How Listhub’s Real Estate Network Works

It is not uncommon for detailed questions to arise whenever there is major change afoot in the real estate industry regarding data. Listhub’s announcement of the launch of the Real Estate Network precipitated many questions regarding a broker’s ability to manage and control websites that display their data. The Listhub Real Estate Network includes the opportunity for any broker to publish listings on Century 21, Coldwell Banker, RE/MAX, and the Realty Executives websites. WAV Group has researched this topic of the Real Estate Network with executives from Listhub and we have great news to report. They did it right the [...]

By |2018-05-03T21:25:17-07:00January 17th, 2012|Broker Technology Research, Main category, MLS Insights, Strategic Planning, Technology Evaluation|5 Comments
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What real estate can learn from Zappos cyber attack

Zappos, a division of Amazon focused on online shoe sales announced that their customer database of 24 million customer records was hacked over the weekend. Fortunately, the credit card database was not accessed. This is a huge problem for Zappos. They will now need to go through a process of getting all 24 million customers to update their password, and notify each user that their username and password have been stolen. The implications of this hacker stealing this information is far reaching. Many consumers use a familiar username and password for accessing commonly used websites. If you have ever set [...]

By |2018-05-03T21:25:17-07:00January 16th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|2 Comments
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MOVE launches the Real Estate Network for Franchises

Franchise Networks have taken the first step to declare their independence from the MLS rules and regulations, and third party listing websites. Today MOVE, operators of REALTOR.com and the Listhub listing syndication network, announced that they have created a data sharing solution called the Real Estate Network. Participant in the network include the two largest REALOGY networks of Century 21 and Coldwell Banker along with Realty Executives and RE/MAX. Under the terms of the agreement, the four participating Franchise Organizations will reciprocate in a listing data share of property listings for public display each other’s franchise websites. New Century 21 [...]

By |2018-05-03T21:25:17-07:00January 11th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Press Releases, Strategic Planning|10 Comments
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New White Paper: What Does The Future Look Like For MLSs?

In this white paper, we explore what the future may look like for MLSs and steps they can take to make sure they position themselves ideally for their market.  It’s not a one-size fits all answer. To download the complete report, click here! MLSs have come a long way over the years and we have seen what were once small, localized operations formed by associations and brokers morph into more and more large regional organizations.  We have seen technology expand at exponential rates with the Internet and with that technology we have seen changes in the real estate market at [...]

By |2018-05-03T21:25:18-07:00January 9th, 2012|Broker Technology Research, Main category, Reports, Strategic Planning|2 Comments
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Smarter Agent throws arrow at Zillow and others

Brad Bloomberg of Smarter Agent is a fighter, and I like that. He takes a position and battles from his corner of the ring. Today, he released a blog post on their company website goes nose to nose with Zillow, Trulia and REALTOR.com. Given that his company is suing them all for patent infringement (another story) – they will never be friends anyway. But this new war is one about his view of listing syndication. Post Title : Listing Aggregators like Zillow, Trulia and Realtor.com can Erode the Value of your Business. The money quote: ……(syndication) “devalues the business of.. [...]

By |2018-05-03T21:25:18-07:00January 7th, 2012|Broker Technology Research, Main category, Marketing, Sales Advisory, Strategic Planning|3 Comments
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Listing Publishers Are Not Responsible For Your Bad Data

A crazy phone call came my way today from a large third party listing website. It does not matter which one. The person was very concerned that the industry is on a mission to stop brokers and agents from syndicating listings to them. Nothing could be further from the truth. Marketing listings is a fundamental obligation that the listing firm delivers as a service to the seller. Certainly online advertising is a component of fulfilling that obligation. WAV Group has been very outspoken about problems with listing syndication. We have done countless studies that measure the percentages of inaccuracies on [...]

By |2018-05-03T21:25:19-07:00January 5th, 2012|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on Listing Publishers Are Not Responsible For Your Bad Data
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The role of Scent Marketing in Real Estate

What does your brand smell like? Perhaps there is no better time than the holiday season to remember that humans have 5 senses (at least) that are used in interacting with all things in the world. As the smell of Christmas trees and holiday cookies linger in our homes and offices, there can be no argument that smell plays a role in marketing. Home Scenting It is not just folklore. Baking cookies and other scent tactics are effective at open houses. Victorian Homes should smell like baking. Ocean front homes should smell like the ocean. Modern city condos should smell [...]

By |2018-05-03T21:25:19-07:00December 27th, 2011|Broker Technology Research, Main category, Marketing|Comments Off on The role of Scent Marketing in Real Estate
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Inman Agent Survey

Inman News is running a survey right now to understand today’s real estate agent. It would be a good idea for you to share this survey with your agents so that you can benefit from the results. http://www.surveymonkey.com/s/freeagent The survey collects baseline demographic data and transaction data to understand how age, location, years in the business, certifications and other profiles of an agent predict behavior, success, and excellence in real estate. Are there differences between NAR members and non-members? Are their differences between Franchises and independent brokerages? […]

By |2018-05-03T21:25:19-07:00December 22nd, 2011|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|Comments Off on Inman Agent Survey
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Impacts of browser Geolocation technology on real estate

Real Estate brokers invest a lot of time and money into maintaining and sustaining a strong relocation business. Franchise Organizations and broker networks like Leading Real Estate Companies of the World connect brokers across the country. Advances in technology have enabled location aware Internet browsers. This allows technologists to create predictable outcomes on user visits.  If you are a broker in Ohio, and a consumer visits your website from California – you can say “We welcome Californians! Leading websites like Trulia, Zillow, Realtor.com, Homes.com and Homefinder do this effectively. Why don’t broker websites do the same? Browser auto-detect allows website [...]

By |2018-05-03T21:25:20-07:00December 13th, 2011|Broker Technology Research, Main category, Marketing|Comments Off on Impacts of browser Geolocation technology on real estate
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Mobile Passes Print in Consumer Engagement

WAV Group joined the parade of consults declaring the death of print media in late 2006. Inman News confirmed its death during their conference in San Francisco in 2007 (one of my favorite events of all time). Believe it or not, print actually made a bit of a comeback in 2010. Nevertheless, the Internet is the place that consumers increasingly spend their media time. The new news is that people are actually spending more time on their mobile phones today than they are spending interacting with print media. According to eMarketer,  time spent on mobile devices is now an average [...]

By |2018-05-03T21:25:20-07:00December 12th, 2011|Broker Technology Research, Broker-Agent Information, Main category, Marketing|2 Comments
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Dot MLS May Face a New Opponent

Dot MLS Domains The United States Senate may be a new challenger to the successful bid by a group of MLSs (MLS Domains Association) to gain approval for a Top Level Internet Domain. A top level internet domain is .com, .net, .org, .XXX, or the curent application for the new .MLS. .MLS promises salvation for many of the ills that torment consumers and real estate brokers online. Notably – it suggests a rule set for displaying listings to consumers in order to qualify to purchase a .MLS domain. By subscribing to the rules of .MLS, publishers provide [...]

By |2018-05-03T21:25:21-07:00December 4th, 2011|Broker Technology Research, Main category, Marketing, MLS Insights|Comments Off on Dot MLS May Face a New Opponent
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FSBO Sites Grow as Broker and Franchises Languish

One of the pleasures of working at the WAV Group is the barrage of business questions that we are tasked to answer on a regular basis. Often, the questions challenge conventional understandings about the effectiveness of strategies in real estate. A key strategy discussion among executives at large broker firms and at large franchise organizations surrounds listing syndication to FSBO websites. Syndication strategies that each firm chooses varies relative to local market competition and consumer behavior. I highlighted that last sentence because it is the most important statement in this blog post. Many brokers and franchises are looking at what appears [...]

By |2018-05-03T21:25:21-07:00November 30th, 2011|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Strategic Planning|1 Comment
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