What’s on your NAR Chicago Checklist? A Pre-NAR must read

My theory about conventions is this: if you plan your schedule well, your convention will go well. If you don’t, it won’t. It’s as simple as that. With Second City, our next destination, good planning could make or break how you measure the success of your NAR experience in the Windy City. Each year before I head out to the largest annual gathering of real estate agents and brokers, an estimated 20,000+ from across our nation, I like to look for some of the golden nuggets tucked away in the schedule and on the Expo floor. I cull through the info [...]

By |2018-05-03T21:22:35-07:00October 30th, 2017|Main category|0 Comments
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Brokers Must Immediately Audit Mobile

Mobile traffic is 50% for most brokers today. Sadly, the mobile solution that you purchased a year or two ago is probably behind the times. Not only does your website need to be “responsive” to any mobile browser, but you'd better have a damn good app too. The first thing that you should do is try it. Make sure that you download your app, and use it every time you need to look up something on property. Moreover, be sure to use the mobile browser. This consumer experience is lost on most brokerage operating principles. The second thing to do [...]

By |2018-05-03T21:23:33-07:00October 12th, 2015|Main category|1 Comment
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Prevention vs. Reaction

Written by: WAV Group guest contributor Lee Goldstein Recently a friend asked me to review some personal safety apps. Just to be clear, a personal safety app is an app that loads on to your smart phone and allows you to alert a handful of people, that you pre-defined, that you are in trouble.; or when you are overdue from an appointment. Additionally, some of these apps will also alert a call center that will then call the police. Finally, a variation on these concepts are wearable devices that do the same thing but are instead worn on your person. [...]

By |2018-05-03T21:23:45-07:00May 8th, 2015|Main category|0 Comments
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MLSListings in the Lead Pack of MLS Adopting Homesnap

Homesnap is approaching the Nation’s leading MLSs with one heck of a value proposition. The company optimizes all of the MLS data for mobile devices and delivers it through an app to agents…..for free. Well, its free for the first year. Homesnap is among a small handful of mobile solution providers that offer agent-only data.  The agents can access the full listing data along with showing instructions, commission splits, agent roster, and other confidential fields. The MLS data is organized and combined with census data, tax data, and geographic boundaries that are important to agents in the field. The solution [...]

By |2018-05-03T21:23:57-07:00October 16th, 2014|Main category, MLS Insights|2 Comments
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A New Way for MLSs to look at Mobile

You know the old expression, “If you can’t beat ‘em, join ‘em”? Well, MRIS has taken that to heart and created a new approach for mobile that may be worth taking a look at. Their key goal with any of their online marketing efforts is to generate leads and listing exposure for their customers.  They work hard with their site MRIShomes.com to do that and they work hard to make sure their prospecting solutions within their MLS system are effective, too. Now one of the largest MLSs in the country has added a new mobile tool to their quest to [...]

By |2018-05-03T21:24:09-07:00June 13th, 2014|Main category, MLS Insights, Technology Evaluation|0 Comments
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Contact Sync

Over the past few years, we have seen a shift in professional technology solutions for real estate that has been mostly characterized by “the move to mobile.” Generally speaking, applications that do not work on mobile devices, either using a mobile browser or using a mobile app, are being cast aside. But there are secondary realities about the shift that many software companies seem to have neglected, namely, contact record sync. Everyone who has a mobile device understands that contact records that are created on any device need to be synchronized across all devices. Having some contacts in one location [...]

By |2018-05-03T21:24:36-07:00May 9th, 2013|Broker Technology Research, Main category, Technology Evaluation|7 Comments
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Real Estate Mobile – Who Will Change the Paradigm?

I love mobile technology and I have really been enjoying watching the advent of some very cool products finally become real in our industry. We have been talking about it for years and today, finally, there are some excellent mobile tools on the market. Make no mistake, though, mobile is still in the baby step phase in my opinion and we are going to see some big advances in the coming years. Mobile, after all, is destined to become the norm rather than the add on, so rather than just catching up to our MLS desktop tools it will pass [...]

By |2018-05-03T21:24:37-07:00May 8th, 2013|Broker Technology Research, Main category, MLS Insights, Technology Evaluation|3 Comments
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iPad Is What Agents Want For Christmas

2012 was an outstanding year for real estate technology embracing mobile. 2013 will be even better. However, all of this new freedom functionality will be for naught if agents do not buy iPads. In November, WAV Group did a number of research projects that included information about the adoption of mobile in real estate. By our average numbers, 60% of agents now have a smartphone. 40% of agents have a tablet computer like an iPad. We would have served ourselves well to break out the types of devices that agents use by sorting Apple devices from Android devices, but we [...]

By |2018-05-03T21:24:45-07:00December 20th, 2012|Broker Technology Research, Main category, Technology Evaluation|0 Comments
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MLS Sales Opportunity With Leading Mobile Technology Company

Mobile Realty Apps has experienced outstanding growth over the past 12 months and has established itself as a leader in mobile technology for MLSs and real estate companies.  Winner of the 2012 “Most Innovative Real Estate Startup” at the Inman Conference in July 2012, Mobile Realty Apps offers a full set of leading edge mobile products for real estate professionals and the consumers they serve, from their custom branded native apps to their augmented realty technology HomeSpotter. Mobile Realty Apps is currently interviewing individuals who will lead their  sales to MLSs  nationally.  This individual will work closely with the national [...]

By |2018-05-03T21:24:50-07:00October 12th, 2012|Main category, Sales Advisory, Uncategorized|0 Comments
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MLS Mobile 2012 – White Paper – What You Need To Know

Mobile access to real estate information by both professional real estate agents and consumers is critical, but with few exceptions the real estate technology industry serving our professionals has been slow to react to these  mobile needs.  We still have MLS products that require you to use Microsoft Internet Explorer to access them and there are still MLSs that don’t have great solutions for using an iPad on the MLS. - Download White Paper Here This white paper looks at where we are today with mobile technology in our MLS industry and hopefully sheds some light on where things are [...]

By |2018-05-03T21:24:51-07:00September 21st, 2012|Main category, Reports|2 Comments
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MLS Wins Mobile, or Fails the Agent

If you have been to a real estate conference in the past three years, you may have heard a session about mobile technology. Those strange phones that every person in America carries with them everywhere they go is also a computer. Only a few hundred million people know this secret today. MOBILE IS A CORE MLS SERVICE Sorry for shouting and pardon my sarcasm.  Today’s MLS providers are failing to support agents (and consumers) with a mobile solution. This is not an opinion. It is a fact. We have surveyed agents everywhere in America, and at best, MLSs get a [...]

By |2018-05-03T21:25:07-07:00April 6th, 2012|Main category, MLS Insights|1 Comment
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