Has Online Marketing Peaked?

In one of my favorite articles from 2008, WAV Group suggested that newspapers are like nursing homes. At that time, newspaper advertising was in a steep decline as a result of the emergence of more affordable online options that promised better reach. My argument was, “This obsolete technology sucks millions of dollars away from more cost-effective marketing tools while delivering less every year. There are better uses for your budget, especially if you market goods and services to people who don’t remember the Truman Administration.” Job seekers go online to Craigslist, Monster.com, or Careers.com to find employment. Consumers go to [...]

By |2018-05-03T21:23:47-07:00April 1st, 2015|Broker-Agent Information, Main category, Marketing|Comments Off on Has Online Marketing Peaked?
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Fox and Roach Internal Marketing Excellence

Fox and Roach is among the largest real estate brokerages in America. They recently published an internal communications piece that is a great case study for how brokers stay connected to their agents using video, and move the needle on adoption of brokerage services. Watch this short 2 minute video https://youtu.be/cy_UUGiKcao Why I like it. First, its short. To many people try to say too much. Make your video quick, clear, and drive action. Second – its familiar – Fox and Roach does a great job of promoting people across the organization – staff, team leaders, top agents. Message – [...]

By |2018-05-03T21:23:47-07:00March 30th, 2015|Broker-Agent Information, Main category, Marketing, Our Services, Technology Evaluation|1 Comment
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WAV Group Partner Victor Lund to Speak at Swanepoel T3 Summit

WAV Group partner Victor Lund will be attending the Swanepoel T3 Summit in Las Vegas April 8th-10th. He will be giving a presentation entitled, “The Perspective of a Consultant.” Our firm is honored to be invited to this conference, which has quickly evolved into one of the most valuable conferences for CEOs in our industry to discuss big issues and opportunities for real estate. T3 is the flag that represents the three areas that the conference aims to deliver for attendees: Transcend, Transform, Thrive. What to expect Spencer Rascoff, CEO of Zillow Group, will be sharing his thoughts on the [...]

By |2018-05-03T21:23:48-07:00March 26th, 2015|Main category|Comments Off on WAV Group Partner Victor Lund to Speak at Swanepoel T3 Summit
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One Broker’s Experience with Digital Transaction Management

A broker friend of mine downloaded the WAV Group 2004 Broker Transaction Management study recently and gave me a call. Like every real estate broker in America, she has long adapted her business to online forms. Like most brokerages, she also confesses that they have a forms box of printed forms in every office. A few years ago, she made a decision to purchase digital signatures for all of her agents. Today, she is considering transaction management. Again. This is not her first visit to this consideration, but rather an annual trek that is part of her end-to-end customer experience [...]

By |2018-05-03T21:23:48-07:00March 26th, 2015|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on One Broker’s Experience with Digital Transaction Management
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Forward Looking Technology

2015 and 2016 will be years of incredible change in real estate technology. For too long, the real estate industry evolved in an eggshell whereby data, applications, and presentation layers were composite to one another behind most fragile and isolated shell walls. Today, we see systems that separate these three components of the technology to maximize the usefulness of this information to the industry and the consumers it serves. We Got You “We got you” is a statement that can have two meanings when a technology provider speaks it. It can take on the meaning of “we screwed you” or [...]

By |2018-05-03T21:23:49-07:00March 12th, 2015|Broker-Agent Information, Main category, Technology Evaluation|Comments Off on Forward Looking Technology
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Audit Third Party Portals Today

Brokerages publish listings to third party portals as a method of advertising homes for sale. As we mentioned in our paper, the Syndication Rats Nest (Download Report), every portal displays listings differently. Moreover, portals apply different rules on the same listing if it comes from a different data source. Confused? You are not alone. Portals are constantly battling on multiple fronts. They are innovating constantly to return better value to consumers and advertisers. On any given day they segment their consumer traffic to test innovation strategies. Sometimes your listings are folded into the mix in ways that you did not [...]

By |2018-05-03T21:23:50-07:00February 25th, 2015|Main category|Comments Off on Audit Third Party Portals Today
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Down Payment Resource™ Job Opportunity

   JOB OPPORTUNITIESAccount Manager   Down Payment Resource™ is seeking an Account Manager responsible for establishing and growing collaborative relationships with our customers and partners. With the goal of maximizing the growth and value of our existing client base, objectives for this position include strategic customer lifecycle management, customer adoption of Down Payment Resource products and services and customer satisfaction. Job requirements: Ability to work remotely Ability to travel frequently Thorough understanding of the real estate industry Knowledge of the home buying process, mortgage finance and homeownership programs 10 years of experience in real estate and account management Proficiency in [...]

By |2018-05-03T21:23:50-07:00February 24th, 2015|Main category, Our Services|Comments Off on Down Payment Resource™ Job Opportunity
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RETS Servers and Direct Feeds

The National Association of REALTORS MLS Issues and Policy Committee made a bold move to require RESO data dictionary complainant by Jan 1, 2016, and RESO RESTful web API by June 30, 2016. Further complicating the matters is the groundswell of considerations with third party portals making requests for MLS direct feeds. Data sharing between MLS systems, RETS Update, and system conversions taking place across the industry today deepen the data transport considerations. Wrapping it all together with a lit match could easily lead to mass hysteria. WAV Group took a look at what the largest MLSs in the nation [...]

By |2018-05-03T21:23:50-07:00February 20th, 2015|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on RETS Servers and Direct Feeds
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REALTORS® Federal Credit Union Update

At the New Orleans National Association of REALTORS® Convention in Expo, I had the chance to catch up with Chief Executive Wes Wiggins of JTHS REALTORS® in the great State of Florida. Wiggins has a long career of being on the forefront of operating leading MLSs around the nation. He is among the few who understand how excellence is developed in the Association of REALTORS® and in the Multiple Listing Service. After a long discussion of our industry, the conversation turned to the REALTORS® Federal Credit Union, as Wes had spoken with one of their representatives while ordering our beverages. [...]

By |2018-05-03T21:23:51-07:00January 21st, 2015|Broker-Agent Information, Main category|4 Comments
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WAV Group Named to the Swanepoel Power 200

The most comprehensive list of the most powerful and influential people in the real estate industry has once again been released. Known as the SP200 (Swanepoel Power 200), this annual list is published by Stefan Swanepoel every January. There have been numerous other lists from time to time, but the SP200 stands as a milestone in the comprehensiveness, detail and objectivity it strives to portray. You can review the entire 2014/2015 list in detail at www.sp200.com. Comparable to Forbes, Fortune, JD Powers and other outside the industry lists, the SP200 utilizes a large selection of criteria. It takes hundreds of hours [...]

By |2018-05-03T21:23:51-07:00January 14th, 2015|Main category|Comments Off on WAV Group Named to the Swanepoel Power 200
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Spending Over $60K Per Month on Zillow

It is not very hard to find out who Zillow's top customers are. Just visit the website and look at the Agent Reviews section. One of those top customers is Samer Kuraishi Group from the Washington, D.C. area. Samer is a second generation real estate agent. The brokerage, A-K Real Estate, Inc. ("A-K") is a boutique 40 agent firm, located about two blocks from the White House, that was founded by his father. Together, they have grown the company significantly, supporting consumers in Maryland, DC, and Virginia. Much of the company's growth has happened over the past few years and was [...]

By |2018-05-03T21:23:51-07:00December 23rd, 2014|Broker Technology Research, Main category|1 Comment
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News Corp Announces New Leadership At Move, Inc.

Ryan O’Hara Named CEO New York, NY (December 17, 2014) – News Corp announced today that Ryan O’Hara will become Chief Executive Officer of Move, Inc. (“Move”), effective January 5, 2015. Mr. O’Hara will replace CEO Steven Berkowitz, who has led the company since January 2009. News Corp acquired Move, a leading provider of online real estate services, including realtor.com®, last month. “We are excited to have secured Ryan O’Hara to take the helm at Move, given his record of transforming businesses in the digital age and his clear determination to accelerate the growth of the company. We are also [...]

By |2018-05-03T21:23:52-07:00December 18th, 2014|Press Releases|Comments Off on News Corp Announces New Leadership At Move, Inc.
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