Five Surefire Ways to Keep Your News Releases From Being Used

Why does your news release meet with silence while your competitor makes headlines regularly? There could be more than one answer to that question, but the place to start is the quality of your news releases. Some basics: News releases differ from advertisements, where someone is paying for the time or space to say something, and blog posts, where you can also say pretty much what you want because it’s your website. In both cases, readers know that they are reading an opinion that may be factual but lacks the credibility that comes from being published by a respected outlet [...]

By |2018-05-03T21:23:05-07:00September 14th, 2016|Press Releases|Comments Off on Five Surefire Ways to Keep Your News Releases From Being Used
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Looking At VR For Real Estate? AR Will Be Even Bigger

A lot of attention in real estate goes into looking at what the next big thing will be in technology that will impact our business. As a self-confessed closet Geek, I do my best to stay on top of future trends. All things related to data has garnered my greatest attention over the last few years – from Predictive Analytics, to Artificial Intelligence and the emergence of the “algorithm economy.” The future impact of these trends on real estate will be stunning, but there are two other trends closer to the vest for real estate brokerages that could have a [...]

By |2018-05-03T21:23:05-07:00September 14th, 2016|Marketing, Virtual Office Website Series|Comments Off on Looking At VR For Real Estate? AR Will Be Even Bigger
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Good PR Sometimes Means Keeping Your Name Out Of The Media

It was a lesson I learned fairly early on in my career in Public Relations and one I will never forget: Good PR sometimes means keeping clear of media coverage. It’s an axiom that not many people understand, but I believe it is actually harder than any other kind of strategic public relations. Let me explain. A deeper understanding I wanted to be in Public Relations since I was a junior in high school. That is quite the anomaly, as even today, most high school juniors do not have a clue as to what PR really is. But I was [...]

By |2018-05-03T21:23:05-07:00September 14th, 2016|Marketing|Comments Off on Good PR Sometimes Means Keeping Your Name Out Of The Media
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3 Takeaways From The Florida Realtors Convention

In Orlando, Florida, the energy was electric, the attendance was impressive (several thousand) and the headliner was Jay Leno. Florida Realtors marked their 100th anniversary with a bash that will be long remembered, a hallmark salute to the accomplishments of one of the largest and most enduring state trade associations in America. For me, it was a return trip to a convention I knew well, having been an architect of a major sponsorship by my one time employer, Great Western Bank, many decades ago. The quick trip I took from Seattle to Orlando was well worth the investment, and it brought a [...]

By |2018-05-03T21:23:05-07:00September 14th, 2016|Broker Technology Research, Main category|Comments Off on 3 Takeaways From The Florida Realtors Convention
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Is Data Sharing Still a Viable Option?

The world we operate in is getting smaller and more connected every day. Now that the real estate market is solid again, brokerages are reaching out and expanding into new markets.  Consumers are getting more sophisticated and expect their agents to be able to provide them access to all listings in their region. Homebuyers don’t care that there may be more than one MLS in the region where they live. They just want ALL of the listings available in their area from their agent. WAV Group thought it would be interesting to take a look at the state of data [...]

By |2018-05-03T21:23:05-07:00September 14th, 2016|Clients, Main category|Comments Off on Is Data Sharing Still a Viable Option?
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Intermountain MLS Job Posting

WAV Group is excited to announce a really exciting job opportunity for progressive MLS leaders.  Intermountain MLS, located in Boise, Idaho is looking for a new Chief Executive Officer. I have worked with this organization for awhile now and they are one of the best run MLSs out there.  And for those of you who went to CMLS when it was hosted in Boise, Idaho you know what an AMAZING place it is!  I would love to talk to you to any of you that may be interested in learning more about the position. Also if you would like to [...]

By |2018-05-03T21:23:06-07:00September 14th, 2016|MLS Insights, Recruiting|Comments Off on Intermountain MLS Job Posting
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How Do Top Homes.com and Realtor.com Compare?

Since internet is among the top three most important methods of generating real estate leads and online listing sites rank as one of the most valuable tools, every agent is challenged to leverage these resources for creating, capturing, and closing leads. But, how can agents effectively compare the value propositions of marketing on the most popular real estate sites? An analysis of online marketing solutions from Realtor.com and Homes.com show that their marketing tools stack up pretty solidly when compared side by side, offering a range of options to suit any agent’s CRM strategy, marketing budget, and revenue goals. Both [...]

By |2018-05-03T21:23:06-07:00September 8th, 2016|Broker Technology Research, Broker-Agent Information, Technology Evaluation|Comments Off on How Do Top Homes.com and Realtor.com Compare?
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Growing Agents’ CRM with Solutions from Homes.com

  There’s a significant opportunity gap for agents to grow their CRM through online real estate sites. The statistics are in: While almost half of buyers find their home online, 89% still use a real estate agent or broker to seal the deal. That’s why advertising on a real estate site can do wonders for creating a robust agent CRM for agents… IF the agent understands how online marketing works to secure more traffic, leads, and clients. There are many online marketing options, but Homes.com ranks #1 in terms of lead quality and they offer a range of solutions for building [...]

By |2018-05-03T21:23:06-07:00September 7th, 2016|Broker-Agent Information, Marketing|Comments Off on Growing Agents’ CRM with Solutions from Homes.com
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BHGRE Metro Brokers Shares Zap Story

WAV Group was very fortunate to spend time with Better Homes and Gardens Real Estate Metro Brokers (Metro Brokers) Chief Operating Officer, Craig McClelland to learn about their role out of the highly touted Zap platform. The Zap platform is the strategic technology brokerage solution developed by ZapLabs (formerly ZipRealty) that is being rolled out to all of the REALOGY® Franchise Group brands, ergo 250,000 real estate professionals. WAV Group was surprised by the Metro Brokers announcement that they were launching Zap this early in the roll out. Metro Brokers is a huge Atlanta, GA brokerage firm with 1930 agents and [...]

By |2018-05-03T21:23:06-07:00September 6th, 2016|Broker Technology Research, Technology Evaluation|Comments Off on BHGRE Metro Brokers Shares Zap Story
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CRM Tools Solve the Problem of Agent and Client Retention

Real estate brokerages waste valuable growth opportunities by over-focusing on new client adoption and agent recruitment instead of implementing solutions for the retention of both. Industry research shows that repeat clients spend 67% more than first-time clients, so agent and client turnover reduces a brokerage’s potential return-on-investment (ROI) for marketing and training dollars. The key to capturing these high yield sales is enabling agents to efficiently communicate with clients throughout the sales process and beyond. A Customer Relationship Management (CRM) solution significantly boosts the ability of agents to foster long-term relationships, driving repeat—and more profitable– sales. The potential benefits of [...]

By |2018-05-03T21:23:06-07:00August 31st, 2016|Broker-Agent Information, Clients|Comments Off on CRM Tools Solve the Problem of Agent and Client Retention
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NNRMLS Shares Best Practice for Data Management

The Northern Nevada Regional MLS could be considered a middle tier MLS, ranking around the top 100 largest MLSs in the nation. There are approximately 728 MLSs today, down from 750 in the past 6 months. As consolidation runs rampant across America’s MLS, NNRMLS has become a shining light of MLS excellence. Shelley Specchio, CEO of NNRMLS credits a combination of strong broker relationships and the influence of the Council of MLS as keystones for keeping NNRMLS well positioned to serve their brokers, especially in areas of Data Management. Data Management for MLS has three themes. The first theme is [...]

By |2018-05-03T21:23:06-07:00August 30th, 2016|MLS Insights, Virtual Office Website Series|Comments Off on NNRMLS Shares Best Practice for Data Management
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Gurtej Sodhi Promoted

Two years into being assigned the role of the Chief Strategist in addition to being Crye-Leike’s Chief Information Officer, Gurtej Sodhi has been promoted to the position of Chief Information & Operations Officer for the Crye-Leike Group of Companies. In his new role, Sodhi is chartered with the responsibility of ensuring that all the business units utilize the best systems and processes to operate in the most effective and productive manner. He reports directly to the Chief Executive Officer & Chairman Harold Crye, Technology, systems, and processes are all becoming critical to achieving maximum efficiency, noted Crye. “Gurtej has successfully [...]

By |2018-05-03T21:23:06-07:00August 30th, 2016|Press Releases, Strategic Planning|Comments Off on Gurtej Sodhi Promoted
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