About Victor Lund

This author has not yet filled in any details.
So far Victor Lund has created 1299 blog entries.

Bright MLS Launches Government Affairs Support for REALTOR® Associations

Associations gave birth to the MLS, and have maintained a colorful relationship with their technology progeny. Types of MLSs in America include Association owned and member governed; Association owned and broker governed; and of course, broker owned with no Association involvement. The relationship generally couples the non-for profit trade Association with the for-profit MLS technology company. The MLS pays dividends to their Association parent that stimulates non-dues revenue for the Association. One of the keystones of the incredible consolidation that created Bright MLS is the diversity of the 43 Association stakeholders. Mindful and respectful of the Association heritage of Bright [...]

By |2018-05-03T21:22:54-07:00March 16th, 2017|MLS Insights, Press Releases|Comments Off on Bright MLS Launches Government Affairs Support for REALTOR® Associations
Read More

Smart MLS is Born with Merger of Connecticut’s Largest MLSs

It is a new day in Connecticut, the Constitution State. The Connecticut Multiple Listing Service, Inc. (CTMLS), and the Greater Fairfield County CMLS (GFC CMLS) together representing over 17,000 real estate professionals in Connecticut, will merge to form one MLS that will be called SmartMLS. Connecticut is the third smallest state in America by landmass, but at over 3.5 million people, the state is the 29th in population. It boasts the highest per capita income in America. The combined MLS will be among the 20 largest in the nation and perhaps in the top 10 in terms of dollar value [...]

By |2018-08-14T04:06:39-07:00March 14th, 2017|MLS Insights, Press Releases|Comments Off on Smart MLS is Born with Merger of Connecticut’s Largest MLSs
Read More

MFRMLS Launches New Consumer Website

My Florida Regional MLS (MFRMLS) is one of the five largest MLS companies in America with more than 50,000 subscribers serving the central Florida region, including major US cities of Orlando and Tampa. They have operated an MLS consumer facing website since 2008 at MyFloridaMLSHomes.com . In an effort to improve the effectiveness of their consumer site as a subscriber benefit under NAR’s basic service guidelines, they have launched an entirely new site at https://www.state27homes.com/ When large MLSs launch consumer facing websites, WAV Group examines the strategy to observe best practices that other MLSs may learn from. There are a [...]

By |2018-05-03T21:22:54-07:00March 9th, 2017|MLS Insights|1 Comment
Read More

Big Brokers Need To Stake Their Claim Or Risk Annihilation

The start of 2017 has been like no other in real estate. We have just completed our cycle of strategic planning for brokers in real estate and every large broker is facing the same issues. Remember the folklore about the dodo bird. The species lived in a world that was so plentiful; it lost its ability to fly. In the end, that was its undoing. If large firms are not careful, they could walk off the same cliff. Small Firms Are Out Recruiting Large Firms Large real estate firms have become easy recruiting targets for small firms. The big guys [...]

By |2018-05-03T21:22:54-07:00March 9th, 2017|Broker-Agent Information, Main category, Recruiting|Comments Off on Big Brokers Need To Stake Their Claim Or Risk Annihilation
Read More

CoreLogic Announces Integration with Centralized Showing Service

CoreLogic just announced a significant agreement that will integrate its Matrix MLS platform with Centralized Showing Service (CSS). The scope is huge as Matrix is North America’s most popular multiple listing platform and today serves 650,000 real estate professionals. Under the agreement, CoreLogic will integrate and offer CSS appointment scheduling services to clients of Matrix and other CoreLogic real estate solutions. This is a big win for CSS too, which before this announcement, reached 170,000 agents. The CoreLogic connection will deliver to CSS a much bigger footprint with the Matrix integration. Here is the news release:  CORELOGIC TO INTEGRATE CENTRALIZED SHOWING [...]

By |2018-05-03T21:22:54-07:00March 2nd, 2017|Broker Technology Research, Broker-Agent Information, Press Releases|Comments Off on CoreLogic Announces Integration with Centralized Showing Service
Read More

Independent Brokers Find Their Secret Sauce

Real Estate is among the most competitive industries in America. On Main Street in America, only clothing stores and restaurants have as many offerings. Although Leading Real Estate Companies of the World is the clear leader in the independent broker category; they focus primarily on the largest independent brokerage in a given community. Franchise Organizations have set their eyes on the Independent Broker for many years, offering their brand, technology services, and business guidance as reasons to give up independence and join their flock. For too many years now, the independent broker has been isolated, alone, without a family to [...]

By |2018-05-03T21:22:55-07:00February 27th, 2017|Broker-Agent Information, Press Releases|Comments Off on Independent Brokers Find Their Secret Sauce
Read More

MLSListings Inc. Becomes the First Real Estate Platform to Offer Chinese Translation

Sunnyvale, CA. – February 23, 2017 – Taking the concept of local real estate to new heights, MLSListings now offers the translation of listing information into Simplified Chinese for agents and their clients. This new program is the first step in removing potential language barriers from the real estate process. “We have one of the most culturally-diverse markets in the country. For many buyers and sellers, English is not their first language. To support our agents and brokers even better, we are integratin g translation into other languages, where we can, in the tools we offer, to help them provide listing information in the [...]

By |2018-05-03T21:22:55-07:00February 27th, 2017|Broker Technology Research, MLS Insights, Press Releases|Comments Off on MLSListings Inc. Becomes the First Real Estate Platform to Offer Chinese Translation
Read More

Understanding Push Reporting

Many technology companies fail to understand the value of push reporting. WAV Group works with many technology firms to appreciate push vs. pull, but so many fail to grasp the importance. Every broker should pay attention to this example to evaluate how the software licensed in his or her company should leverage push reporting to improve the value. For example, I would love to see data and analytic companies like Terradatum, TrendGraphix, and ShowingTime incorporate this type of push reporting to show market trends, office productivity, and productivity by agent (solds, pending, active). In another example, I would love to [...]

By |2018-05-03T21:22:55-07:00February 22nd, 2017|Broker Technology Research, Broker-Agent Information|Comments Off on Understanding Push Reporting
Read More

Tech Firms Should Sell Solutions, not Software

For years, WAV Group has noticed that too many technology firms market and communicate to their customers in the wrong way. They spend all of their time in front of customers showing how their software works. It’s wrong. The only time that customers want to spend time looking at how your software works is when they are looking to replace an existing software system. Even then, the primary reasoning for wanting to replace their existing software has little to do with how the software works. The decision to change has more to do with user satisfaction or price. The way [...]

By |2018-05-03T21:22:55-07:00February 15th, 2017|Broker Technology Research, MLS Insights|Comments Off on Tech Firms Should Sell Solutions, not Software
Read More

Zillow Improves Broker Programs

Zillow Group, which includes the websites of Zillow and Trulia have landed on a broker strategy for marketing that works. Zillow Group, which includes the websites of Zillow and Trulia have landed on a broker strategy for marketing that works. Featured listings are dead, and have been replaced with a product to advertise in ways that drive the largest margin opportunity for a brokerage firm – leads to eTeams and Relocation. I call this “shared display,” where the brokerage and agent are clearly displayed and may be contacted – easily understood as “your listing, same leads.” This functionality works equally well [...]

By |2018-05-03T21:22:55-07:00February 15th, 2017|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on Zillow Improves Broker Programs
Read More

Merle Whitehead – Follow The Leader Series

Our Follow The Leader Series is an effort to write about the best ideas and best practices of great leaders in our industry who are raising the bar.  In this episode, I am grateful to share the inspirational story of Merle Whitehead, a gentleman who grew America’s 9th largest real estate firm, Realty USA. The intention is to share some background on centers of excellence in real estate that others can be inspired by. Early Career Start Merle Whitehead calls the Buffalo, NY area of Western New York his home. He started his career selling clothing on commission and came [...]

By |2018-05-03T21:22:55-07:00February 15th, 2017|Main category|Comments Off on Merle Whitehead – Follow The Leader Series
Read More

Brokers and MLSs Get Paid To Display This Old House Content

In a press release today, Prem Luthra of Elm Street Technology unveiled his latest venture, a partnership with This Old House. You may know Prem from his work in marketing at MOVE, Cyberhomes, Real Estate Digital, Xome, and the like. One of his primary and lasting impacts to the real estate industry was the innovation around helping brokers and MLSs monetize the consumer traffic on their website. Real Estate content around listings has been pretty lack luster from the perspective of the consumer on most broker, agent, and MLS consumer facing websites. Simply stated, firms have lacked the internal resources [...]

By |2018-05-03T21:22:56-07:00February 2nd, 2017|Broker Technology Research, Broker-Agent Information, MLS Insights, Press Releases|Comments Off on Brokers and MLSs Get Paid To Display This Old House Content
Read More
WAV Group | Copyright © 2025 All Rights Reserved.