Six Ways to Get The Most From PR Wire Services
Public relations wire services like Businesswire, Marketwired or PR Newswire pre-date the Internet, but they hardly resemble their early versions. Back in the day, they were born to feed releases directly to wire terminals in news media news rooms and investment news services like Dow Jones and Bloomberg. A major source of their business was—and still is—publicly held companies required by securities laws to release news that materially affects their stocks. They also have a long history with political campaigns in need of a way to reach news outlets quickly. The online world has created a greatly expanded role for [...]