Bright MLS Launches Government Affairs Support for REALTOR® Associations

Associations gave birth to the MLS, and have maintained a colorful relationship with their technology progeny. Types of MLSs in America include Association owned and member governed; Association owned and broker governed; and of course, broker owned with no Association involvement. The relationship generally couples the non-for profit trade Association with the for-profit MLS technology company. The MLS pays dividends to their Association parent that stimulates non-dues revenue for the Association. One of the keystones of the incredible consolidation that created Bright MLS is the diversity of the 43 Association stakeholders. Mindful and respectful of the Association heritage of Bright [...]

By |2018-05-03T21:22:54-07:00March 16th, 2017|MLS Insights, Press Releases|Comments Off on Bright MLS Launches Government Affairs Support for REALTOR® Associations
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Smart MLS is Born with Merger of Connecticut’s Largest MLSs

It is a new day in Connecticut, the Constitution State. The Connecticut Multiple Listing Service, Inc. (CTMLS), and the Greater Fairfield County CMLS (GFC CMLS) together representing over 17,000 real estate professionals in Connecticut, will merge to form one MLS that will be called SmartMLS. Connecticut is the third smallest state in America by landmass, but at over 3.5 million people, the state is the 29th in population. It boasts the highest per capita income in America. The combined MLS will be among the 20 largest in the nation and perhaps in the top 10 in terms of dollar value [...]

By |2018-08-14T04:06:39-07:00March 14th, 2017|MLS Insights, Press Releases|Comments Off on Smart MLS is Born with Merger of Connecticut’s Largest MLSs
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MFRMLS Launches New Consumer Website

My Florida Regional MLS (MFRMLS) is one of the five largest MLS companies in America with more than 50,000 subscribers serving the central Florida region, including major US cities of Orlando and Tampa. They have operated an MLS consumer facing website since 2008 at MyFloridaMLSHomes.com . In an effort to improve the effectiveness of their consumer site as a subscriber benefit under NAR’s basic service guidelines, they have launched an entirely new site at https://www.state27homes.com/ When large MLSs launch consumer facing websites, WAV Group examines the strategy to observe best practices that other MLSs may learn from. There are a [...]

By |2018-05-03T21:22:54-07:00March 9th, 2017|MLS Insights|1 Comment
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MLSListings Inc. Becomes the First Real Estate Platform to Offer Chinese Translation

Sunnyvale, CA. – February 23, 2017 – Taking the concept of local real estate to new heights, MLSListings now offers the translation of listing information into Simplified Chinese for agents and their clients. This new program is the first step in removing potential language barriers from the real estate process. “We have one of the most culturally-diverse markets in the country. For many buyers and sellers, English is not their first language. To support our agents and brokers even better, we are integratin g translation into other languages, where we can, in the tools we offer, to help them provide listing information in the [...]

By |2018-05-03T21:22:55-07:00February 27th, 2017|Broker Technology Research, MLS Insights, Press Releases|Comments Off on MLSListings Inc. Becomes the First Real Estate Platform to Offer Chinese Translation
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Tech Firms Should Sell Solutions, not Software

For years, WAV Group has noticed that too many technology firms market and communicate to their customers in the wrong way. They spend all of their time in front of customers showing how their software works. It’s wrong. The only time that customers want to spend time looking at how your software works is when they are looking to replace an existing software system. Even then, the primary reasoning for wanting to replace their existing software has little to do with how the software works. The decision to change has more to do with user satisfaction or price. The way [...]

By |2018-05-03T21:22:55-07:00February 15th, 2017|Broker Technology Research, MLS Insights|Comments Off on Tech Firms Should Sell Solutions, not Software
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Is it really is possible to love your MLS?

Every Valentine’s Day, you can smell the roses, taste the chocolates and almost feel that love is in the air. It made me think of how so many companies attempt to “love” their customers, but often few customers actually love them back. In fact, from my own experience, it’s rare when a company consistently gets love letters – and rarely hate mail – from its customers. Over the last couple of decades, I’ve worked in the real estate and technology sectors, with dozens and dozens of companies that include several of the most well known brands, from hot startups to Fortune 500 [...]

By |2018-05-03T21:22:55-07:00February 14th, 2017|MLS Insights|Comments Off on Is it really is possible to love your MLS?
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Brokers and MLSs Get Paid To Display This Old House Content

In a press release today, Prem Luthra of Elm Street Technology unveiled his latest venture, a partnership with This Old House. You may know Prem from his work in marketing at MOVE, Cyberhomes, Real Estate Digital, Xome, and the like. One of his primary and lasting impacts to the real estate industry was the innovation around helping brokers and MLSs monetize the consumer traffic on their website. Real Estate content around listings has been pretty lack luster from the perspective of the consumer on most broker, agent, and MLS consumer facing websites. Simply stated, firms have lacked the internal resources [...]

By |2018-05-03T21:22:56-07:00February 2nd, 2017|Broker Technology Research, Broker-Agent Information, MLS Insights, Press Releases|Comments Off on Brokers and MLSs Get Paid To Display This Old House Content
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Forget About a Statewide MLS! How About a Statewide Consumer Site Instead?

As always there is chatter in our industry about more MLS consolidation.  After Ann Bailey’s proclamation that there should only be 12 MLSs in the United States at CMLS last year, I often get asked how many MLSs should we have?   Should we go for s statewide MLS? While it is logical in many markets to think about a statewide MLS or even multi-state MLS the politics and emotion surrounding a program like that is daunting.  The chances of getting 50 statewide MLSs is slim to none in the foreseeable future in my opinion. There IS a great way for [...]

By |2018-05-03T21:22:56-07:00February 1st, 2017|Broker-Agent Information, MLS Insights|Comments Off on Forget About a Statewide MLS! How About a Statewide Consumer Site Instead?
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Keep Up to Speed With The Ever Changing Trends of Real Estate This Year

With 2017 in full swing there is no better time to get prepared for the year ahead. WAVes of Change will provide you with most effective ways to help prep your association for the inevitable evolutions and revolutions the real estate industry may experience this year. We Attend the Events so You Don’t Have To We know how costly travel, hotel and expenses can be, especially for multiple people from your association to attend various major conferences throughout the year. Our educational webinars are centered around major conferences and will bring you updates straight from these sessions. Four times a [...]

By |2018-05-03T21:22:56-07:00January 26th, 2017|MLS Insights, WAVes of Change|Comments Off on Keep Up to Speed With The Ever Changing Trends of Real Estate This Year
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Broker Public Portal Inks Deal to Become Homesnap

●     Homesnap will be a national MLS consumer search portal ●     Portal will adhere to Fair Display Guidelines   ROCKVILLE, MD, January 19, 2017 -- Broker Public Portal, LLC and Homesnap, Inc. have executed final agreements to create the National Broker Portal, LLC, a joint venture that is equally owned by the two companies. The parties agreed that the best path to success would be served by forming a mutual partnership with Homesnap providing technology, brand and operational expertise to the new company, rather than composing a vendor agreement. The National Association of REALTORS modified their model MLS policy [...]

By |2018-05-03T21:22:57-07:00January 19th, 2017|Broker Technology Research, MLS Insights, Press Releases|Comments Off on Broker Public Portal Inks Deal to Become Homesnap
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Centers of Excellence: CEO Cameron Paine Leads Industry Transformation

Establishing Roots in Real Estate After working as the Director of Marketing & Professional Services at the Naples Board of Realtors in Florida, Paine moved on to the head position at the Bonita Springs-Estero Association, which, at the time, was a small association sandwiched between a megaboard in Fort Myers and another in Naples. As a contiguous market, all three were collaborating on building a jointly-owned and controlled MLS called Sunshine MLS. Uniquely, at the time, the project involved writing and producing MLS software. “It was a very educational experience that really prepared me to understand the critical technology pieces [...]

By |2018-05-03T21:22:57-07:00January 11th, 2017|MLS Insights|Comments Off on Centers of Excellence: CEO Cameron Paine Leads Industry Transformation
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RESO Standards Adoption Report

The Real Estate Standards Organization (RESO) has driven the most important data solution for real estate brokers over the past year. With support from the National Association of REALTORS®, all NAR® affiliated MLSs (think association-owned) are required to adopt the RESO standard for MLS data. This change compelled CoreLogic®, the nation’s largest MLS provider to make the changes to the MLS data feeds. Zillow Group also jumped into the mix with the acquisition of Bridge Interactive to complement RETSLY. But firms went further, and it‘s good for brokers. Prior to the NAR mandate to adopt RESO data dictionary, every MLS [...]

By |2018-05-03T21:22:57-07:00January 11th, 2017|Broker-Agent Information, MLS Insights|Comments Off on RESO Standards Adoption Report
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