The Real Benefit to Z and T Merger

Big advertisers need big media sites. Zillow is big and Trulia is big, but they are not huge.  The hugest would be Facebook. Think of the Madison Avenue crowd. Both companies have sales staff pitching pretty much the same value proposition. That sales team now turns into one. Zillow CEO Spencer Rascoff pretty much said exactly this in an interview with Jim Cramer, the host of Mad Money (http://business-news.thestreet.com/crookstontimes/story/jim-cramers-mad-money-recap-now-is-not-the-time-for-panic/12861526) “Rascoff noted that when it comes to the Internet, user experience rules. Once you have an audience the advertisers will follow, he said, which is why the Trulia acquisition makes sense. [...]

By |2018-05-03T21:23:57-07:00October 13th, 2014|Main category, Marketing|2 Comments
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Broker Back Office Powered By MLS

MLSs have taken a relentless beating by large brokers over the last year.  The message was clear, help us! Brokers are fighting for their lives in a technology cold war where they see everyone as a co-petitor.  Third party sites are co-petitors in attracting consumers to property search websites. MLS consumer sites are sometimes co-petitors too. Obviously, other brokers are co-petitor's, especially when it comes to the paradox of the MLS services vs. brokerage services. For many brokers today, it is hard to know who is your friend and who is your enemy. It begs the question, “why can’t we [...]

By |2016-07-02T05:20:10-07:00October 9th, 2014|Broker-Agent Information, Main category, MLS Insights|2 Comments
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The NAR and Top Level Domains

WAV Group has been participating in the MLS Domains Association as an advocate for the strategy for organized real estate to gain control of top level domains. These domains that represent organized real estate like .MLS, .REALTOR, and .realestate were available on the open market for anyone to grab. You can read our articles on the topic here https://www.wavgroup.com/?s=mls+domains There is a group called ICANN that organizes the top level domains on the internet. The most used top level domains are .com, .gov, .biz, .org. The top level domains have meaning like commerce, government, business, non-profit organization. Countries have top [...]

By |2018-05-03T21:23:57-07:00October 8th, 2014|Main category, Technology Evaluation|Comments Off on The NAR and Top Level Domains
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Moxi Works Real Estate CRM Launches with 7000 Agents

There are lots of startups every year in real estate. Many come and go. Most hunt the largest customers possible and are crushed either by winning the account and not being able to perform or not winning the account and running out of capital. Moxi Works is different. I know these people and what they have been working on. First of all, Moxi Works is not really a startup. It is a new brand on a company that was born out of Windermere, one of those traditional big brokerages who has adapted to technology with a passion. Moxi Works is [...]

By |2018-05-03T21:23:57-07:00October 7th, 2014|Broker Technology Research, Main category|Comments Off on Moxi Works Real Estate CRM Launches with 7000 Agents
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Welcome David Mele, Homes.com President

WAV Group has a strong working relationship between many portal operators and the brokers and MLSs we support. Homes.com is among the largest portals in real estate and among the top providers of a franchise, MLS agent, and broker tools in real estate. Last week, Homes.com announced that David Mele was appointed the President of Homes.com. Previously, Terry Slattery was responsible for Homes.com business and the ForRent businesses. Homes.com effectively split the job in half and brought in David Mele to head up the Homes.com unit. Mr. Mele has worked for Landmark’s Dominion family of companies for a long time [...]

By |2018-05-03T21:23:58-07:00October 6th, 2014|Main category, MLS Insights|2 Comments
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Today’s News Summary

News represents change in real estate. It also represents staying the course. There were lots of both today. Not knowing what to expect, the industry unloaded today. Bullets were flying everywhere. The MOVE acquisition by News Corp was the headline - If you look at our post on it, we have added the letter that NAR sent to the membership, the letter that MOVE sent to the industry, and the press release. Taking the temperature on this, it is probably a good thing. The only big concern is that REA group from Australia has investments in the top 3 portals [...]

By |2018-05-03T21:23:58-07:00September 30th, 2014|Main category, MLS Insights|Comments Off on Today’s News Summary
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Trulia Weekly Update Is Released

I don’t really know if this is just something that Trulia is testing or if this is something that they rolled out system-wide, but I received a lovely real estate update this morning It is not a heavy piece, but it certainly popped into my inbox 18 New Listings, 2 open houses, 9 price reductions, download the mobile app, home value lead capture and median sales price. Aside from my first impression of the execution being very positive, it made me wonder…… Where else would this type of daily email be a practical way to touch professionals or consumers? For [...]

By |2018-05-03T21:23:58-07:00September 24th, 2014|Main category, Technology Evaluation|Comments Off on Trulia Weekly Update Is Released
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Real estate industry veteran to lead WAV Group Communications

Arroyo Grande, CA – September 23, 2014 – Real estate industry communications and marketing veteran Kevin Hawkins has been named President of WAV Group Communications, the newest division of the real estate industry’s leading consulting firm, WAV Group. Being officially introduced at the CMLS2014, the Council of Multiple Listing Services national conference that starts tomorrow, September 24-27 in Huntington Beach, California, Hawkins will expand and deepen the communications services The WAV Group provides to leading MLS firms, REALTOR® Associations, top real estate brokerages, and real estate technology firms. “We have known and worked with Kevin for a long time. He [...]

By |2018-05-03T21:23:59-07:00September 23rd, 2014|Main category, Marketing, Our Services|1 Comment
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And the Lead Goes Round and Round

I had a rather interesting conversation about lead management and lead sales today. The story went something like this. A broker enhances listings and purchases zip code leads from a portal. The broker believes that there is some form of exclusivity on the leads generated through the system in so far as the lead is only distributed once. In his case, he distributes the leads as they come into one of his agents. To test the system, the broker had a staff member go to the publisher site and generate a lead. The lead came through to the broker as [...]

By |2018-05-03T21:23:59-07:00September 23rd, 2014|Broker-Agent Information, Main category, Marketing|Comments Off on And the Lead Goes Round and Round
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SourceMLS launches as the seal of approval and accuracy

The sourceMLS™ initiative is set to launch next week at the Council of MLS meetings in Huntington Beach, CA and I am excited! If you are displaying a listing from the MLS, you can display the sourceMLS Logo. It’s that simple. Think of it as the Good Housekeeping Seal of Approval. This is a no-frills way for every listing agent, every listing broker, and every MLS to finally identify the value of a listing to the consumer. There is not a day that goes by when a consumer is not bilked by dozens of inaccurate, incomplete, expired, or just flat [...]

By |2018-08-12T08:45:19-07:00September 19th, 2014|Main category, MLS Insights, Technology Evaluation|2 Comments
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Allre Causes Brokers To ReThink Strategy

The FSBO dam just sprouted another leak, and brokers better pay attention. If you have not heard about Allre, you better watch the video below right now. It is a collaboration between banks like Prime Lending, Home Insurance providers, home warranty companies, and even a lock box vendor to facilitate FSBO sales. The fee to the consumer is ZERO – nothing. There are no brokerage services at all, so they completely surpass all RESPA regulations. It is 100% FSBO. The only thing that will sit between Allre and success is venture capital. If they attract enough venture capital to attract [...]

By |2018-05-03T21:23:59-07:00September 18th, 2014|Broker Technology Research, Main category, Marketing, MLS Insights|6 Comments
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Midyear Broker Website Benchmarks

WAV Group just completed providing our broker clients with a review of their Google Analytics for September. Something rather remarkable happened this month that has confirmed a strategy that we have long suspected, but have not had enough data to confirm. Virtual Tour Videos Drive More Traffic Than Listing Syndication on Broker Websites. Quite a number of WAV Group broker clients have been publishing automated virtual tours to YouTube for a few years now. They are using vendors like Property Panorama, RealBiz, Virtual Tour Café, Imprev, VHT or some other solution. We do not endorse any product over another but [...]

By |2018-05-03T21:23:59-07:00September 11th, 2014|Main category, Marketing, Technology Evaluation|1 Comment
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