Zillow going Big, Real Big
Here are the top RE Sites combining all properties running under the top brand names.
Tired of the state of the real estate market? Then do something about it!
I just love to see leaders of the real estate industry take an active stand in trying to impove the state of the housing market. I applaud Steve Hundley’s effort for bringing the key issues facing the San Diego real estate market to the forefront with the state and federal legislators from his area. Steve is placing his company 1ParkPlace in the forefront of influencing change by connecting community leaders and government officlals to talk about tangible methods to fix the real estate industry woes. I would love to see REALTORS and technology companies around the country come together to [...]
Roost to share real estate lessons with other professionals
Real Estate agents are mighty in numbers and skilled in communicating thier services to consumers. Eventhough many are critical of REALTORS, they are leaders in many ways - social media being one of them. Today Roost announced that they are planning to extend the same services they provide to real estate agents to other professional ranks. Here is the letter announcing their expansion. I’m very excited today to announce the next generation of Roost.com. We’ve taken everything we’ve learned in the last year of building Social Marketing products for Real Estate brokers and agents and put it into this product. And [...]
Twitter for Real Estate continues to emerge
In the world of twitter, I feel like an ancient. I started playing around with in June of 2007 and framed it up for the real estate industry in March of 2008 with a post calledTwitterstate: Twitter for real estate. That post has received 76,404 visits - making it one of the WAV Groups more popular posts. When did twitter launch? Twitter launched in July of 2006. WAV Group is not a social media consulting firm, but we understand it, we use it, and to a great extent, we encourage our customers to use social media to communicate to customers. [...]
Creativity + Facebook and blog = National Brand
This morning I learned from Brand Channel that a Hugo Boss Model was hitchhiking around Europe. His name is Stefan Gbureck and he wrote a blog at Tramp-a-benz.com. In 16 days, using Facebook and his blog to generate buzz - Stefan became an international sensation in the fashion world. He received national media coverage and piles of industry coverage for his quest. As a consultant to many of the largest brands in Real Estate, we are constantly urging clients to do something new and sensational. Unfortunately, we rarely win. Big brands are often conservative and apply marketing using stoic, conventional vehicles. [...]