Victor Lund, Author at WAV Group Consulting

Dot MLS on Hold?

The Los Angles Times reported today that ICANN, the international non-profit that manages internet top level domains has indicated that they will not be releasing any new TLDs at this time. If you believe the article, this will stall the efforts of the MLS Domains Associationand the Canadian Association of REALTORS who were hopeful that they would be successful at securing the .MLS domain extension for real estate. (MLS Domains and the Canadian Associaton of REALTORS announced that they are working together). But alas, the news sometimes gets it wrong. Which may be the case here according to MLS Domains [...]

By Victor Lund|2018-05-03T21:24:56-07:00June 29th, 2012|Main category, MLS Insights|Comments Off

RE Technology Releases 2012 MLS Technology Guide

MLSs seeking to educate themselves and their members about technology, as well as discover sources of non-dues revenue, can leverage this easy-to-use guide. Arroyo Grande, CA (June 2012) – MLSs and real estate Associations face myriad challenges in today’s changing technology landscape. A new guide from leading real estate technology media site, RE Technology, aims to assist them in overcoming these challenges with descriptions of leading tech companies and products. Interested organizations can download the 2012 MLS Technology Guide for free at RETechnology.com. Information in the guide is presented in a clear, concise format. Product categories covered include agent ratings, [...]

By Victor Lund|2018-05-03T21:24:56-07:00June 27th, 2012|Broker Technology Research, Main category, Marketing, MLS Insights, Press Releases, Technology Evaluation|Comments Off

CoreLogic 2012 User Group Meeting and Summit

WAV Group partner, Victor Lund will be attending the 2012 CoreLogic User Group Meeting and Summit in Chicago next week. The event looks to be information-filled with presentations that provide insight in guidance into the future developments of MLS systems that power about half of America's MLS. Some of the topics include updates on the ongoing development of the core functionality in Fusion MLS, Matrix, and Tempo. These systems are deployed to many of the largest MLSs in the country. CoreLogic will also be releasing information on advances in Mobile, Fusion CMA, Social Media, Fusion Contact Management, Fusion Stats Pro, [...]

By Victor Lund|2018-05-03T21:24:56-07:00June 13th, 2012|Main category, Strategic Planning, Suveys and Research, Technology Evaluation|Comments Off

Market Leader Ships SharperAgent to 100,000 customers

Market Leader had a reseller agreement with Imprev, the leading Agent, Broker and Franchise marketing services provider for years. It was successful, and the relationship ended amicably when Market Leader purchased Imprev's competitor, SharperAgent. The effort was in concert with Market Leader's strategic vision of building an end-to-end platform that supports real estate professionals from lead generation to closing and customer retention. Market Leader announced today that the Sharper Agent marketing suite has been integrated into all of the Market Leader products and made available to all 100,000 agents who are registered to that platform. In concert with the release, [...]

By Victor Lund|2018-05-03T21:24:59-07:00June 5th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Press Releases|1 Comment

Edina Realty and Broker Syndication Choices

The news of Edina Realty pulling their listing from Realtor.com have been rippling through the industry since announced. There are probably a small handful of brokers who have done the same, but that is about it. This became newsworthy because Edina Realty is a big broker – really big. Moreover, the parent company, Home Services of America is second only to NRT in terms of being the largest brokerage in America. NRT has about 750 offices and 250,000 sides. Home Services have about 300 offices and does about 125,000 sides. There is a lot at stake for syndication and online [...]

By Victor Lund|2018-05-03T21:25:00-07:00May 25th, 2012|Broker Technology Research, Main category, Marketing, Strategic Planning|Comments Off

Marketlinx launches Mobile with Search and Edit

Somehow, we missed a memo. With very little fanfare or promotion, Marketlinx has launched their mobile solution and it claims to do most of the things that WAV Group claimed many MLS apps fell short on. We have had a lot of debates about MLS mobile applications. Some of us believe that it should be a fully featured MLS experience - allowing users to do any task on mobile that they could do on a desk top. Critics of this belief claim that adding a listing on mobile is absurd. I would concede that for now. But all pundits agree [...]

By Victor Lund|2018-05-03T21:25:00-07:00May 24th, 2012|Main category, MLS Insights|2 Comments

Edina Realty Says Goodbye to Non-Broker-Controlled Websites

Edina, Minn. – May 22, 2012 –Edina Realty announced today that it will no longer send its property listings to Realtor.com. However, due to technical issues, the company advises that it could take 10 days or more for its entire listings database to disappear from Realtor.com. Last November, Edina Realty also made a strategic move to stop sending its real estate listings to Trulia.com, a non-broker-controlled real estate aggregator. Edina Realty is participating in a nationwide outcry against non-broker-controlled websites over concerns with data inaccuracy and consumer privacy. Another cause for concern is the fact that sales leads often go [...]

By Victor Lund|2018-05-03T21:25:01-07:00May 22nd, 2012|Broker Technology Research, Broker-Agent Information, Main category|3 Comments

NAR Honors David Charron as Top Industry Leader

Charron is a 2012 Inductee to the National Association of REALTORS® Dr. Almon R. (Bud) Smith, AE Leadership Society Metropolitan Regional Information Systems, Inc. (MRIS) today announced that its President and CEO David Charron has been named to the National Association of REALTORS® Dr. Almon R. (Bud) Smith, RCE, AE Leadership Society (Smith Society) - one of the real estate industry’s most coveted awards for excellence in industry and professional leadership. Charron, along with the other 2012 winners, will be awarded the honor today at the NAR Midyear Conference in Washington, D.C. The purpose of the Smith Society is to recognize those [...]

By Victor Lund|2018-08-20T07:19:04-07:00May 22nd, 2012|Main category, MLS Insights, Press Releases|Comments Off

Mobile MLS

(This article ran previously in the WAV Group Newsletter released on Friday. We received feedback that despite our rant, some MLS iPad apps are quote good. If you would like to nominate an iPad app that is great, leave a comment below. It should, at a minimum, offer add/edit capabilities - adding photos would be a home run) Some MLS providers and Associations have heard just about enough excuses when it comes to mobile. Vendors have been dragging their feet on supporting full mobile MLS, and it is a real problem. Only one MLS vendor with more than a dozen customers [...]

By Victor Lund|2018-05-03T21:25:01-07:00May 15th, 2012|Main category, MLS Insights|Comments Off

A Case of Concern Embedded Search and Display

IDX for Facebook There is some degree of discussion about the notion that the IDX rules may be expanded to support Embedded Search and Display on websites or displays not under the apparent control of the broker. I believe that this is too risky, too hard to control, and beyond the bounds of IDX as currently discussed. New thinking is needed and proposed herein. The foundation of new thinking is that MLSs may approve certain websites for embeddable display as a matter of local rule. Embedded Search and Display Defined Many real estate technology thinkers have discussed the [...]

By Victor Lund|2018-05-03T21:25:01-07:00May 14th, 2012|Main category, MLS Insights|2 Comments

Rapattoni and iHomefinder Partner on VCCAOR Website

Rapattoni has long offered Association websites and MLS consumer property search solutions in the markets that they serve. I believe Rapattoni may have been among the pioneering MLS vendors at offering such a solution. Having said that, there has been little attention paid toward innovating the search component of that platform. In the deployment of the new website, Rapattoni and iHomefinder collaborated to deliver an elegant solution. This week, the California based Ventura County Coastal Association of REALTORS (VCCAOR) debuted their new website powered by iHomefinder. Board President Cindy Diaz-Telly spoke with the WAV Group about the site. According to [...]

By Victor Lund|2018-05-03T21:25:02-07:00May 14th, 2012|Main category, Marketing, MLS Insights|Comments Off

MLSs and the Marketing Center
Gallery
MLSs and the Marketing Center

Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights

MLSs and the Marketing Center

MLSs have long been a marketing center in some small way. Agents working with buyers and sellers create reports that are organized to provide listing information to clients. The reports are very useful, but aside from the ability to insert a broker logo, agent photo, and contact information, the design of these reports often falls short of achieving the goal of a well-branded and unique marketing piece. Some MLSs have begun to partner with providers to enhance or augment this MLS system functionality, and offer marketing systems that have full feature functionality. MRIS, Metrolist Colorado, MLSListings, MLSLI, and a handful [...]

By Victor Lund|2018-05-03T21:25:02-07:00May 14th, 2012|Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights|Comments Off

About Victor Lund