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About Victor Lund

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So far Victor Lund has created 917 blog entries.

Sheriff’s Department Issues Warning of Scams with Fake Listings on Zillow: Could Your MLS Take the Blame?

On July 4th in Atlanta, GA, a Fox 5 affiliate covered a story about the Hall County Sheriff’s Department warning potential home buyers and renters about scammers using actual listings and putting them under fake names on Zillow.

By |2019-07-10T12:46:26-07:00July 9th, 2019|MLS Insights|5 Comments

Let’s Argue About Broker CRM and Lost Business

For every 500 customer records in a CRM, there are about 25 transactions, 50 sides. Imagine what would happen in your business if you invest as much money and effort into keeping your customers as you do in finding new ones.

Brokers Need to Rebuild Their Marketing Departments

Since the mid-2000s, brokers have decimated their marketing departments to cut expenses and transition from print to digital. The landscape of the brokerage marketing department has changed, resizing teams and altering priorities.

Brokers Need to Rethink Their Website Strategy

The three key objectives of delivering integrated tools to agents, highlighting company listings on the broker website, and marketing agents on the broker website are paramount to success...

How Realogy and Keller Williams Will Win With AI

Artificial intelligence (AI) may be in the early days of its development, but this brand-new area of technology already promises to transform the way people and machines work together. Divergent AI strategies emerge from two of the largest real estate organizations in America: Keller Williams and Realogy.

Catalysts Creating WAVes of Fast Change in a Slow-Moving Industry

There are many pillars of change happening in the industry today, some more significant than others, driven by very different catalysts. Teamwork drives higher productivity and greater income.

Ten Years From Now – The Future of Real Estate and Everything

I am bullish on humanity making the right decisions, but most of all, I am willing to give up certain freedoms in exchange for allowing technology to blossom as a contributor to humanity.