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So far Kevin Hawkins has created 342 blog entries.

Understanding the 4 “L’s” of Strategic PR

We’re often asked at the WAV Group, “What makes your PR services different?” It’s a great question, as frankly most public relations firms don’t specialize solely in real estate and real estate technology PR. Moreover, many PR firms today provide an unbalanced focus on social media and largely ignore regularly engaging, directly, with traditional media. At WAV Group Communications, we think the better approach is Strategic PR, and it’s our great differentiator. To understand what makes Strategic PR plans and execution different, let’s take a look at the 4 “L’s” that explain the differences between what we do and what [...]

By |2018-05-03T21:23:10-07:00August 16th, 2016|Strategic Planning|Comments Off on Understanding the 4 “L’s” of Strategic PR
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Imprev Study: Upstream garners remarkable support

Going into Real Estate Connect San Francisco, Upstream CEO Alex Lange should be all smiles when he reads the latest Thought Leader Survey – an Upstream-focused study – from real estate marketing automation leader Imprev. The latest Imprev study released today shows that 84% of the more than 300 top real estate execs participating say they “support” Upstream. Alex already had a strong wind of momentum at his back after releasing, to much praise, the new Upstream website. Upstream is also nominated for a 2016 Innovator Award by Connect conference organizer, Inman News. The nomination in itself is a considerable [...]

By |2018-05-03T21:23:10-07:00August 2nd, 2016|Broker Technology Research, Broker-Agent Information, Marketing, Press Releases, Suveys and Research|Comments Off on Imprev Study: Upstream garners remarkable support
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RESO slashes Brokerage membership dues, makes Certification member benefit

The Real Estate Standards Organization – or RESO – just announced two big moves. First, RESO is eliminating separate Certification fees by making all Certifications a member benefit, covered by annual RESO dues effective immediately. Second, beginning in January, Real Estate Brokerages with fewer than 100 agents can become a RESO member for just $50 a year, slashed from $500 a year previously. Membership fees – shown below in the news release issued this morning – have been overhauled for 2017 and takes into account folding in Certification fees, which should be welcomed news for larger MLSs. RESO is pushing hard to get [...]

By |2018-05-03T21:23:10-07:00July 26th, 2016|Main category, Marketing, MLS Insights|Comments Off on RESO slashes Brokerage membership dues, makes Certification member benefit
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20 Years and Counting: Still Waiting For Digital Real Estate Transactions

In the 1990s, it was called disintermediation. In the 2010s, we are calling it disruption. Back then, we talked about a “new paradigm” that would alter the real estate business forever. Now we talk about “new business models” doing the same. The names may have changed, but the bottom line is this: I am still waiting for digital real estate transactions to be a common practice, not the exception to the rule.   What has really changed? Next month in early August, like many of my colleagues, I am heading to Inman News Real Estate Connect in San Francisco. It’s [...]

By |2018-05-03T21:23:11-07:00July 20th, 2016|Broker Technology Research, Broker-Agent Information|Comments Off on 20 Years and Counting: Still Waiting For Digital Real Estate Transactions
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The Confident House Hunter: A Better, Different Way to Buy

It was a sunny day on beautiful Bainbridge Island two years ago when I met with Dylan Chalk. It was at the New Rose Café, a nearly secret lunch spot hidden among the plants and outdoor sculptures at the historically significant Bainbridge Gardens. Dylan had an idea for a new book about home buying and he was seeking my professional counsel, as well as my writing, editing – and eventually – promotional skills. As a member of the National Association of Real Estate Editors (naree.org) for more than a couple of decades, I have received enough books about buying a [...]

By |2018-05-03T21:23:11-07:00July 20th, 2016|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on The Confident House Hunter: A Better, Different Way to Buy
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CoreLogic Nails “Inman Innovator Award” Nomination with Trestle

One of the most coveted honors in real estate is the Inman Innovator Awards from Inman News. Just being nominated is a huge honor and CoreLogic just scored a nomination for Trestle. Andrea Brambila, Deputy Editor of Inman News, who adroitly covers the MLS industry, recently wrote about Trestle:“CoreLogic unveils a marketplace for real estate data; New tech gets agents closer to ‘plug-and-play’ tools.” Her 3 takeaways nail why this product is getting such a heavy-duty buzz before it’s officially launched: The new Trestle dashboard from CoreLogic will offer brokers, MLSs and tech companies a marketplace to purchase MLS and CoreLogic data. Brokers and [...]

By |2018-05-03T21:23:12-07:00June 20th, 2016|Main category, Press Releases|Comments Off on CoreLogic Nails “Inman Innovator Award” Nomination with Trestle
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What I Learned From Muhammad Ali

When I was growing up in Chicago in the 1960s, professional boxing was a big sport that my dad followed and heck, like a lot of kids, I enjoyed many of the things my parents did. My dad exposed me at a very young age to a gold-medal Olympic boxer named Cassius Clay, who would later changed his name to Muhammad Ali. Ali was the classic showman who pontificated by using the most quotable quotes. That talent, mixed with a boxing acumen we had not seen before, made him a PR person’s dream, but his activities also made him an [...]

By |2018-05-03T21:23:12-07:00June 14th, 2016|Main category|Comments Off on What I Learned From Muhammad Ali
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Mary Meeker’s 2016 Internet Trends: 3 Takeaways for Real Estate

One of my favorite research rituals is the annual release by Mary Meeker of her Internet Trends Report, the latest of which was issued on June 1. Meeker was catapulted into the financing world spotlight as the lead manager at Morgan Stanley for Netscape’s IPO in 1995. Later that year, she and Chris DePuy at Morgan published The Internet Trends, and it quickly became the definitive digest of the current state of the Internet, as well as discerning big-picture trends. Meeker would go on to serve as a research analyst for another notable Morgan Stanley IPO in 2004: Google. Today, [...]

By |2020-07-10T12:05:21-07:00June 14th, 2016|Broker Technology Research, Reports|Comments Off on Mary Meeker’s 2016 Internet Trends: 3 Takeaways for Real Estate
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What happens if Your Tech Leader is Hit by a Bus?

Bob Rosecrans and Michael Koval at Pixces Consulting Group are a little more subtle in addressing this subject in their new White Paper “Real Estate Brokers: Is your CIO future proofing your business?” But the title of the paper’s first chapter really says it all: “I love my CIO but…” What follows in an exceptionally candid and insightful examination of the conversations that Chief Executive Officers or broker-owners must have with their Chief Information Officers – or 0whoever is the Technology leader or point person at their brokerage. As Senior Partners at Pixces – and industry power hitters – Koval [...]

By |2018-05-03T21:23:14-07:00June 8th, 2016|Main category, Marketing|Comments Off on What happens if Your Tech Leader is Hit by a Bus?
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RESO Announces Free Web API Certification, new CMLS Webinar

The Real Estate Standards Organization (RESO) Board of Directors voted yesterday that all MLSs currently Data Dictionary Certified – which is the majority of the MLS world – will now be able to get Web API Certified for free. RESO also announced that CMLS will host a soup-to-nuts dive into the RESO Web API Certification process featuring Michael Wurzer, President of FBS, and Rebecca Jensen, President & CEO at Midwest Real Estate Data LLC. According to the CMLS CEO Deene Evans, the webinar is set for Tuesday June 14 at 10am Pacific/1pm Eastern, will be open to everyone and the [...]

By |2018-05-03T21:23:14-07:00May 27th, 2016|Broker Technology Research, MLS Insights|Comments Off on RESO Announces Free Web API Certification, new CMLS Webinar
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Risk-Taking is Back and so is Rampant Innovation

My wife woke up this morning to the voice of Alec Baldwin telling her “Wake up Sunshine. Let me tell you something, I’ve been up since the crack of dawn…” before I shout out “off” and silence Alec in midsentence. No, Alec isn’t in our bedroom. Alec’s voice is an alarm option in Alexa, our household’s digital assistant that’s built into both our Amazon Echo and Dot. It’s simply the coolest – and most practical – innovation I’ve seen in decades. Alexa is a vibrant example of the rampant innovation emerging today. Life-changing stuff: self-driving cars, VR immersion technology, drones, [...]

By |2018-05-03T21:23:14-07:00May 18th, 2016|Broker Technology Research, Broker-Agent Information|Comments Off on Risk-Taking is Back and so is Rampant Innovation
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Don’t Make The Biggest PR Mistake

The number one mistake I’ve most often encountered through the many years I’ve spent working in communications and public relations, is a CEO who calls back a reporter and tries to “wing it.” While I’ve been fortunate enough to work with several exceptionally media savvy CEOs throughout the years, they were the ones that never called back a reporter without being prepared. Russell Wilson, the NFL quarterback for the Seahawks, delivers the best practice for CEOs when it comes to calling back a reporter: “The separation is in the preparation.” CEOs that provide the best interviews for reporters are able [...]

By |2018-05-03T21:23:14-07:00May 18th, 2016|Main category, Our Company|Comments Off on Don’t Make The Biggest PR Mistake
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