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Piles and Piles of consumers are visiting Zillow every day to look at home values and browse listings.  Sounds like a great place to advertise if you are an agent or broker, perhaps?  Does anyone really know? A long time ago I learned that simple logic often leads to bad choices.  In the simplest terms, if consumers are looking for real estate information on Zillow, and I advertise on Zillow, those customers will come to my website, convert into a lead, and use one of our agents to buy or sell their home.  Seems like a logical conclusion and we [...]

MLSs are joining agents and brokers in the rush to contribute listings to online listing sites like Trulia, Google Base and others. There have been many spirited conversations regarding this trend and thought leadership is needed in this area. On the surface, the opportunity side of the equation seems pretty simple – send the listings and these companies will share them with visitors to their website for free.  Listings are marketed to consumers expanding the reach and exposure to the properties available. Opportunity Costs – although most mls organizations can easily provision listing feeds, depending on the rules and regulations [...]