About Kevin Hawkins

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So far Kevin Hawkins has created 342 blog entries.

WolfNet speeds up Property Alerts to benefit 250,000 agents, brokers and their clients

WolfNet Technologies LLC has become the quiet data giant in real estate. Think about it. WolfNet provides Websites/IDX to Keller Williams (a client since 2002), the largest real estate brokerage in the world. WolfNet also is believed to be the leading company that normalizes MLS data. WolfNet’s digital footprint is massive: it’s a data goliath managing over 100 million property recordsthat covers 99% of all active MLS property listings in the U.S. and Canada. It hosts 89 million property photos for IDX solutions alone and provides more than 100,000 IDX and Websites to real estate agents and brokers – reaching [...]

By |2018-09-24T20:20:53-07:00September 24th, 2018|Broker-Agent Information, IDX, MLS, Technology|Comments Off on WolfNet speeds up Property Alerts to benefit 250,000 agents, brokers and their clients
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Second Largest MLS in Minnesota to Join NorthstarMLS

NorthstarMLS and Southeast Minnesota REALTORS® (SEMR) have come together to announce that SERM will become part of NorthstarMLS. This merges the second largest MLS in Minnesota with the largest MLS as SEMR becomes a shareholder in NorthstarMLS. Congratulations go to all the leadership teams, headed by SEMR CEO Karen Becker and NorthstarMLS CEO John Mosey. Also kudos to CoreLogic's Matt Cohen (Consultant at Clareity), which the parties credit for helping its leadership fully evaluate this merger. Here is the full news release along with a couple of great photos taken at the signing: Second Largest MLS in Minnesota to Join NorthstarMLS [...]

By |2018-09-19T08:57:28-07:00September 19th, 2018|Broker Public Portal, Clients, MLS, Press Releases|Comments Off on Second Largest MLS in Minnesota to Join NorthstarMLS
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The Emergence of Dark Social

I was starting to hit my stride helping companies integrate social media into their Public Relations programs when I was mugged by Dark Social. If you are not familiar with the term Dark Social, I wasn’t either, until recently. At first, I thought Dark Social was somehow related to the Dark Web. Fortunately, I was wrong.

By |2018-09-18T07:02:32-07:00September 17th, 2018|Uncategorized|Comments Off on The Emergence of Dark Social
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Takeaways from the first NAR iOi: Innovation Opportunity & Investment Summit

Eric Forsman, Vice President of Technology Services of the Florida Realtors, echoed what I was thinking when I bumped into him at the inaugural National Association of REALTORS® iOi conference in San Francisco. “I didn’t know what to expect,” he said. And like Eric, I had the same reaction: we were both remarkably impressed.

By |2018-09-04T08:19:16-07:00August 31st, 2018|Uncategorized|6 Comments
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Less Is More When It Comes To Your Corporate Boilerplate

Companies spend a lot of time and money focusing on their Elevator Pitch. As a PR professional, I can appreciate that and endorse the value of a key, succinct messaging to describe your company. My guess is so much focus has been placed on a strong Elevator Pitch because it's highly valued when a firm is out raising capital. I just wished more folks paid attention to their boilerplates.

By |2018-08-27T13:06:03-07:00August 27th, 2018|Our Services, Press Releases, Uncategorized|Comments Off on Less Is More When It Comes To Your Corporate Boilerplate
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Real Estate Teams Influence is Powerful, Growing, Studies Shows

REAL Trends, in collaboration with BoomTown, dotloop, and ERA Real Estate, in 2016 to conduct a terrific study of real estate teams. Called The Real Estate Teams Playbook, perhaps real estate’s most comprehensive look at teams, REAL Trends said it surveyed or interviewed thousands of real estate professionals “to understand the foundation and characteristics of today’s most successful teams.”

By |2018-08-20T13:46:32-07:00August 20th, 2018|Uncategorized|4 Comments
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A New Battle Cry: I Want My BPP!

Did you read John Mosey, Broker Public Portal Chairman and head of NorthstarMLS, article in the latest issue of Real Estate magazine? “You Got Your MTV, Now Say ‘I Want My BPP’” calls for a new battle cry for the BPP with Homesnap movement. It reminded me, once again, of how people, when they come together, can cause remarkable change. Change everyone thought at the time it started was nearly impossible and certainly improbable.

By |2018-08-14T08:30:14-07:00August 14th, 2018|Broker Public Portal, Uncategorized|2 Comments
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Florida Realtors COO Margy Grant To Take The Helm From Admired Leader Bill Martin

The future of the Florida Realtors will be in the skillful and proven hands of a new chief executive officer starting January 1, when Margy Grant takes over from well-regarded association veteran CEO Bill Martin. Margy is Florida Realtors’ current chief operations officer and general counsel of the state's largest professional trade association. The association announced late last week that Martin is retiring at the end of this year.

By |2018-08-20T07:22:08-07:00August 6th, 2018|Main category|Comments Off on Florida Realtors COO Margy Grant To Take The Helm From Admired Leader Bill Martin
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The Best Inman Connect Moments

Flying back to Seattle from San Francisco gave me a couple of hours to reflect on Inman Connect SF. When I bumped into founder Brad Inman mid-way through the event, he looked at me and said with a proud smile and on his face and in his eyes, “It reminds you of the original Connects, doesn’t it?” It sure did.

By |2018-08-04T18:18:13-07:00July 22nd, 2018|Main category|1 Comment
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Making the Market Work: 3 Ways to Continue to Spread the Word

It's been a little over a year since the Council of MLS rolled out the 1000watt created “Making the Market Work” branding campaign. Remember the initial energy? Social media channels were buzzing. New videos were proudly created, touting the value and the benefits of the local MLS to consumers (and professionals). Website home pages were blazoned with fresh new images promoting this powerful new messaging. New full-page ads run publicly. There was a genuine esprit de corps in the industry.

By |2018-08-10T07:08:52-07:00July 16th, 2018|Main category|Comments Off on Making the Market Work: 3 Ways to Continue to Spread the Word
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The Most Dangerous Words in the English Language

Always. Never. Every. Everyone. Everybody. All. Must. These are some of the most dangerous words in our vocabulary. For writers and speakers, as my nephew in Alabama would say, these words are as about as useful as a steering wheel on mule. That’s because these words are typically perceived to be an exaggeration.

By |2018-08-04T18:49:14-07:00July 9th, 2018|Main category|2 Comments
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Ben Caballero is at the Top of the 2018 ‘The Thousand’ List, Again

Ben Caballero has earned the title "real estate legend." 50 years as a Realtor, 18 years as a builder, dozens of years as an innovator, and the first Guinness World Record holder for real estate sales. Today, for the 6th time in a row, he is atop REAL Trends "The Thousand" list as published in The Wall Street Journal. The REAL Trends list is THE ranking of the top agent in the U.S.; highly coveted, it is well documented and the industry's established benchmark for agent ranking.

By |2018-07-03T10:59:47-07:00June 29th, 2018|Uncategorized|Comments Off on Ben Caballero is at the Top of the 2018 ‘The Thousand’ List, Again
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