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Matterport Has Gone Mainstream

Matterport delivers the most immersive virtual tour experience in the marketplace for consumers to view property. Immersive is a term used frequently in business to describe something that is deeply engaging. But, the real definition is more than that. Immersive describes a digital technology or images that actively engage one’s senses and may create an altered mental state. Indeed, if you have sampled the Matterport experience, it does just that. The realism of the experience is mind altering, but it comes at a price. The cost of the tours varies by market, combining expensive and patented camera technology with sophisticated [...]

By |2018-05-03T21:23:01+00:00December 6th, 2016|Broker Technology Research, Press Releases|0 Comments

What should we look for at NAR Midyear?

Real estate’s annual May pilgrimage begins in a couple of weeks. Its formal name is “REALTORS® Legislative Meetings & Trade Expo,” but I’ve never met anyone outside of NAR that doesn’t call it NAR Midyear. Even the url for the location on realtor.org labels it “midyear” (http://www.realtor.org/midyear.nsf). For several days – this year May 11-16 – local associations as well as state and regional associations leadership descend on Washington D.C. It’s a time largely filled with policy meetings, committee confabs and a full-court press for face-to-face meetings with legislative reps. Tucked in the middle of all this is a trade [...]

By |2018-05-03T21:23:46+00:00April 23rd, 2015|Our Services|1 Comment

Brokers Out-Marketing Competitors

I attended Luxury Connect last week in Beverly Hills. If you are not familiar with the event, it was expertly delivered by the team from Inman News that is host to the Real Estate Connect conferences held annually in New York City and San Francisco. I don’t think that anyone really appreciates how difficult it is to put on a great event. This group does it with ease and grace even when pitted against seemingly insurmountable challenges. There was so much fanfare about this event, it is speculated that the original property selected for the event was sold! A week [...]

By |2018-05-03T21:23:56+00:00October 29th, 2014|Broker Technology Research, Main category, Marketing|0 Comments