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iPad Is What Agents Want For Christmas

2012 was an outstanding year for real estate technology embracing mobile. 2013 will be even better. However, all of this new freedom functionality will be for naught if agents do not buy iPads. In November, WAV Group did a number of research projects that included information about the adoption of mobile in real estate. By our average numbers, 60% of agents now have a smartphone. 40% of agents have a tablet computer like an iPad. We would have served ourselves well to break out the types of devices that agents use by sorting Apple devices from Android devices, but we [...]

Rapattoni and iHomefinder Partner on VCCAOR Website

Rapattoni has long offered Association websites and MLS consumer property search solutions in the markets that they serve. I believe Rapattoni may have been among the pioneering MLS vendors at offering such a solution. Having said that, there has been little attention paid toward innovating the search component of that platform. In the deployment of the new website, Rapattoni and iHomefinder collaborated to deliver an elegant solution. This week, the California based Ventura County Coastal Association of REALTORS (VCCAOR) debuted their new website powered by iHomefinder. Board President Cindy Diaz-Telly spoke with the WAV Group about the site. According to [...]

By |2018-05-03T21:25:02+00:00May 14th, 2012|Main category, Marketing, MLS Insights|0 Comments

MLS Domains Association acknowledges likely competing bid for MLS Name

MLS Domains Association acknowledges likely competing bid for .MLS Operator of real estate website MLS.com appears poised to apply to ICANN Minneapolis, February 20, 2012: MLS Domains Association announced today that at it will likely not be making the only application to ICANN for the new .MLS top-level domain on the Internet. ICANN is the Internet Corporation for Assigned Names and Numbers and is responsible for managing top-level domains worldwide. Its window for applications for new TLDs is open from now until April 12, 2012. “We know of one other likely applicant,” said Bob Bemis, president of the Association. […]

By |2018-05-03T21:25:14+00:00February 17th, 2012|Main category|0 Comments

AOL-MOVEing in on property portals

Large consumer search portals like Google, Yahoo, and AOL have had an interesting, if not mystical strategy toward real estate. Today, AOL made an announcement to become a syndication channel for real estate listings. Perhaps AOL is going against the grain, or perhaps they finally found a great partner who made it easy for them to get enough quality listings on their site to make it a viable search solution for property. In today’s announcement, AOL Real Estate search will be powered by Move through the ListHub Syndication Network. No doubt, the strategy for AOL and Move fits. Both companies [...]

If you’re not promoting rentals, you’re missing the boat!

The world has changed.  Many consumers that used to want to live the “American Dream” of homeownership have given up on that dream – at least for now – and have turned to renting, instead of buying.   They may have lost their home, or simply don’t believe that buying a home is a good investment anymore.  Still others simply cannot afford to buy a home because they have lost their job or they have been forced to take a lower paying job just to keep food on the table. Are we just going to abandon these folks because they aren’t [...]

Marilyn Wilson Presentation at MLS Cloud Conference

Thanks to so many of you who requested Marilyn’s powerpoint presentation that was delivered at the MLS Cloud Conference hosted by the Houston Association of REALTORS. It has been a pain to email given the size, so it is posted here and you can download it. Contact Marilyn directly if you would like any details, narration or publishing permissions. […]

By |2018-05-03T21:25:38+00:00June 22nd, 2011|Main category, MLS Insights, Reports|0 Comments

Come and Get it – FREE promotion of your market performance on MLScloud.com

I was just looking at the MLSCloud.com and noticed a few very interesting things. First, the listings of over 777,000 agents are now being promoted on the site. The site now truly has a meaningful, national footprint. Way to go HAR! I also noticed something else that I thought was a little disappointing however.  Through a terrific partnership with Terradatum’s Clarus MarketMetrics product, MLSCloud.com also provides every market that would like to participate, a FREE market snapshot, yet there are still several markets missing from this analysis. I don’t know why every MLS in the country wouldn’t take advantage of [...]

By |2018-05-03T21:25:42+00:00May 2nd, 2011|Main category|0 Comments