Victor Lund, Author at WAV Group Consulting

Mid-Year Party and Tech Guide

The Annual RE Technology Midyear Party is scheduled for Wednesday, May 14th at a secret location 1 mile from the Omni/Wardman hotels. The limit of people this year is 200, so if you would like to buy tickets or be a sponsor – contact victor@wavgroup.com. The entertainment will be the SuperStar Factory band featuring our favorite Miss Wendy Moten. This sells out fast. Proceeds go to the venue and the band. Many of you have been associated with the WAV Group for many years now. You remember that from 2003 to 2011 we published the annual MidYear Technology review. It [...]

By Victor Lund|2018-05-03T21:24:15-07:00March 13th, 2014|Main category, Our Company|Comments Off

How Data Killed The REALTOR

If you look at the demise of Encyclopedia Britannica, you see a clear roadmap of how history will repeat itself to cause the demise of the REALTOR®. Up until 1994, the Britannica sales associates sold about 120,000 hard copies. Salespeople consumed the most amounts of profits from the transaction. The salespeople at Encyclopedia Britannica protected their data. The three or four thousand pages of the books were protected by copyright. Then came the Internet, and more importantly, Wikipedia. The Britannica sales person was disrupted by a price point of free. The cost of data was disrupted by user-generated content. Adapt [...]

By Victor Lund|2018-05-03T21:24:16-07:00March 13th, 2014|Broker-Agent Information, Main category, MLS Insights|7 Comments

The Speed Of Need
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The Speed Of Need

Main category, MLS Insights, Strategic Planning

The Speed Of Need

We know that companies are created when they meet the needs of their customers. But, what we fail to understand is the nature and complexity of Need. Need is a singular thing that is driven by a vast array of attributes. The most common attributes are Price, Functionality, Customer Service, and Relationship. But there is a new attribute of need which I call the Speed of Need. Price is a fundamental attribute of need. Customers must be able to afford a product or service if it is ever going to fulfill the need. Functionality is another fundamental of need. Even [...]

By Victor Lund|2018-05-03T21:24:16-07:00March 10th, 2014|Main category, MLS Insights, Strategic Planning|Comments Off

New Listing Alerts Favor Portals
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New Listing Alerts Favor Portals

Main category, MLS Insights, Technology Evaluation

New Listing Alerts Favor Portals

Sometimes you really need to dig into the nitty-gritty details of something to understand how home shoppers behave and why they make choices when using online property information websites. For this particular case study, I am looking for a multi-unit residential complex in North Hollywood, CA. The Dynamics I am working with a REALTOR® - actually a team of REALTORS®. They “found me” through a sign call when I was driving neighborhoods. My needs – An investment property that is walkable to dance studios since parking is horrid. Parking. Cash-flow neutral with 25% down. Safe neighborhood. North Hollywood is part of [...]

By Victor Lund|2026-02-02T13:55:28-08:00March 10th, 2014|Main category, MLS Insights, Technology Evaluation|1 Comment

ePropertyExtra from CoreLogic

CoreLogic sent out an email recently about eProperty Extra that was forwarded to WAV Group by numerous MLS with tons of questions. Rather than answer each of them individually, here is an overview that may be helpful in understanding the program so that you may facilitate a consideration by your board of directors. What is it? eProperty Extra is a rewards and loyalty program. 30,000 brands make their products available at a discount. Moreover, users get points when they buy through the program that can be exchanged for other benefits and merchandise. Agents will save money on many of the [...]

By Victor Lund|2016-06-30T05:16:31-07:00February 24th, 2014|Main category, MLS Insights|Comments Off

What MRED Teaches Us About Mobile

Midwest Real Estate Data (MRED) is the MLS of the Chicagoland area. It encompasses Chicago and the surrounding region. It is among the largest MLSs in the nation. As you know, here at WAV Group, we love data and charts. Any ability to track trends in our industry that are supported by data lends credence to the strategic planning efforts across our industry. Let's take a closer examination of this graph. Copyright 2014 Chicago Agent magazine, reprinted with permission Adoption Curve The first thing you'll notice is that mobile adoption is not a hockey stick. It was in 2011 [...]

By Victor Lund|2018-05-03T21:24:16-07:00February 14th, 2014|Broker Technology Research, Broker-Agent Information, Main category, Technology Evaluation|Comments Off

Hybrid Regionalization – Right For Your MLS?

We all know there are too many MLSs in the US and over the years the real market areas have expanded forcing agents to belong to multiple MLSs in many areas. This means more costs, data inefficiencies and often the need to learn and operate multiple MLS systems. It isn’t good for brokers, agents or consumers so why hasn’t their been more consolidation of MLSs more quickly? The answer, of course, is protectionism. Even though consolidation would be in everyone’s best interest there is still a local desire to maintain control and identity at the MLS level. Brokers also worry [...]

By Victor Lund|2018-05-03T21:24:17-07:00February 10th, 2014|Main category, MLS Insights, Our Services, Technology Evaluation|4 Comments

Invitation to Participate in the 2014 WAV Group Broker Technology Adoption Survey

As real estate agents and brokers strive to develop a process to improve every area of their trade, technology supports them. However, with so many solutions, it is difficult to understand what solutions count the most and to whom. Think of the long list of solutions – website, lead management, CRM, drip marketing, email marketing, CMA, email, transaction management, document management, online advertising, SEO, listing syndication, tax systems, mobile solutions for everything, scheduling software, accounting systems, market stats, digital signatures, forms software, recruiting tools. It is quite a list. The goal of the Broker Technology Adoption Survey is to understand [...]

By Victor Lund|2018-05-03T21:24:17-07:00February 5th, 2014|Broker Technology Research, Main category, Our Services, Technology Evaluation|Comments Off

Swanepoel Trends Report Book Review
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Swanepoel Trends Report Book Review

Main category, Press Releases

Swanepoel Trends Report Book Review

If you buy one book this year, make it the Swanepoel Trends Report. It is excellent. Swanepoel took a different approach to his annual report this year and its brilliant. Swanepoel outlines 10 topics and invites industry leaders to write a page or two about their impression. At the end of the chapter, he wraps it all up into a summary. Gary Keller on Change and Innovation states that there ”is a battle over who will provide the public with their listing data….brokerages are beginning to realize that if they don’t step up and become the solution they will at [...]

By Victor Lund|2018-05-03T21:24:17-07:00February 4th, 2014|Main category, Press Releases|2 Comments

Leveling the Playing Field Leads to Disaster
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Leveling the Playing Field Leads to Disaster

Broker-Agent Information, Main category

Leveling the Playing Field Leads to Disaster

I read a story today about a social studies professor who engaged his students in an experiment to demonstrate the long-term effects of socialism or leveling the playing field. This is a topic that is so dear to the hearts of today's real estate brokers that I could not resist sharing the story. The day of the first test, the teacher advised the students that he would average the score of each student and issue the average grade to everyone. The students took the test. The average was a B, and everyone was given a B. As you can imagine, [...]

By Victor Lund|2018-05-03T21:24:17-07:00January 31st, 2014|Broker-Agent Information, Main category|Comments Off

Correcting False Consumer Beliefs About the Real Estate Market

On the January 22nd, hundreds of real estate professionals joined Victor Lund on the webinar, "How to Combat Misinformation about the Real Estate Market." Attendees learned about data-based strategies and tools they can use to correct erroneous beliefs that consumers have about the market, like prices and home values. It begins with education. We heard from two brokers, Ed Finlan of Ed Finlan Group-Keller Williams Western Realty and Amy Gallagher of Century 21 Hometown Realty, on how they're leveraging these new data tools to communicate correct information to consumers online and gain credibility as knowledgeable local market experts. The webinar [...]

By Victor Lund|2018-05-03T21:24:17-07:00January 29th, 2014|Main category|1 Comment

Peoplework Book Review

I participated in my first Kickstarter project this year. If you do not know about Kickstarter, it is an online company that helps creative people fund their projects. In this case, the Kickstarter project funded a book called Peoplework, rather than a piece of art or a music album or such. The authors of Peoplework are Austin Allison and Chris Smith, with a byline to Austin's company dotloop and mentions of support from LaunchSquad, 1000Watt, Nathan Scherotter and 260 people who contributed $73,000 to get the book to press. I mention this because the story about how the book was [...]

By Victor Lund|2018-05-03T21:24:17-07:00January 28th, 2014|Main category, Our Services|Comments Off

About Victor Lund