early on in my career in Public Relations and one I will never forget: Good PR sometimes means keeping clear of media coverage. It’s an axiom that not many people understand, but I believe it is actually harder than any other kind of strategic public relations. Let me explain. A deeper understanding I wanted to be in Public Relations since I was a junior in high school. That is quite the anomaly, as even today, most high school juniors do not have a clue as to what PR really is. But I was [...]

By |2018-05-03T21:23:05-07:00September 14th, 2016|Marketing|Comments Off on Good PR Sometimes Means Keeping Your Name Out Of The Media
Read More

3 Takeaways From The Florida Realtors Convention

In Orlando, Florida, the energy was electric, the attendance was impressive (several thousand) and the headliner was Jay Leno. Florida Realtors marked their 100th anniversary with a bash that will be long remembered, a hallmark salute to the accomplishments of one of the largest and most enduring state trade associations in America. For me, it was a return trip to a convention I knew well, having been an architect of a major sponsorship by my one time employer, Great Western Bank, many decades ago. The quick trip I took from Seattle to Orlando was well worth the investment, and it brought a [...]

By |2018-05-03T21:23:05-07:00September 14th, 2016|Broker Technology Research, Main category|Comments Off on 3 Takeaways From The Florida Realtors Convention
Read More

MetroList® gives agents powerful new mortgage affordability tool

  Agents using RatePlug technology report faster sales cycle, provide better data to buyers Naperville, IL (Chicagoland) – August 24, 2016 – For the first time, MetroList® agents and homebuyers will be able to view on MetroList – their local Multiple Listing Service (MLS) – total monthly housing payments for every property listed for sale, including current mortgage rates, taxes, assessments, and home owners insurance information. MetroList Services Inc., the largest MLS in Northern California has released RatePlug’s new mortgage technology to its more than 17,000 real estate brokers and agents in Sacramento, Placer, El Dorado, Yolo, San Joaquin, Stanislaus [...]

By |2018-05-03T21:23:07-07:00August 24th, 2016|Broker-Agent Information, MLS Insights|Comments Off on MetroList® gives agents powerful new mortgage affordability tool
Read More

CoreLogic Earns Real Estate’s Top Award as “Most Innovative” Company

When you dominate an industry by market share as CoreLogic does in real estate, there are certain adjectives that become elusive. One of them is “innovative.” That’s because Conventional Wisdom in real estate says that when it comes to tech firms, it’s only the ones with the shiniest and newest objects – run by the new kids on the block – that are deemed innovative. Certainly, it’s not a word typically used to describe a company founded in the early 1990s. Yet about 10 days ago, something remarkable happened in the City of San Francisco, one of the bastions of [...]

By |2018-05-03T21:23:07-07:00August 17th, 2016|Broker Technology Research, Press Releases|Comments Off on CoreLogic Earns Real Estate’s Top Award as “Most Innovative” Company
Read More

5 Ways CEOs Fail When Being Interviewed

Years ago, I worked with Anne Ready, who founded Ready for Media, perhaps the best media training firm in Los Angeles. Working with Anne laid the foundation in my PR education early on when it came to media training. I have relied on her tools, tricks and tactics to help me through the years to teach CEOs how to prepare and be prepared when working with reporters. Having worked for some of the largest financial institutions in the world, I also have had the unique opportunity to interact with C-level (CEOs, COOs, Chairs, CMOs, CTOs, etc.) executives in preparing them [...]

By |2018-05-03T21:23:09-07:00August 16th, 2016|Main category|Comments Off on 5 Ways CEOs Fail When Being Interviewed
Read More
WAV Group | Copyright © 2025 All Rights Reserved.