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So far Victor Lund has created 1299 blog entries.

5 Technical Benefits to Upstream

  I think that a lot of people are confused about Upstream. Some people think that it is a consumer-facing site like the Broker Public Portal/Homesnap. Others think that it is some kind of brokerowned MLS. It is none of those things. It is a database for brokers to create, store, and distribute data. For the most part, every large firm and franchise organization is doing this today, but as an industry the process is broken. Every broker who is managing their data is doing it in different ways, and their data is not interoperable with applications without custom integration, data [...]

By |2018-05-03T21:22:47-07:00June 6th, 2017|Broker Technology Research, Broker-Agent Information, MLS Insights, Technology Evaluation|Comments Off on 5 Technical Benefits to Upstream
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Boston Logic Acquires Propertybase – Shakes Up Real Estate CRM Space

               Boston, MA — June 1st, 2017 – Boston Logic today announced it has acquired global real estate CRM and marketing software provider Propertybase. Propertybase provides a best-in-class brokerage and team focused CRM built on the Salesforce platform, serving clients in over 60 countries. Propertybase management and team of 48 will continue in their roles with the company. “The Propertybase team has built an impressive product and a global business,” said David Friedman, CEO of Boston Logic. “Built on the Salesforce platform, augmented with numerous CRM and marketing features tailored for real estate, the [...]

By |2018-05-03T21:22:47-07:00June 1st, 2017|Press Releases|Comments Off on Boston Logic Acquires Propertybase – Shakes Up Real Estate CRM Space
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Upstream Adjusts and Improves

WAV Group has played a humble role in the evolution of Upstream from a concept to where it is today. The effort has been shaped by the deep involvement of leading technologists from across the brokerage and franchise community. This week, we have been pummeled by questions arising out of their recent announcement during the 2017 Midyear REALTORS LEGISLATIVE MEETINGS & TRADE EXPO in Washington D.C. Upstream is a bright concept for improving data management in real estate today. If you understand the laws of America, you understand that Licensed Real Estate Brokers supervise agent and consumer real property transactions [...]

By |2018-05-03T21:22:47-07:00May 31st, 2017|Broker Technology Research, MLS Insights|Comments Off on Upstream Adjusts and Improves
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The Problem With Real Estate Is That Nobody Cares About Quality

As a Founding Partner at WAV Group consulting, I have the opportunity to talk to fund managers about their investments in real estate. Some investors are focused on supporting public companies such as Realogy, RE/MAX and others are betting against them with short positions. The truth is that we do not ever know the position of the investors when they ask questions. We just answer them as best we can. On a call this morning, I was asked a profound question about customer experience in two parts. Part 1. What brand has the highest customer satisfaction rating? Part 2. What [...]

By |2018-05-03T21:22:47-07:00May 31st, 2017|Broker-Agent Information, Strategic Planning|Comments Off on The Problem With Real Estate Is That Nobody Cares About Quality
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HomeSmart Acquires Large Colorado Brokerage in Exponential Growth Move

HomeSmart has acquired Cherry Creek Properties, a large real estate brokerage serving the Denver, Colo., metropolitan area, the company announced Wednesday. The acquisition makes HomeSmart the No. 1 real estate firm in the state based on agent count, according to the company. The addition of Cherry Creek Properties’ 1,500-plus agents brings the firm’s total agent count to over 13,000, and widens its reach to 123 offices in 16 states. HomeSmart and its franchises’ closed sales volume, combined with Cherry Creek Properties’, totaled more than $14.6 billion in 2016, with more than 53,000 in closed transactions, according to RISMedia’s Power Broker [...]

By |2018-05-03T21:22:47-07:00May 31st, 2017|Broker-Agent Information, Press Releases|Comments Off on HomeSmart Acquires Large Colorado Brokerage in Exponential Growth Move
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Pacific Union Delivers On International Reach

WAV Group has been studying broker website effectiveness for more than a decade. One area of interest is global reach. When we look at Google Analytics, we study traffic to understand the level of visibility that brokers are achieving for their websites internationally. Over the past 12 months, Pacific Union International has been living up to their name by expanding their international reach. Driving International Reach International reach has largely been a listing tool in real estate. Even in global cities like San Francisco, Los Angeles, Chicago or New York, we see that 85% of buyers come from the immediate [...]

By |2018-08-14T03:57:45-07:00May 25th, 2017|Broker Technology Research, Broker-Agent Information, Main category, Marketing|Comments Off on Pacific Union Delivers On International Reach
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ELM STREET TECHNOLOGY ANNOUNCES STRATEGIC ACQUISITION OF CONSOLIDATED KNOWLEDGE

May 23, 2017 – Greensboro, NC – Today, Elm Street Technology (EST) announced the acquisition of Consolidated Knowledge, a technology platform provider to the residential real estate and multi-family industries. This acquisition is the next step in EST’s ongoing efforts to consolidate the real estate industry’s leading technology and marketing service providers. Today’s announcement is the latest in a series of strategic moves EST has made in recent months to create a portfolio of marketing and technology products and services that, when integrated, offer a single technology solution providing lead generation to client retention services for agents, teams, brokers and [...]

By |2018-05-03T21:22:49-07:00May 23rd, 2017|Broker Technology Research, Broker-Agent Information, Press Releases, Strategic Planning|Comments Off on ELM STREET TECHNOLOGY ANNOUNCES STRATEGIC ACQUISITION OF CONSOLIDATED KNOWLEDGE
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New Merger Creates Third Largest Association in America

Consolidation of Associations of Realtors® and Multiple Listing Organizations has been the chapter and verse of our industry over the past few years. If we all learned anything during the recession it is that the organizations that support Realtors® need to deliver a higher bar of services. WAV Group is excited to share the announcement of collaboration between two of Americas great Association Boards who have come together to form a more perfect union. The State of Florida is one of America’s great Realtor® chapters. Along with New York, Texas, and California they boast one of the highest member counts. [...]

By |2018-05-03T21:22:50-07:00May 11th, 2017|MLS Insights, Press Releases|Comments Off on New Merger Creates Third Largest Association in America
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Data Will Now Cross The Trestle

Trestle by CoreLogic has been a sprint for the nation’s largest technology provider. On the heals of migrating more than 50 MLSs over to Matrix over the past 30 months, they had the added challenge of getting all of their MLS clients to be RESO certified (RESO = Real Estate Standards Organization). CoreLogic got them there, but at the Silver level of certification (Booooooo!). In a press release today, RESO has upgraded their certification on Trestle to Gold (Yeaaaaaa!) WHY TRESTLE? Every MLS system vendor offers a server for publishing IDX and VOW data to enable brokers to hydrate their [...]

By |2018-05-03T21:22:50-07:00May 11th, 2017|Marketing, MLS Insights|Comments Off on Data Will Now Cross The Trestle
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The Industry Has Risen

I had a feeling during the recession that the pillars that held our industry in trust had cracked. The first of two pillars of trust is the National Association of REALTORS® as fully constituted by its local, state, national, and international chapters. The second pillar of trust is the Multiple Listing Service. History has taught us that when you apply pressure to any society or organization it is likely to fracture. No doubt, these industry pillars came under massive scrutiny from their constituents. The real estate brokers who founded these noble entities became conscientious objectors to the organizations and their [...]

By |2018-05-03T21:22:50-07:00May 10th, 2017|Main category, MLS Insights, WAVes of Change|Comments Off on The Industry Has Risen
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CoreLogic Completes Multiyear Matrix Conversion Effort

700,000+ Agents to be on Matrix by Yearend— IRVINE, Calif., May 9, 2017—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, announced today the completio n of a large-scale project to convert its Fusion™, MLXchange® and TEMPO® clients to the Matrix™ multiple listing platform. More than 50 clients on CoreLogic legacy systems were migrated to Matrix in less than 30 months. “Successfully converting so many multiple listing clients in two-and-a-half years is a great achievement,” said Chris Bennett, general manager of Real Estate Solutions for CoreLogic. “We completed all this work on top of at least 40 [...]

By |2018-05-03T21:22:51-07:00May 9th, 2017|MLS Insights, Press Releases|Comments Off on CoreLogic Completes Multiyear Matrix Conversion Effort
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Building a Seller Lead Funnel

In a conversation yesterday with a large brokerage firm, we discussed a $250,000 online ad campaign that was directed at generating buyer leads. If the vendor had not quoted a $100k price increase over the previous year, the client would have simply stroked the check for $150k without a meeting, as they had done over the past 13 years. The massive price increase caused them to rethink. What came out of the conversation was a brainstorm for innovation around developing seller leads. The brokerage supports and coaches agents around the common stuff – door knocking, farming, telemarketing, etc. What can [...]

By |2018-05-03T21:22:51-07:00May 3rd, 2017|Broker Technology Research, Broker-Agent Information, Marketing|Comments Off on Building a Seller Lead Funnel
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