Does Your Brand Have a Strategic Plan?
If you are reading this, you are somewhere in the real estate ecosystem – either part of an MLS, a REALTORS® Association, a large brokerage, or a technology firm that serves one of those personas. We work with some of these personas on strategy, we work with some on story, we all of them on state. Strategy, Story, and State are business terms that are bantered around a lot. Saying the words has no meaning unless you are able to contextualize them within your own business. That process of contextualization is work that needs to be done by businesses [...]