About Marilyn Wilson

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So far Marilyn Wilson has created 544 blog entries.

Bad Customer Service can WIPE OUT a LOT of goodwill away in minutes!

Every company SAYS they have good customer service, but we all know the truth – many companies believe they are customer-centric, but when it comes right down to it, they don't always live up to the promise. I am going to use my brand relationship with my most frequently travelled airline to illustrate this point. With this unnamed airline I have had a really good year. I travelled almost exclusively with them, helping to raise my status level to the point where I travelled more in free upgraded first class seats than not. I was privy to the attention of [...]

By |2018-05-03T21:23:51-07:00January 12th, 2015|Main category, MLS Insights, Our Services, Strategic Planning|Comments Off on Bad Customer Service can WIPE OUT a LOT of goodwill away in minutes!
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Help us Prioritize the Best Ways for IDX feeds to work Harder for Brokers

I have to tell you that every time I think about the MLS Policy Meeting at this year’s NAR Conference in New Orleans, it puts a big smile on my face.  For the first time that I’ve witnessed, four important, but fundamental changes were made to the IDX policy with absolutely UNIVERSAL acceptance.   Brokers, MLS Executives, Associations and Technology Companies also spoke from one voice about the relevance and importance of the changes that were proposed and approved. Check out my blog post from a few weeks ago to see the details about what was approved at that time.  In [...]

By |2018-05-03T21:23:52-07:00December 18th, 2014|Main category|Comments Off on Help us Prioritize the Best Ways for IDX feeds to work Harder for Brokers
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Keep your organization ahead of the WAVes of Change happening in 2015!

As we end 2014 now is a great time to sit back and reflect on the best ways to help prepare your organization for the inevitable evolutions and revolutions we may experience next year. Do you sometimes feel like your Board of Directors and key staff are out of touch with what’s really happening in the real estate industry today? Do you sometimes feel a bit isolated and would like to know if other organizations are facing the same challenges you are? Is your organization suffering from stifled and cumbersome decision-making? Here’s what can happen when an organization is out [...]

By |2018-05-03T21:23:52-07:00December 18th, 2014|Broker-Agent Information, Main category, Marketing, MLS Insights, Our Services, Strategic Planning, Technology Evaluation|Comments Off on Keep your organization ahead of the WAVes of Change happening in 2015!
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Using your brand to build relevance for your MLS organization

I can’t tell you the number of times I have asked an agent what MLS they belong to and they tell me “Paragon”, or “Rapattoni” or “Matrix”.   They don’t even know the name of the MLS organization they belong to. How can you build value in your brand if your customers literally do not know even know your name? Some of the best organizations like TheMLS/CLAW have taken the time to create a naming convention.   First of all, check out this amazing list of products and services they offer to their members. Pretty impressive. Next I would like to draw [...]

By |2018-05-03T21:23:53-07:00December 17th, 2014|Main category|Comments Off on Using your brand to build relevance for your MLS organization
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Building an Online Brand – The “Sparkles” Example

For any of you that follow either Victor Lund or I on social media you know that we are very proud parents. We share the latest news from our 11 year old daughter Alexandra, who has been named “Sparkles” by her fellow dancers because of her sparkling personality and propensity to wear glittery clothes regularly! As a proud parent, I have to share the great news that “Sparkles” will be appearing on the finale of Dancing with the Stars on Monday, November 24th in an opening number promoting the upcoming re-release of the classic story Annie coming to theaters around the [...]

By |2018-05-03T21:23:54-07:00November 19th, 2014|Main category, Marketing|Comments Off on Building an Online Brand – The “Sparkles” Example
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There IS hope for the real estate industry!

I had one of the best days I’ve ever had since I’ve been a part of this industry at the NAR conference this year!   I witnessed what I believe to be a historic moment in the real estate industry where MLSs, Associations, Brokers, Franchises and Technology companies ALL came together for the greater good of the industry.   No drama, no conflict, just unity! Hallelujah! Kudo’s to the Leading Real Estate Companies of the World for bringing forth a set of balanced recommendations to the Emerging Issues committee on behalf of large and small brokers around the nation. I am proud [...]

By |2018-05-03T21:23:54-07:00November 19th, 2014|Main category|1 Comment
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REALTOR(R) Productivity is stronger than expected

The world is looking up in real estate.  Cautious optimism abounds.  So now the real question is…how many REALTORS® are back in the game for real?  How many have captured the hearts of sellers?  How many have sold properties in the past 6 months?   We believe the information that we have just gathered is encouraging. It looks like the wealth is being spread around to more REALTORS® than expected. We thought the numbers would reflect the 80/20 rule – In reality, it looks like the 60/40 rule is running the day. Just under 60% of REALTORS have had a transaction [...]

By |2018-05-03T21:23:55-07:00November 19th, 2014|Main category|1 Comment
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MRIS & RealEstate Business Intelligence Announce New Executive Leadership

Heithaus Named Chief Evangelist & VP of Sales of RBI & Hill Joins MRIS as VP of Marketing ROCKVILLE, MD (November 6, 2014) — MRIS, the industry-leading Mid-Atlantic Multiple Listing Service (MLS) that facilitates nearly $125 million a day in residential real estate transactions, is pleased to announce new executive leadership for its organization and its subsidiary RealEstate Business Intelligence, LLC (RBI). Bringing more than 30 years of real estate industry experience, John L. Heithaus will assume the position of Chief Evangelist and Vice President of Sales for RBI. Heithaus, a third generation real estate professional, brings a deep perspective [...]

By |2018-09-11T08:27:16-07:00November 7th, 2014|Main category|Comments Off on MRIS & RealEstate Business Intelligence Announce New Executive Leadership
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Waves of Change Are Coming…Are you Ready?

We all know that the floor is shifting in the real estate industry. There’s a general discomfort among brokers and Associations that the world as we know it could go away soon. So what can you do to prepare?   Are you staying close to the new players entering the real estate space? Are you listening closely to what today’s real estate customers are demanding and many times NOT getting from their agent?  Are you proactively talking about the ways that the industry is changing and how it is affecting your local real estate marketplace? Here’s what can happen when an [...]

By |2018-05-03T21:23:56-07:00October 31st, 2014|Main category, Marketing, MLS Insights, Our Services, Strategic Planning|Comments Off on Waves of Change Are Coming…Are you Ready?
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IDX Policies Proposed to Go More Broker-Friendly

I am proud to say that WAV Group has been working with the Leading Real Estate Companies of the World to create a set of recommendations for ways to improve and update IDX policy. No, there have no bloody fights or name-calling on this one. Just a collaborative process led by Pam O’Connor, CEO of LeadingRE and the MLS Emerging Issues and Trends Committee. In April, LeadingRE sent a list of recommendations facilitated by WAV Group and drafted by their Technology Advisory Council of top Brokerage CIOs to NAR.  These were designed to streamline and update the NAR IDX Guidelines. The [...]

By |2018-05-03T21:23:56-07:00October 29th, 2014|Main category, Marketing|10 Comments
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Is your Board out of touch?

Do you sometimes feel like your Board of Directors and key staff are out of touch with what’s really happening in the real estate industry today?  Do you sometimes feel a bit isolated and would like to know if other organizations are facing the same challenges you are?  Is your organization suffering from stifled and cumbersome decision-making? Here’s what can happen when an organization is out of touch.  They can delay decisions because they seem difficult or controversial causing the organization to fall behind or lose its competitive advantage. Boards that do not stay close to trends can enforce outdated [...]

By |2018-05-03T21:23:59-07:00September 23rd, 2014|Broker Technology Research, Main category, Strategic Planning|2 Comments
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The Lasting Value of Knowing What Your Customers Are Looking for 

The Case for Measuring Customer Satisfaction Regularly MLSs are monopolies right?  They OWN their territory so they don’t have to worry about customer satisfaction.  Few in the industry would ever agree to this statement but in reality, many act as though they are a monopoly – not paying close attention to what their customers are asking for.  Can you honestly say you know what your MLSs strengths and weaknesses are?  Do you know what frustrates your customers or how you might hinders them from selling real estate as effectively as they could?   Do you occasionally get a board member that [...]

By |2018-05-03T21:23:59-07:00September 23rd, 2014|Broker Technology Research, Main category, MLS Insights, Our Services|Comments Off on The Lasting Value of Knowing What Your Customers Are Looking for 
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