These agreements underscore the MLS’s role as a foundational asset for the industry. Brokers, teams, agents, and clients all benefit from a more connected system that delivers accuracy, transparency, and reach.
By bringing AI into the CRM itself, Real Estate Webmasters avoids the distraction of standalone tools and makes AI a natural part of the sales process.
Size matters in this battle. If State Associations and leading Franchises that serve over 100,000 real estate agents start selecting the same provider, a king will be crowned.
HAR’s success shows that when MLSs commit to every corner of the real estate marketplace, they deliver lasting value to their members and the public.
If the allegations hold, the industry will either need to raise its transparency, shift fee practices, or face regulatory and litigation risk. Agents, brokers, MLSs, and portals should assume change is coming and plan accordingly.
The opportunity is immediate, but so is the risk of inaction. Associations that fail to deliver this benefit may watch brokers and vendors seize the role of trusted daily guide. The time to act is now.
As it turns out, brokerage companies that collaborate with successful local businesses for co-marketing are more compelling together than they are when they market themselves independently.
As AI reshapes our industry, this much is clear: the MLS that provides the MCP server becomes the source of truth.
For real estate brokerages and MLSs, the parallels are striking. The same challenges Fortune 500 firms face with AI are the ones our industry must prepare for as agentic AI becomes central to brokerage operations, MLS data services, and consumer experiences.
GO Network, Keller Williams’ largest franchisee, has officially launched Creative Studio — an in-house, full-service branding concierge that takes Realtors® from generic templates to fully developed, custom-tailored brand identities. It’s a bold step that demonstrates how brokerages can move beyond standard marketing support to deliver services that truly differentiate both the agent and the company.
WAV Group recently had the opportunity to sit down with Todd Teta, Chief Product and Technology Officer at ATTOM Data. Todd has spent his career at the intersection of product and technology, with deep roots in real estate, mortgage, and property data. Since joining ATTOM in 2016, he has guided the company’s transformation from RealtyTrac, a foreclosure portal, into one of the industry’s leading pure-play data licensing firms.
The lesson for brokerages is clear: owning the AI orchestration layer is how you future-proof your business and create experiences that Compass is previewing here. The stakes are high.
