Climate change is more than a catch phrase to promote environmental policy, it is a measurable shift in our environment taking place where we live. Now there is a tool that tells how much that change is impacting what we call home.
TAKING BACK CONTROL: Top Real Estate Teams Ditch the Big Portals for Their Own Branded Google PPC and Social Media Lead Generation Campaigns
The biggest and most successful agents and teams are reclaiming control of their own brand and marketing by working with real estate focused digital marketing companies like Ylopo.
Effective January 2021, Zillow will end the free syndication of rental listings from your MLS.
The early adopter train has left the station for most multiple listing services and REALTOR® Associations (not all) on rentals. But it’s not too late to make a place for this growing aspect of the housing industry.
We’ve put together an extensive list of what your MLS should expect…no, demand from the vendors you work with. Many of these concepts cover everything we’ve learned at WAV Group as consultants to several real estate organizations.
MLSs and rental tools have not been usual companions, but innovative alliances, such as the one forged by industry leader, Bright MLS and rental “re-imaginer,” RentSpree are proving why the MLS should embrace rental tools for subscribers.
National REALTOR® Safety Month is designated by the National Association of REALTORS, (NAR), as a time to focus on safety strategies and tactics.
Fair Housing Is Ultimately Local, Like Real Estate – National Association of REALTORS Declaration Must Trickle Down
Housing discrimination is a crime, punishable by federal fines exceeding $100k and other punitive measures, yet one that is still committed around the country even today. As NAR and the Urban Institute suggest, a first step in a solution framework to combat housing discrimination begins at the local level.
A clearly communicated story is the backbone of a strong marketing strategy. And the basis for your communications tactics.
A strategic plan is a persistent nudge reminding an organization who they are, what they stand for, what they have accomplished, what they want to accomplish and when, and how it all fits into their industry.
If there ever was a time for MLSs and Associations to have a communications plan, it is now. 2020 lived up to its moniker by giving us clear vision into the unbelievable. And all bets are off in assuming we know what the future will bring. When you prepare a media plan, you are creating a communications system that can stand up to uncertain times in 2020 and beyond.