About Marilyn Wilson

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So far Marilyn Wilson has created 571 blog entries.

One Login, One Place — Why a Centralized Dashboard is the Key to Agent Tech Engagement

If you’ve ever wondered why agents aren’t using the tech tools you’ve worked hard to provide, the answer might be simpler than you think. According to the recent WAV Group Broker Technology Utilization and Access Study Part II, brokers are frustrated by low engagement with their technology platforms. And the reason? Agents are overwhelmed by how hard it is to even find the tools, let alone use them consistently.

By |2025-07-09T08:56:22-07:00July 9th, 2025|Broker Information, Broker Technology Research|Comments Off on One Login, One Place — Why a Centralized Dashboard is the Key to Agent Tech Engagement
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Association CEO Opportunity in Pinehurst, NC – Lead in Luxury. Live Where Others Vacation.

The Mid-Carolina Regional Association of REALTORS® is seeking a dynamic Chief Executive Officer to drive strategic growth, member engagement, and operational excellence in the heart of Pinehurst, NC—a world-renowned golf destination and luxury second-home hotspot.

By |2025-07-08T05:48:03-07:00July 8th, 2025|Associations, MLS, Uncategorized|Comments Off on Association CEO Opportunity in Pinehurst, NC – Lead in Luxury. Live Where Others Vacation.
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Are Brokerage Websites More Effective for Franchises or Independents?

As a franchise or independent broker WAV Group would like to get your perspective on these important questions:  Do websites still work as a core tool for your brokerage?  If so, why. If not, why not?

By |2025-07-01T12:04:42-07:00July 1st, 2025|Broker Information, Broker Technology Research, Technology Evaluation|Comments Off on Are Brokerage Websites More Effective for Franchises or Independents?
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Is your strategic plan just wall art?

According to the 2025 WAV Group Association Governance Effectiveness Study, fewer than 40% of Associations include specific action plans or key performance indicators in their strategy. More than half say their strategic plan does not help the organization evolve or succeed long-term.

By |2025-07-01T10:11:46-07:00July 1st, 2025|Associations, MLS|Comments Off on Is your strategic plan just wall art?
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Does Your MLS Lead with Its Heart?

In the 20+ years WAV Group has been fielding MLS Customer Satisfaction Surveys we have noticed one indisputable FACT. The MLSs with CEOs that lead with their heart and demonstrate empathy and passion for their subscribers are the ones that have earned the most customer loyalty. 

By |2025-07-01T06:30:43-07:00July 1st, 2025|MLS, MLS Insights|Comments Off on Does Your MLS Lead with Its Heart?
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Extend the value of your MLS by enable Lifetime Client Relationships for your Subscribers

The standout takeaway? Nearly 2/3 of homeowners are very or extremely interested in an online homeownership portal—an all-in-one platform to help manage, maintain, and protect their most valuable asset. Here’s what homeowners want it to do:

By |2025-06-24T11:29:06-07:00June 24th, 2025|Homeowner Under Management, MLS Insights, Technology|Comments Off on Extend the value of your MLS by enable Lifetime Client Relationships for your Subscribers
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Lone Wolf enters a new era of Integrations starting with Follow Up Boss to Deliver a Seamless CRM-to-Transaction Experience

WAV Group studies have proven that a lack of integrations between technologies is one of the biggest pain points facing brokerages today. Lone Wolf recognized and approached that challenge in two ways. First, it created a seamless workflow and User interface between all its core modules – Lone Wolf Back Office, Transact and Relationships – along with powerful tools like Boost and Cloud CMA. 

By |2025-06-17T07:36:18-07:00June 17th, 2025|Announcements, Broker-Agent Information, Real Estate Technology|Comments Off on Lone Wolf enters a new era of Integrations starting with Follow Up Boss to Deliver a Seamless CRM-to-Transaction Experience
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Small Staff, Big Problems: Why in-house HR Can Do More Harm Than Good

Most MLSs and Associations have small staffs and lean operations. They do a lot with very little. With small teams, tight budgets, and a focus on member service, it’s easy to feel pressure to assign someone internal to “handle HR.” But here's the reality: Most real estate organizations do not need a dedicated internal HR staff member until they hit at least 50 employees.

By |2025-06-17T07:30:33-07:00June 17th, 2025|Associations, MLS, MLS Insights|Comments Off on Small Staff, Big Problems: Why in-house HR Can Do More Harm Than Good
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Celebrating the 2025 iOi Innovators of the Year: Honoring Bold Thinking and Real Impact in Real Estate

Huge congratulations to this year’s honorees: Gene Eidelman, Terrence Nickelson, and Katherine Aronsson. These three forward-thinkers are showing us what it looks like when innovation meets intention and execution. 

By |2025-06-12T06:16:35-07:00June 12th, 2025|Announcements, Industry Observations|Comments Off on Celebrating the 2025 iOi Innovators of the Year: Honoring Bold Thinking and Real Impact in Real Estate
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Open MLS Subscriptions Surge to 941,000 REALTORS® this month—Is Your MLS Ready for What’s Coming?

The Open MLS movement isn’t slowing down—it’s accelerating. As of this month, MLSs representing over 941,000 REALTORS® now offer Open MLS subscriptions, up from 888,000 just last month. This rapid growth signals a powerful shift in the real estate landscape and possibly a wake-up call top MLSs still operating under restrictive access policies.

By |2025-06-09T13:38:47-07:00June 9th, 2025|Associations, MLS, MLS Insights|Comments Off on Open MLS Subscriptions Surge to 941,000 REALTORS® this month—Is Your MLS Ready for What’s Coming?
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Path to Creating an Effective, Engaged and Forward-thinking Association Board of Directors

You can’t run a forward-thinking organization if you cannot attract the right people with vision, passion, and a selfless commitment to leadership. linked According to the 2025 WAV Group Association Governance Effectiveness Study, more than one third of Associations say it’s very or extremely difficult to recruit qualified leaders to serve on the Board of Directors. And if you dig into the reasons why, it’s easy to see this isn’t a pipeline problem – it’s a governance design problem.

By |2025-05-29T08:05:23-07:00May 29th, 2025|Associations, MLS|Comments Off on Path to Creating an Effective, Engaged and Forward-thinking Association Board of Directors
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