Both firms already dominate consumer search in their regions, and the addition of HomeSearch AI strengthens that position by delivering a search experience that feels conversational and intuitive.
Acquisitions aren’t just about expansion. They’re about leverage – getting more from every agent, every lead source, and every dollar spent.
If you haven’t started yet, this is the perfect time to design your AI strategy and deployment plan with tax credit eligibility in mind.
By uniting under one banner, a local powerhouse gains the scale, resources, and marketing reach of the largest family-owned real estate brokerage in America.
The partnership is the marriage between engaging technology and the traffic offered through MLS integration.
We don’t believe your data or your strategy should live inside vendor-run ecosystems.
It’s a decisive moment in the fight to restore control of listings, accuracy of data, and the consumer relationship to the brokers and MLSs who create and manage this marketplace every day.
Together, these features aim to save time, reduce manual entry, improve listing accuracy, and make search more intuitive for buyers – all without changing how agents currently use their MLS.
This isn’t just a CoStar-Zillow clash. It’s a wake-up call for the entire industry. The implications ripple across MLSs, brokerages, portals, and vendors.
To continue providing meaningful value, MLSs must align closely with broker priorities, support their evolving strategies, and help them regain competitive footing in a rapidly changing marketplace.
Ira didn’t mince words. MLSs are at a turning point. “If they don’t provide MCP servers to their participants, brokers and vendors will build their own. And those systems will bypass the MLS entirely.”
We’ll be getting into the mechanics of how capital, founders, and strategy come together to shape what’s next in real estate technology.
