Going Paperless Book Review

Today is Back to Work Monday. The holiday break is over and everyone is back in the ‘grind’ as they say. It is also the evening of the college National Championship Game and I have relatives in Florida and Alabama. With all of that said, there was a lot of competition for my attention today, the day I received a book written by Tyler Smith titled Going Paperless, Taking Real Estate into the 21st Century. I cracked the book to read a few pages and planned to get back to it, but it was a page-turner and 98 pages later, [...]

By |2018-05-03T21:24:19-07:00January 6th, 2014|Main category|Comments Off on Going Paperless Book Review
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New iPad is here – more fun, more fast

I woke up at 3:42 am pacific time this morning, only to realize I was probably one of the first people on the West Coast to see the “official” launch of the latest version of the iPad. While there is no AMAZING new innovation that we’ve never seen before, they have taken the device to new levels in a few interesting ways.  First, there is a new high definition screen called a “Retinal” screen that delivers more pixels per square inch than anything we’ve seen to date including high definition televisions, according to the video promotions from Apple. Next, it [...]

By |2018-05-03T21:25:09-07:00March 16th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing|Comments Off on New iPad is here – more fun, more fast
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The Era of Listing Syndication Security

We have entered a new era in real estate called the Era of Listing Syndication Security. Listing Syndication Security is a technology solution that solves many of the legal and technical concerns related to sending listings to third party websites (Zillow, Trulia, et al) in the form of advertising. WAV Group has published numerous papers on the topic over-viewing the key issues of Terms of Use, Accuracy of Online Listings, Indexing, and so forth. Since its inception 4 or 5 years ago, Listing Syndication has been fraught with business problems typical of any circumstance where many people are sending information [...]

By |2018-05-03T21:25:41-07:00May 6th, 2011|Broker-Agent Information, Main category, MLS Insights|Comments Off on The Era of Listing Syndication Security
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Looking to make your MLS more profitable? How about improving the earth along the way too?

Are you as worried about our planet as I am?  We continue to destroy it without considering the consquences. As a mother of a young child, I would really like to find ways I can create a positive impact on the planet she will be living on in the future. While I don’t believe I can come up with a way to reduce the amount of oil used in auto engines or eliminate jet fuel from our air supply, I do believe I can help influence our own businesses.  The technology exists. We just need to embrace it and make [...]

By |2018-05-03T21:25:43-07:00April 25th, 2011|Main category, MLS Insights|Comments Off on Looking to make your MLS more profitable? How about improving the earth along the way too?
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Tired of the state of the real estate market? Then do something about it!

I just love to see leaders of the real estate industry take an active stand in trying to impove the state of the housing market. I applaud Steve Hundley’s effort for bringing the key issues facing the San Diego real estate market to the forefront with the state and federal legislators from his area. Steve is placing his company 1ParkPlace in the forefront of influencing change by connecting community leaders and government officlals to talk about tangible methods to fix the real estate industry woes. I would love to see REALTORS and technology companies around the country come together to [...]

By |2018-05-03T21:25:44-07:00April 12th, 2011|Main category|Comments Off on Tired of the state of the real estate market? Then do something about it!
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Roost to share real estate lessons with other professionals

Real Estate agents are mighty in numbers and skilled in communicating thier services to consumers. Eventhough many are critical of REALTORS, they are leaders in many ways - social media being one of them. Today Roost announced that they are planning to extend the same services they provide to real estate agents to other professional ranks. Here is the letter announcing their expansion. I’m very excited today to announce the next generation of Roost.com.  We’ve taken everything we’ve learned in the last year of building Social Marketing products for Real Estate brokers and agents and put it into this product.  And [...]

By |2018-05-03T21:25:46-07:00March 29th, 2011|Broker-Agent Information, Main category|Comments Off on Roost to share real estate lessons with other professionals
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Twitter for Real Estate continues to emerge

In the world of twitter, I feel like an ancient.  I started playing around with in June of 2007 and framed it up for the real estate industry in March of 2008 with a post calledTwitterstate: Twitter for real estate. That post has received 76,404 visits - making it one of the WAV Groups more popular posts. When did twitter launch? Twitter launched in July of 2006. WAV Group is not a social media consulting firm, but we understand it, we use it, and to a great extent, we encourage our customers to use social media to communicate to customers. [...]

By |2018-05-03T21:25:51-07:00February 22nd, 2011|Broker-Agent Information, Main category|Comments Off on Twitter for Real Estate continues to emerge
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Creativity + Facebook and blog = National Brand

This morning I learned from Brand Channel that a Hugo Boss Model was hitchhiking around Europe. His name is Stefan Gbureck and he wrote a blog at Tramp-a-benz.com. In 16 days, using Facebook and his blog to generate buzz - Stefan became an international sensation in the fashion world. He received national media coverage and piles of industry coverage for his quest. As a consultant to many of the largest brands in Real Estate, we are constantly urging clients to do something new and sensational. Unfortunately, we rarely win. Big brands are often conservative and apply marketing using stoic, conventional vehicles. [...]

By |2018-05-03T21:25:55-07:00December 17th, 2010|Main category|Comments Off on Creativity + Facebook and blog = National Brand
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