Zillow launches Zillow Pro: client tracking enters a new phase
It is a logical evolution of customer for life solutions, but it also raises new questions about privacy, data sharing, and competitive dependence.
The Zillow ChatGPT Integration of IDX Data: A Test of Opinion
If MLSs provide a standardized, policy-compliant way for AI systems to query listing data (with proper guardrails), then any broker or authorized app can use it and we maintain a level playing field and oversight.
Zillow seeks forgiveness, not permission: MLSs must enforce cooperation in the AI era
Zillow built its business on cooperation. Now it’s the MLS’s job to defend it.
AI as an Asset: Why Ownership Matters
AI is more than just technology; it is an extension of organizational memory, judgment, and foresight, expressed through software.
Zillow’s trust with consumers is under fire
If consumers begin to feel the platform is steering them into costly, undisclosed arrangements, that trust frays. And once lost, it’s difficult to rebuild.
HAR and NTREIS launch reciprocal access through Cotality IntraMatrix creating nearly statewide MLS access
These agreements underscore the MLS’s role as a foundational asset for the industry. Brokers, teams, agents, and clients all benefit from a more connected system that delivers accuracy, transparency, and reach.
Real Estate Webmasters launches “Conversations” to boost sales growth with GenAI
By bringing AI into the CRM itself, Real Estate Webmasters avoids the distraction of standalone tools and makes AI a natural part of the sales process.
Why eSignature is real estate’s most essential technology—and its next battleground
Size matters in this battle. If State Associations and leading Franchises that serve over 100,000 real estate agents start selecting the same provider, a king will be crowned.
HAR commercial listing playbook is an example for all MLSs
HAR’s success shows that when MLSs commit to every corner of the real estate marketplace, they deliver lasting value to their members and the public.
Zillow class action and what it means for paper-broker referrals
If the allegations hold, the industry will either need to raise its transparency, shift fee practices, or face regulatory and litigation risk. Agents, brokers, MLSs, and portals should assume change is coming and plan accordingly.
AI bots could be the next must-have member benefit for REALTOR® associations
The opportunity is immediate, but so is the risk of inaction. Associations that fail to deliver this benefit may watch brokers and vendors seize the role of trusted daily guide. The time to act is now.
Home Services By Referral Only: The Hidden Network of Elite Contractors
As it turns out, brokerage companies that collaborate with successful local businesses for co-marketing are more compelling together than they are when they market themselves independently.