Victor Lund, Author at WAV Group Consulting

Real Estate and Scented Print Ads

Oh the sweet smell of real estate. Open house month conjures up fresh baked cookies or home made bread. Agents have put scent into their open house strategy for decades. More than myth, scent is a great marketing tool! When I think of scent marketing, I think of the perfume ads that still show up in magazines. I am not a big fan of those ads, but they do catch your attention. They make you smell, even if only to reconfirm your distaste for the perfume. Today, scent marketing has extended beyond fragrances. Leading brands like Dove, Neutrogena, and Airwick [...]

By Victor Lund|2018-05-03T21:25:10-07:00March 12th, 2012|Main category, Marketing|Comments Off

Scenic Coast – America’s First Hybrid MLS

Established in 1969 in slumbering Morro Bay, California, Scenic Coast Association of REALTORS (SCAOR) has established an amazing MLS Offering – Two MLS memberships for the price of one. This new solution is called the MLS Hybrid, and may be the first of it’s kind in the nation. SCAOR participates in the Central Coast MLS (CCRMLS). I have not reviewed their governance, but CCRMLS behaves like a data share among 7 Associations serving 2500 agents offering Rapattoni MLS, Realist Tax, Listhub, and REALTORS Property Resource (RPR is offered in some but not all AORs in CCRMLS). On February 10th, 2012, [...]

By Victor Lund|2018-05-03T21:25:10-07:00March 8th, 2012|Main category, MLS Insights, Strategic Planning|3 Comments

NAR Will Face Its Greatest Foes

Our industry, and every industry faces foes. Some foes that challenge industries are ideological, some economical, some ethical, and some natural. Certainly, the real estate industry faces each of these foes today. Who will be the leader that guides the people, the agents, the brokers, the association executives, the mls executives? Remember this leadership statement? “Let every nation know… that WE shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe, to assure the survival and the success of liberty.” More than any political speech, this was the voice of a committed leader. In [...]

By Victor Lund|2018-05-03T21:25:11-07:00March 8th, 2012|Broker-Agent Information, Main category, MLS Insights|Comments Off

RE/MAX renews VOWS with Homes.com

Divorce happens in life and in business. Keeping a relationship together over a long term requires faith and dedication. When issues arise, strong partnerships raise to the occasion. Online competition is fierce today. RE/MAX is crushing all other franchises in America in terms of visits and page views, but there are new competitors now – publishers. It is harder to stay competitive unless you have a great team. There is always fear in any relationship. Fear that something could be better if you were partnered elsewhere. My goodness – look at the divorce rate in America. But today’s post is about a [...]

By Victor Lund|2018-05-03T21:25:11-07:00March 6th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Press Releases|Comments Off

NAR and Ann Bailey saved us with CIVIXX

Real Estate agents, brokers and MLSs have plenty to complain about today. Real Estate is in a challenging cycle representing a blend of customary challenges with economic cycles that are beyond our control. When the National Association of REALTORS announced the CIVIXX settlement at Convention for the healthy sum of $7.5 Million to settle the patent lawsuit, the industry was a bit surprised. Many thanks to the nation’s league of MLSs who participated in funding the $7.5M bounty. Most MLSs also received significant contributions from their MLS vendors like LPS, Corelogic, FBS, Rapattoni and others. We all owe gratitude to [...]

By Victor Lund|2018-05-03T21:25:11-07:00March 6th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|Comments Off

MLS and Brokers need community managers

Like many others in real estate, I’ve spent the last few days devouring the new brand timelines launched for Facebook pages. This new medium is the focus of this article, but consider other publishing requirements in business today as you read this: website publishing, youtube publishing, twitter, etc. My expectations were sky-high but after several hours I realized that Facebook timeline is going to be a lot harder to implement than most real estate professionals think. As it stands now, there is a clear divide between brands that have adopted the timeline feature set full on and those that have [...]

By Victor Lund|2018-05-03T21:25:11-07:00March 6th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights|Comments Off

Barbara Corcoran Holding Sales Webinar

Successful New York City REALTOR® with appearances on NBC's TODAY Show and ABC's reality hit Shark Tank Barbara Corcoran knows that innovation may be the single most important key to success in today's highly competitive marketplace. She is known for having built the most successful real estate business in New York City, as well as her current appearances on NBC's TODAY Show and as investor/shark on ABC's reality hit Shark Tank, from which she is now shepherding 11 new businesses to success! In this free live webinar Barbara reveals the unconventional strategies she used to achieve this, like: How to create an image bigger than reality. How to [...]

By Victor Lund|2018-05-03T21:25:13-07:00March 6th, 2012|Broker Technology Research, Broker-Agent Information, Main category|Comments Off

Century 21 CMO Bev Thorne Joins Zillow Advisory Board

Zillow is smart. They are building their Board of Advisors with key decision makers in the industry. Zillow is well aware that franchises are contractually required to submit listings to the franchisor, and in most cases, the franchisor can syndicate listings whereever they want. The data feed from franchisors like REALOGY Brands, Keller Williams, and RE/MAX are vital for long term assurance of listing count on Zillow. This also demonstrates Zillow’s disposition to surround itself with stakeholders in their mutual success. It also may deflect some of the local broker’s choice in syndicating listings to publishers. Century 21 has a [...]

By Victor Lund|2018-05-03T21:25:13-07:00March 5th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Press Releases, Strategic Planning|3 Comments

Sami Inkinen step up to Trulia Board of Directors

When Sami Inkinen and Pete Flint founded Trulia – they had a great vision. One that has been realized, perhaps beyond their expectations. Now that the company has established itself, it is morphing into a different kind of company. Today, Trulia announced that co-founder Sami Inkinen will step aside from his day-to-day role of President (Operations) and join the Trulia Board of Directors. They have brought on a strong management team over the past under the leadership of CEO Pete Flint. In the wake of the announcement, the Executive Team at Trulia will look like this. […]

By Victor Lund|2018-05-03T21:25:13-07:00March 1st, 2012|Main category, MLS Insights|Comments Off

Top MLS trends for 2012
Gallery
Top MLS trends for 2012

Main category, MLS Insights

Top MLS trends for 2012

WAV Group is among the ranks of consulting and research firms dedicated to the success of the Nation’s MLSs. Given the company’s involvement at the strategic planning level, there are several developing themes being nurtured. The top six trends are: Listing Syndication Premium Service Offerings MLS Consumer Websites Online Signatures Data Licensing Data Sharing […]

By Victor Lund|2018-05-03T21:25:13-07:00March 1st, 2012|Main category, MLS Insights|Comments Off

MRED sends data directly to Trulia

Midwest Real Estate Data LLC or MRED is the MLS of the Chicago region of Illinois. They are the MLS Provider to around 40,000 real estate professionals. In a press release today, Trulia announced that MRED will feed listings directly to Trulia, bypassing Listhub, Point2 and other listing syndicators. “Listing syndication has contributed to a mess on Trulia and all other sites who get their data second hand, on behalf of our brokers, MRED is going to fix it” says Russ Bergeron, MRED CEO. There has been a great deal of discussion in the real estate industry about syndication to publishers. Today, [...]

By Victor Lund|2018-05-03T21:25:13-07:00February 29th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|1 Comment

CoreLogic not breaking into pieces

If you are a stock watcher of the leading companies supplying services to the real estate industry, you have been watching CoreLogic. Since the spin out from First American, the company has been tremendously successful in terms of overall revenue and cash position, but the stock has underperformed. At one point, the stock was as low as $7.64 per share over the past 52 weeks. The high was $19.20, and the target is around $16. The company currently trades at $14. For a company that has $250 Million in cash, a market cap of $1.53B is really low. Some of [...]

By Victor Lund|2018-05-03T21:25:14-07:00February 28th, 2012|Main category, MLS Insights|1 Comment

About Victor Lund