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So far Victor Lund has created 1341 blog entries.

Top 10 Facebook Posts of The Year

AdAge is the heartbeat of understanding how marketers are engaging with consumers online, and a great place to keep track of trends. I was attracted to this article that talked about the top 10 posts on Facebook in 2015. My intrigue was to understand if there was something that real estate could learn by looking backwards. Robert Plant Breaks Down into Tears When Ann Wilson Covers “Stairway to Heaven” – My conjecture is that a sincere emotional reaction (tears) combined with a recognized celebrity (Plant) that we can relate to (everyone knows the words to Stairway to Heaven). Optimistic People [...]

By |2018-05-03T21:23:26-07:00January 8th, 2016|Main category|1 Comment
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Enroll Now for WAVes of Change

WAV Group is entering into the second year of offering our WAVes of Change™ webinar series. WAVes of Change is a quarterly webinar that is produced to keep executives and board members current on industry changes and opportunities for operational excellence. Program Overview The purpose of the WAVes of Change Series is designed to help Associations and MLSs across North America make well-informed decisions that will help propel their organizations forward. It is intended to keep your team up to speed without having to travel to multiple events around the country spending significant time and money. The quarterly (4) 1-hour [...]

By |2018-05-03T21:23:26-07:00January 6th, 2016|Main category, Our Services|Comments Off on Enroll Now for WAVes of Change
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Opportunity for a Senior Technology Director

WAV Group is working with a company in the southeastern United States  to find a skilled Senior Technology Director to join their team. The company is a large broker  committed to offering amazing service. The businesses are driven by a dynamic leader whose vision permeates each business unit. That vision, always putting the customer first and going a “step beyond” that, which is expected, has made the company the area’s #1 service-oriented real estate firm, year after year. FUNCTION/ROLE: The company enjoys an extremely strong brand that has established a reputation for delivering solid, and thoughtful integrated technology solutions for its [...]

By |2018-05-03T21:23:26-07:00January 6th, 2016|Broker-Agent Information, Main category, Our Services, Recruiting|Comments Off on Opportunity for a Senior Technology Director
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New Jobs: Submit Your Interest Confidentially or Call Us

WAV Group consulting will often involve recruiting key leaders to join a company and support the execution of their strategic plan. WAV Group is searching for a number of key positions now. If you are looking for a new adventure, be sure to let us know. Confidentiality is paramount for most of the recruiting that we do here at the WAV Group. Most often, we are seeking C –Level executives – Chief Executive Officers, Chief Technology Officers, etc. We support our clients in the effort to find alignment with experienced leaders. Here are some of the positions that we are [...]

By |2018-05-03T21:23:26-07:00January 5th, 2016|Main category, Our Services|Comments Off on New Jobs: Submit Your Interest Confidentially or Call Us
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MLS Policy for Days On Market

Depending on where you are, Days on Market could be a hot topic. Perhaps the most sensitive area to Days on Market is San Francisco. I had a chance to talk to Steve Mavromihalis of Pacific Union about this topic last week. Steve is one of the most productive agents in the nation. Every year, WAV Group watches the listing count for Pacific Union go down by two thirds starting just before Thanksgiving and lasting until March or April – that’s 5 months of the year. Clearly this has P&L implications and budgeting implications for the brokerage. The truth is [...]

By |2018-05-03T21:23:27-07:00December 16th, 2015|Main category|1 Comment
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Stop Buying Technology

It’s the season. WAV Group is fielding satisfaction surveys to determine how agents and brokers use or don’t use technology offerings. We even encounter a curious situation where we are measuring satisfaction with broker solutions and MLS solutions in the same market. Sometimes the easiest answer to a strategy is the simplest. What WAV Group sees today is that less is more. Too many technology solutions is real estate have feature creep. Regardless if it is a broker CRM or the MLS system – they are too complex.  In real estate technology, usability trumps functionality. Change is Hard The most [...]

By |2018-05-03T21:23:27-07:00December 16th, 2015|Broker Technology Research, Main category|Comments Off on Stop Buying Technology
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Hire a Curator

A quick Google search brings up the definition of curator – it is a word derived from the Latin word curare – meaning, “take care.” A curator is a manager or overseer. Traditionally this word has a connotation of maintaining historical things because it is an official position in museums, but that is not the context intended here.  The role of a curator in today’s business is to keep things current. WAV Group Communications starts projects with an audit. We begin by understanding the variety of audiences that the company engages. We then take a look at how MLSs or [...]

By |2018-05-03T21:23:27-07:00December 16th, 2015|Main category, Our Services|Comments Off on Hire a Curator
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Syndicate like you Facebook

By now, everyone has experienced social media. The pinnacle of social media is Facebook. One of the early criticisms of social media marketing is that it is essentially spamming your friends. Posting the same thing every day is not going to make it more interesting. There is a lesson to think about here...let's switch sites. Every month, MLS systems are estimated to send out 200 million emails to consumers notifying them of new and updated listings. I think most people refer to them as auto-alerts or auto-notifications. That number of 200 million grows larger when you include the number of [...]

By |2018-05-03T21:23:28-07:00November 20th, 2015|Main category, Marketing|Comments Off on Syndicate like you Facebook
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Visit the new HowardHanna.com!

PITTSBURGH, PA (November 18, 2015) - Howard Hanna Real Estate Services, the 4th largest real estate company in the U.S.A., invites the public to try the new website for the first time today. Working collaboratively with 1000Watt, the leading agency focused on real estate and mortgage branding, marketing and innovation, the new HowardHanna.com is widely regarded as the most powerful real estate site in the entire industry. HowardHanna.com achieves new milestones in real estate brokerage navigation by combining active listings, recent sales and public records data for properties within a clean, modern design that highlights the strength of the Howard [...]

By |2018-05-03T21:23:28-07:00November 18th, 2015|Main category, Press Releases|Comments Off on Visit the new HowardHanna.com!
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First Month Impact of TRID

TRID has caused a lot of concern for residential real estate. The high percentage of home sales that include purchase loans makes the relationship between mortgage and home sales vital to the health of the industry and the national economy. There was an enormous amount of preparation to adjust to the new TRID regulations that were implemented October 1st, and a clear belief that closing periods would be dramatically extended. We reviewed the performance of many of our brokerage accounts to see what happened. October was the kind of month that researchers like the WAV Group would prefer to remove [...]

By |2018-05-03T21:23:28-07:00November 17th, 2015|Main category|Comments Off on First Month Impact of TRID
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Solving for Technology-Confused Agents

WAV Group supports organizations (Brokers/MLS/Associations/Franchises) to develop support services for the technology applications used by agents. To kick off these programs we audit the systems that an agent has access to. This is an administrative process whereby we inventory all of the tools that they access from any source. 7 Sources of Real Estate Agent Technology (with one common example) National Association of Realtors – RPR State Association of Realtors – Forms Local Association of Realtors – Lockbox Multiple Listing Service – MLS system Franchise – lead management Brokerage - eMail Self – website The Big Problem: 7 different channels [...]

By |2016-07-02T04:32:55-07:00November 11th, 2015|Broker Technology Research, Broker-Agent Information, Main category, Our Services|Comments Off on Solving for Technology-Confused Agents
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What’s “News” at WAV Group?

WAV Group strives to provide up-to-the-minute information about developments in real estate practices and technology. This means that we are always updating our blog with new articles to keep you informed and on top of things in our industry. Some exciting things have happened since our last newsletter! We’ve collected our recent articles here so that you can get up to speed heading into the NAR meetings. You can also get our updates in real time by visiting our home page (click here) and subscribing to our RSS feed. Tech Helpline Now Available to Orange County Association of REALTORS® CoreLogic [...]

By |2018-05-03T21:23:28-07:00November 11th, 2015|Main category, Our Services|Comments Off on What’s “News” at WAV Group?
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