Update SentriLock(TM) card with your Blackberry(TM)

This is a nice video to share with your members/subscribers if you offer Sentrilock in your marketplace. REALTORS® on the SentriLock system can now complete full SentriCard® renewals on the go, anytime and anywhere their busy day takes them, by using any BlackBerry phone* and BlackBerry SmartCard Reader. System users can purchase a BlackBerry SmartCard Reader V2 directly from SentriLock for $199. The SentriLock BlackBerry Card Utility Program is free. Please fill out the form below to order a BlackBerry SmartCard Reader.WAV Group has long suggested that the Blackberry phones are the best choice of smart phones for the professional [...]

By |2018-05-03T21:26:06-07:00June 3rd, 2010|Broker Technology Research, Main category|Comments Off on Update SentriLock(TM) card with your Blackberry(TM)
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Android passes the iphone but is far behind Blackberry

  Big news from Googel Googles Android OS overtook the Apple iphone in US smartphone market share during the first quarter of 2010. Real Estate application developers should take note.  Many real estate technology providers have been quick to lead with iPhone apps, but have lagged in support for the Android or Blackberry.  This is not universally true - for example, GE led with their support for Palm, followed by Blackberry.  GE Announced this week that eKey support for iPhone. According to the NPD Group, Google now enjoys 28 percent of the smartphone market, earning the company the second-place spot [...]

By |2010-05-11T21:49:41-07:00May 11th, 2010|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on Android passes the iphone but is far behind Blackberry
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Dynamic Page Solutions releases indexable IDX solution

The National Association of REALTORS yielded to requests to allow agent and broker IDX listings to be “spidered” or “indexed” by search engines last year.  Prior to this ruling, the suggested NAR rules and regulations for IDX was to not allow this activity.  This change plays a significant role in search engine optimization whereby a search engine will ‘index’ every listing in an MLS along with all of the content associated with each listing and attribute that to the website. Most agent websites were previously only being indexed for 20 or so pages of content by search engines - examples would include [...]

By |2018-05-03T21:26:09-07:00April 20th, 2010|Broker Technology Research, Main category, MLS Insights|Comments Off on Dynamic Page Solutions releases indexable IDX solution
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Palm gives up and posts For Sale Sign – Lenovo suspected buyer

For sale: Slightly used, slightly abused, completely iconic mobile phone brand. Real fixer-upper, tons of potential. Yes, in a move that has been suspected by fans of the brand for some time now, Palm has put itself up for acquisition. The move comes after recent sales numbers for Palm’s Pixi and Pre units disappointed already low expectations, making the company’s independent survival all but impossible. Existing mobile brands HTC and Lenovo are rumored to be interested. Some question the wisdom of HTC buying the brand, as Palm’s operating system, WebOS, would clash with HTC’s Android system. But Lenovo? A purchase [...]

By |2018-05-03T21:26:10-07:00April 13th, 2010|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|Comments Off on Palm gives up and posts For Sale Sign – Lenovo suspected buyer
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Smarter Agent to sue Zillow, Trulia and others

Smarter Agent, provider of mobile search services for the real estate industry filed a law suit on March 26, 2010 in Delaware District Court to sue the following companies for infringement of their patent 35:271. Boopsie Inc. Classified Ventures LLC Hotpads Inc. IDX Inc. Move Inc. RealSelect Inc. Primedia Inc. Consumer Source Inc. Trulia Inc. Zillow Inc. ZipRealty Inc. Multifamily Technology Solutions Inc. dba MyNewPlace TRSoft Inc. dba Planetre […]

By |2018-05-03T21:26:10-07:00April 8th, 2010|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|2 Comments
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Middle Aged women dominate mobile social networking

Press Release from Neilson:  Women and people between 35 and 54 are most apt to perform social networking activities via mobile device, according to data from The Nielsen Company.  Since Women are a core audience for REAL Estate Marketing, it would seem that social mobile networking would be a good strategy for agents and brokers today. Mobile Social Networking Gender Gap A clear gender gap exists in social networking activity on mobile devices. In December 2009, Nielsen research indicates that women were responsible for 55% of mobile social networking activity, compared to 45% performed by men.   Forty-five percent of all mobile [...]

By |2018-05-03T21:26:13-07:00March 3rd, 2010|Broker Technology Research, Main category|Comments Off on Middle Aged women dominate mobile social networking
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Who will tie the data together in the MLS world?

If you have worked in the MLS world as long as I have you know how many moving parts there are in terms of technology to run the organization effectively.  With the creation of RETS, the so called “standard", the use of multiple modules to provide services has increased even more.  What has been obvious to me for many years looking at the industry’s technology, however, is that no one has done a good job of pulling all of the important data points together for the MLSs so they can run their organizations more effectively. Today, MLS systems do a [...]

By |2018-05-03T21:26:14-07:00February 24th, 2010|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Our Company, Twitter for Real Estate, Virtual Office Website Series|Comments Off on Who will tie the data together in the MLS world?
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RPR – To Join or Not to Join is Not the Only Question!

Since the announcement made by NAR on the formation of RPR and their public rollout at the NAR conference in San Diego, RPR and their proposed business model has been a major topic of conversation in MLSs across the U.S.  Some MLSs seem to think this is an idea long overdue while others have expressed “no interest” while most seem to be somewhere in between with a “wait and see” attitude. c planning session we facilitated for a major MLS the topic of RPR participation was, of course, discussed.  Our approach to the discussion, as with any business issue, is [...]

By |2018-05-03T21:26:15-07:00February 1st, 2010|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Product Management, Reports, Sales Advisory, Suveys and Research, Technology Evaluation|Comments Off on RPR – To Join or Not to Join is Not the Only Question!
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New Subscription Model needed for Broker CMA services

Brokers are facing new challenges in today’s economy.  Traditional firms have often focused on advertising or co-op advertising as a primary benefit to agents who join their firms.  The new broker model is different.  Brokers are turning more and more toward training agents and the offering of technology services that are vital to the success of real estate professionals today.  When brokers look at implementing technology services today, they face pricing challenges from vendors who are slow to understand the broker’s business model.  Companies who offer CMA products charge monthly fees per agent rather than bulk service fees – making [...]

By |2018-05-03T21:26:16-07:00January 26th, 2010|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on New Subscription Model needed for Broker CMA services
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Supreme Court Ruling impacts NAR

The Supreme Court made a significant ruling today that says the government may not ban political spending by corporations in candidate elections.  It is a great victory for the National Association of REALTORS' lobby group. They can spend as much as they want now. The case brought to the court was a residual of the McCain-Feingold Law that banned the broadcast, cable, or satellite transmission of 'electioneering communications' paid for by corporate or labor unions from their general funds in the 30 days before a presidential primary and in the 60 days before the general elections.  The Supremes ruled that [...]

By |2018-05-03T21:26:16-07:00January 22nd, 2010|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on Supreme Court Ruling impacts NAR
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Google uses direct mail for lead generation

  As you can see from the photo, my mail "in box" gets very little attention.  Imagine my surprise when I received a direct mail marketing piece from Google! For the past 5 years or so, real estate brokers and practitioners have been bludgeoned to believe that print marketing is dead, and that online marketing is the way to go.  One would think that there would be no better poster child for online marketing than the inventor of the concept - Google.  But alas, the king has revealed that online advertising on its own is not good enough.  Google realizes that direct mail, print advertising is [...]

By |2018-05-03T21:26:17-07:00January 21st, 2010|Broker Technology Research, Main category|Comments Off on Google uses direct mail for lead generation
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MARKETLINX LAUNCHES MOBILE MLS AUDIO SEARCH-Press Release

MARKETLINX LAUNCHES MOBILE MLS AUDIO SEARCH –VoicePad Technology Lets Agents “Search Any Home from Any Phone™"– SANTA ANA, Calif., Jan. 11, 2010 MarketLinx, Inc., a leading provider of information technology to the residential real estate industry and a member of The First American Corporation (NYSE: FAF) family of companies, announced today that it has partnered with VoicePad® to offer a mobile audio search tool to its MLXchange™, TEMPO™ and InnoVia™ multiple listing service (MLS) customers. Called VoiceLinx, the solution allows MarketLinx MLS users to hear spoken listing information from any mobile phone simply by calling a local phone number and [...]

By |2018-05-03T21:26:17-07:00January 11th, 2010|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Technology Evaluation|Comments Off on MARKETLINX LAUNCHES MOBILE MLS AUDIO SEARCH-Press Release
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