SEO Or Search Marketing For Brokers

We just escorted a client though a double audit of their search engine optimization on their broker website.  We reviewed Domain Authority and ranked it against their competition and saw a range of authority from 44 to 48 for leading broker websites. We reviewed Moz Report, CheckPageRank.net, and others. We carefully analyzed all area search keyword traffic using a combination of searches that include Neilson, ComScore, Google Analytics, and Hitwise. You can ignore any site data from a third party that is free (i.e. Quantcast and other free services are way off). Too often, firms look too closely at their [...]

By |2024-01-05T21:01:50-08:00March 28th, 2017|Broker Technology Research, Marketing, SEO, Strategic Planning|Comments Off on SEO Or Search Marketing For Brokers
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Effective Ways to Generate Seller Leads

WAV Group recently did an audit of a broker’s lead strategy, and it caused a bit of a eureka moment for the broker. We found they needed to stop focusing on buyer lead generation immediately and focus on seller lead generation. As a consulting firm, WAV Group has a full bag of executional tricks for firms to consider when they are setting strategy. The way that these activities are implemented and driven though the culture of an organization is the secret to success. We considered a few of these strategies in our latest study entitled Generate Seller Leads: Don’t Worry About [...]

By |2018-05-03T21:22:54-07:00March 24th, 2017|Our Company, Sales Advisory, Strategic Planning|1 Comment
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CoreLogic Upgrades Trestle

Close to 100 multiple listing organizations representing approximately 500,000 subscribers have signed up for Trestle IRVINE, Calif., March 22, 2017— CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, today announced the launch and immediate availability of an upgraded version of Trestle™, the national data marketplace created by CoreLogic to address the fundamental data access problems that real estate brokers, technology providers and multiple listing organizations struggle with every day. The upgrades support core contracting and data distribution via the Trestle platform. The endto-end workflow makes it easier for technology providers to establish business relationships with [...]

By |2018-05-03T21:22:54-07:00March 22nd, 2017|Press Releases|Comments Off on CoreLogic Upgrades Trestle
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Bright MLS Launches Government Affairs Support for REALTOR® Associations

Associations gave birth to the MLS, and have maintained a colorful relationship with their technology progeny. Types of MLSs in America include Association owned and member governed; Association owned and broker governed; and of course, broker owned with no Association involvement. The relationship generally couples the non-for profit trade Association with the for-profit MLS technology company. The MLS pays dividends to their Association parent that stimulates non-dues revenue for the Association. One of the keystones of the incredible consolidation that created Bright MLS is the diversity of the 43 Association stakeholders. Mindful and respectful of the Association heritage of Bright [...]

By |2018-05-03T21:22:54-07:00March 16th, 2017|MLS Insights, Press Releases|Comments Off on Bright MLS Launches Government Affairs Support for REALTOR® Associations
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Smart MLS is Born with Merger of Connecticut’s Largest MLSs

It is a new day in Connecticut, the Constitution State. The Connecticut Multiple Listing Service, Inc. (CTMLS), and the Greater Fairfield County CMLS (GFC CMLS) together representing over 17,000 real estate professionals in Connecticut, will merge to form one MLS that will be called SmartMLS. Connecticut is the third smallest state in America by landmass, but at over 3.5 million people, the state is the 29th in population. It boasts the highest per capita income in America. The combined MLS will be among the 20 largest in the nation and perhaps in the top 10 in terms of dollar value [...]

By |2018-08-14T04:06:39-07:00March 14th, 2017|MLS Insights, Press Releases|Comments Off on Smart MLS is Born with Merger of Connecticut’s Largest MLSs
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What Does $1 Billion Look Like?

Last year HomesUSA.com’s Ben Caballero, who has been atop of the REAL Trends/WSJ “The Thousand” list of real estate agent rankings for both total dollar volume and number of transactions since 2013, became the “World’s First Billion Dollar Producer.” It’s a feat that’s hard to get our heads around because we toss around the term “billion” so frequently we forget how truly breathtaking this accomplishment is. From a PR point-of-view, it presented a significant challenge in finding a way to put what Ben had done in the proper perspective. That was the test we faced at WAV Group Communications when [...]

By |2018-05-03T21:22:54-07:00March 10th, 2017|Main category|Comments Off on What Does $1 Billion Look Like?
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MFRMLS Launches New Consumer Website

My Florida Regional MLS (MFRMLS) is one of the five largest MLS companies in America with more than 50,000 subscribers serving the central Florida region, including major US cities of Orlando and Tampa. They have operated an MLS consumer facing website since 2008 at MyFloridaMLSHomes.com . In an effort to improve the effectiveness of their consumer site as a subscriber benefit under NAR’s basic service guidelines, they have launched an entirely new site at https://www.state27homes.com/ When large MLSs launch consumer facing websites, WAV Group examines the strategy to observe best practices that other MLSs may learn from. There are a [...]

By |2018-05-03T21:22:54-07:00March 9th, 2017|MLS Insights|1 Comment
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Big Brokers Need To Stake Their Claim Or Risk Annihilation

The start of 2017 has been like no other in real estate. We have just completed our cycle of strategic planning for brokers in real estate and every large broker is facing the same issues. Remember the folklore about the dodo bird. The species lived in a world that was so plentiful; it lost its ability to fly. In the end, that was its undoing. If large firms are not careful, they could walk off the same cliff. Small Firms Are Out Recruiting Large Firms Large real estate firms have become easy recruiting targets for small firms. The big guys [...]

By |2018-05-03T21:22:54-07:00March 9th, 2017|Broker-Agent Information, Main category, Recruiting|Comments Off on Big Brokers Need To Stake Their Claim Or Risk Annihilation
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CoreLogic Announces Integration with Centralized Showing Service

CoreLogic just announced a significant agreement that will integrate its Matrix MLS platform with Centralized Showing Service (CSS). The scope is huge as Matrix is North America’s most popular multiple listing platform and today serves 650,000 real estate professionals. Under the agreement, CoreLogic will integrate and offer CSS appointment scheduling services to clients of Matrix and other CoreLogic real estate solutions. This is a big win for CSS too, which before this announcement, reached 170,000 agents. The CoreLogic connection will deliver to CSS a much bigger footprint with the Matrix integration. Here is the news release:  CORELOGIC TO INTEGRATE CENTRALIZED SHOWING [...]

By |2018-05-03T21:22:54-07:00March 2nd, 2017|Broker Technology Research, Broker-Agent Information, Press Releases|Comments Off on CoreLogic Announces Integration with Centralized Showing Service
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Independent Brokers Find Their Secret Sauce

Real Estate is among the most competitive industries in America. On Main Street in America, only clothing stores and restaurants have as many offerings. Although Leading Real Estate Companies of the World is the clear leader in the independent broker category; they focus primarily on the largest independent brokerage in a given community. Franchise Organizations have set their eyes on the Independent Broker for many years, offering their brand, technology services, and business guidance as reasons to give up independence and join their flock. For too many years now, the independent broker has been isolated, alone, without a family to [...]

By |2018-05-03T21:22:55-07:00February 27th, 2017|Broker-Agent Information, Press Releases|Comments Off on Independent Brokers Find Their Secret Sauce
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MLSListings Inc. Becomes the First Real Estate Platform to Offer Chinese Translation

Sunnyvale, CA. – February 23, 2017 – Taking the concept of local real estate to new heights, MLSListings now offers the translation of listing information into Simplified Chinese for agents and their clients. This new program is the first step in removing potential language barriers from the real estate process. “We have one of the most culturally-diverse markets in the country. For many buyers and sellers, English is not their first language. To support our agents and brokers even better, we are integratin g translation into other languages, where we can, in the tools we offer, to help them provide listing information in the [...]

By |2018-05-03T21:22:55-07:00February 27th, 2017|Broker Technology Research, MLS Insights, Press Releases|Comments Off on MLSListings Inc. Becomes the First Real Estate Platform to Offer Chinese Translation
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Understanding Push Reporting

Many technology companies fail to understand the value of push reporting. WAV Group works with many technology firms to appreciate push vs. pull, but so many fail to grasp the importance. Every broker should pay attention to this example to evaluate how the software licensed in his or her company should leverage push reporting to improve the value. For example, I would love to see data and analytic companies like Terradatum, TrendGraphix, and ShowingTime incorporate this type of push reporting to show market trends, office productivity, and productivity by agent (solds, pending, active). In another example, I would love to [...]

By |2018-05-03T21:22:55-07:00February 22nd, 2017|Broker Technology Research, Broker-Agent Information|Comments Off on Understanding Push Reporting
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