It’s the Biggest Marketing and PR Mistake

Stay on message. Those three little words sound so simple. But it amazes me how difficult it seems for companies – and their messengers – to do this. It should be the core of their marketing and PR compass. Consistency and repetition: That’s what every well-crafted marketing and PR program adheres to over the long haul. Unfortunately, most companies forget these crucial tenets and they stray. Or worse, they veer so far from their original course, they completely undermine what they have already have accomplished. Building brand awareness takes time, often a very long time. Building brand loyalty (a.k.a. understanding [...]

By |2018-05-03T21:22:39-07:00September 18th, 2017|Main category, Sales Advisory, Strategic Planning|0 Comments
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Using Twitter as a PR Tool

Twitter is probably one of the most ignored social media channels in real estate marketing and PR, which is remarkable considering its breadth and depth: 328 million monthly active users and 67 million of them in the U.S., a half-billion Tweets per day, and 80% of users access Twitter on their mobile devices. Okay, admittedly, Twitter also has 20 million fake users, and the profile of a “typical” Twitter user is (unfortunately) not a primary target for most brokerages: A young woman, with an average of 209 followers, using an iPhone. In fact, 37% of all Twitter users are between the ages [...]

By |2018-05-03T21:22:40-07:00September 5th, 2017|Twitter for Real Estate|0 Comments
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MLSListings Shares Best Practices for Public Relations

Public Relations is a key communication practice for leading MLSs. Silicon Valley, California-based MLSListings is leveraging Public Relations to promote the relevancy of the MLS in the best possible way. They have developed communications for the real estate trade media and the consumer media that are both having positive impact. Consumer Media Trade The real estate industry has brokers and agents who continue to invest in newspaper advertising. By and large, newspapers may not display real estate listings from the MLS unless there is a special consideration. To save brokers and agents money, MLSListings has developed an agreement with 12 [...]

By |2018-05-03T21:22:41-07:00September 5th, 2017|Marketing, MLS Insights|0 Comments
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Good PR Sometimes Means Keeping Your Name Out Of The Media

It was a lesson I learned fairly early on in my career in Public Relations and one I will never forget: Good PR sometimes means keeping clear of media coverage. It’s an axiom that not many people understand, but I believe it is actually harder than any other kind of strategic public relations. Let me explain. A deeper understanding I wanted to be in Public Relations since I was a junior in high school. That is quite the anomaly, as even today, most high school juniors do not have a clue as to what PR really is. But I was [...]

By |2018-05-03T21:23:05-07:00September 14th, 2016|Marketing|0 Comments
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Using Market Data to Drive Media Coverage

Are you getting published in your local media? Is your firm shaping the way opinion leaders and real estate consumers view critical issues in your housing market Associations, MLSs, and brokerages have access to the best local data ever available on trends in their local markets. Sales, prices, inventories, time on market—every day real estate professionals interpret these and other data to win the confidence of their customers and clients. You have a significant opportunity to turn market data into news that attracts business and establishes credibility. National data services like RealtyTrac and CoreLogic as well as sites like Realtor.com, [...]

By |2018-05-03T21:23:20-07:00March 22nd, 2016|Marketing, MLS Insights|0 Comments
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Do you have a PR plan for 2016?

Public relations may be one of the most underappreciated and misunderstood tools in the average real estate brokerage’s marketing arsenal. Yet, the more you understand public relations and how it can be fully integrated into your marketing plans and sales activities, the greater your ability will be to make both more effective. As we begin a new year, ask yourself this question: Do you have a PR plan for 2016? What is PR? It’s no wonder most people are confused when trying to describe what PR really is. Trying to find one universal definition is futile: there are dozens. Here [...]

By |2018-05-03T21:23:25-07:00January 21st, 2016|Main category, Marketing, Our Services|0 Comments
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3 Ways to Leverage Your PR

A potential client called recently to engage the services of WAV Group Communications. Typical to most initial conversations with many potential clients in the real estate industry is the misunderstanding of what public relations is. I assured him it was much more than simply writing a good news release and publishing it on a paid wire. That topic alone is another column. But the conversation reminds me of how little time PR people take to educate our industry about what PR is. To help in this effort, let’s explore a crucial area that shows how powerful strategic PR can be [...]

By |2018-05-03T21:23:32-07:00October 27th, 2015|Broker-Agent Information, Main category, Our Services|2 Comments
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